Health and wellness soft drinks in Australia in 2024 were increasingly defined by two reinforcing forces: the deepening shift towards no sugar choices and the rapid expansion of functionality across everyday hydration and energy occasions. Reduced and zero sugar propositions extended well beyond carbonates into sports drinks, energy drinks, RTD tea and concentrates, as brands continued to renovate core ranges and launch new variants to align with consumer sugar avoidance. At the same time, funct
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Australia?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Australia?
- Which are the leading brands in HW Soft Drinks in Australia?
- How are products distributed in HW Soft Drinks in Australia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Australia - Category analysis
KEY DATA FINDINGS
The “sugar revolution” accelerates as functional benefits reshape innovation
Reformulation and functionalisation widen health and wellness appeal beyond carbonates
No sugar consolidates leadership across carbonates, sports drinks and energy drinks
Natural positioning holds up through clean labels, botanicals and “credible” functionality
Sugar reduction and benefit-led hydration will drive health and wellness soft drinks growth
No sugar is expected to sustain strong growth as reformulation becomes the default
Natural is expected to remain steady, strengthened by clean labels and functional botanicals
Health and Wellness in Australia - Industry Overview
Health and wellness in Australia pivots towards sugar reduction, functionality and credible everyday benefits
Sugar reduction and metabolic health concerns shape category-wide performance
Functionality, gut health and protein move health and wellness beyond avoidance
Mainstream integration of functional, lower-sugar and clean-label products will drive future growth
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!