PROSPECTS AND OPPORTUNITIES
Health and wellness to drive product innovation
Health and wellness awareness will drive product innovation in soft drinks during the forecast period, especially in carbonates. The increased attention to health and wellness amongst Taiwanese consumers is expected to be a long-lasting behavioural change that will lead to a shift in consumer preferences towards more functional beverages.
No sugar offers potential in health and wellness soft drinks, with players in sports drinks and energy drinks set to focus on healthier positioning
No sugar is set to see robust growth over the forecast period, with retail sales reaching TWD16.6 billion to reach in 2023 constant value terms.
Immune support set to rise rapidly over forecast period, while RTD tea will continue to see success
Concerns over the prevalence of certain diseases and demand for products that help consumers get through there hectic daily schedules will be key factors in driving the future growth of health benefit claims in soft drinks. As a result, immune support, which is a health benefit type of health and wellness attribute, is expected to register growth in soft drinks over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Taiwan?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Taiwan?
- Which are the leading brands in HW Soft Drinks in Taiwan?
- How are products distributed in HW Soft Drinks in Taiwan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Taiwan - Category analysis
KEY DATA FINDINGS
Brands launch low sugar, low calorie drinks but popularity of home-made drinks limits demand
No sugar is leading claim in health and wellness soft drinks
Concerns about weight boost low sugar soft drinks
Health and wellness to drive product innovation
No sugar offers potential in health and wellness soft drinks, with players in sports drinks and energy drinks set to focus on healthier positioning
Immune support set to rise rapidly over forecast period, while RTD tea will continue to see success
Health and Wellness in Taiwan - Industry Overview
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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