PROSPECTS AND OPPORTUNITIES
Sugar-related claims likely to feature prominently among new launches
Two-thirds of French consumers were obese or overweight in 2023 and this is becoming a growing concern due to strong links between a person’s weight and non-communicable diseases such as cardiovascular disease, cancer and type-2 diabetes. With this in mind it is expected that consumers will increasingly look to follow healthier diets, including switching to healthier soft drinks options.
Increasingly busy lifestyles will continue to boost demand for energy boosting soft drinks
Energy boosting claims look set to see strong growth within soft drinks in volume and value terms over the forecast period. Demand for products with this positioning will continue to be bolstered by the long-term trend towards busier, on-the-go lifestyles in France.
Brain health and memory soft drinks set to benefit from population ageing
Brain health and memory is also expected to record positive growth in volume and value terms over the forecast period. Population ageing in France will remain a key driver of demand for these types of products.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in France?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in France?
- Which are the leading brands in HW Soft Drinks in France?
- How are products distributed in HW Soft Drinks in France?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in France - Category analysis
KEY DATA FINDINGS
Sales of organic soft drinks squeezed as consumer priorities change
Natural remains the leading claim in value terms despite declining volume sales
No fat sees growth as French consumers look to control their health and weight
Sugar-related claims likely to feature prominently among new launches
Increasingly busy lifestyles will continue to boost demand for energy boosting soft drinks
Brain health and memory soft drinks set to benefit from population ageing
Health and Wellness in France - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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