PROSPECTS AND OPPORTUNITIES
No sugar continues to gain ground as obesity concerns rise in Saudi Arabia
The health and wellness trend will continue to gain ground across the forecast period, deterring consumers from indulging in high sugar drinks, while many will reach for goods fortified with vitamins, minerals, probiotics and protein. Obesity is a notable issue in Saudi Arabia, with Saudi Arabia being a leading country for the prevalence of non-communicable diseases.
Immune support claim set to gain ground, benefiting overall health and wellness
Increasing awareness of the links between diet, a healthy metabolism, and immune health boosted sales of immune support soft drinks. The outbreak of COVID-19 originally bolstered the interest in the immune system, and this interest is set to continue across the forecast period.
Plant-based soft drinks record strong growth over the forecast period, aligned with changing habits
Consumers in Saudi Arabia are increasingly migrating to vegetarian, vegan and plant-based diets. These consumption behaviours are driven by sustainability and animal welfare concerns, in addition to many consumers wanting a healthier lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Saudi Arabia?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Saudi Arabia?
- Which are the leading brands in HW Soft Drinks in Saudi Arabia?
- How are products distributed in HW Soft Drinks in Saudi Arabia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Natural soft drinks record double-digit growth as consumers avoid artificial ingredients
A rising emphasis on health and sports leads to high sales of energy boosting soft drinks
Good source of antioxidants records growth, boosted by juice brands
No sugar continues to gain ground as obesity concerns rise in Saudi Arabia
Immune support claim set to gain ground, benefiting overall health and wellness
Plant-based soft drinks record strong growth over the forecast period, aligned with changing habits
Health and Wellness in Saudi Arabia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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