PROSPECTS AND OPPORTUNITIES
No caffeine to see further growth as the “zero” trend extends from no sugar
In the forecast period, better for you products are likely to benefit from the continued consumer desire to reduce the consumption of products that are considered potentially harmful to their health. The “zero” trend in South Korea has been expanding from zero sugar to zero caffeine.
No sugar also set to see a promising performance in health and wellness soft drinks to 2028 due to health and weight concerns
Better for you products are likely to benefit from the continued consumer desire to reduce the consumption of products that are high in salt, fat or sugar, as these three ingredients have been shown to be linked to cases of stroke, high blood pressure, and heart disease. In addition, South Korea’s population that is considered overweight or obese is set to continue growing, and consumers are likely to look at changing their diet accordingly.
Growth anticipated for organic soft drinks, driven by RTD tea
In the forecast period, sales of health and wellness soft drinks are expected to continue to benefit from an increased consumer focus on products which might help to maintain good general health and prevent health problems and illnesses. Organic products are often seen by consumers as being less harmful to health and more natural than standard products.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in South Korea?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in South Korea?
- Which are the leading brands in HW Soft Drinks in South Korea?
- How are products distributed in HW Soft Drinks in South Korea?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in South Korea - Category analysis
KEY DATA FINDINGS
High consumer demand for natural products, especially bottled water and RTD tea
No sugar leads health and wellness soft drinks in 2023, and maintains dynamism due to new launches
Functional products rise in significance within soft drinks, especially good source of minerals, as consumers look to boost their metabolism
No caffeine to see further growth as the “zero” trend extends from no sugar
No sugar also set to see a promising performance in health and wellness soft drinks to 2028 due to health and weight concerns
Growth anticipated for organic soft drinks, driven by RTD tea
Health and Wellness in South Korea - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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