Soft drinks in South Korea continues to grow in 2024, supported by rising health awareness, the expansion of zero/reduced sugar options, and demand for functional benefits without sacrificing taste. Reduced-sugar and zero-sugar choices are no longer confined to carbonates; they are increasingly visible across RTD tea, sports drinks, energy drinks and Asian speciality drinks, supported by frequent product launches and stronger marketing around “healthier indulgence”. At the same time, consumers a
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in South Korea?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in South Korea?
- Which are the leading brands in HW Soft Drinks in South Korea?
- How are products distributed in HW Soft Drinks in South Korea?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in South Korea - Category analysis
KEY DATA FINDINGS
Hybrid innovation accelerates as health-conscious choices go mainstream
Health-oriented hybrid beverages reshape soft drinks consumption
Natural positioning strengthens through bottled water leadership and sustainability
Good source of minerals gains relevance through health routines and hydration trends
Functional innovation and clean reformulation drive future growth
Natural remains central to premiumisation and sustainability strategies
Good source of minerals benefits from premium hydration and lifestyle alignment
Health and Wellness in South Korea - Industry Overview
Health pleasure and functional everyday choices shape market momentum
Blood sugar control and weight awareness become mainstream dietary priorities
Functional nutrition and natural credibility support premiumisation
Hybrid innovation and clean reformulation drive long-term growth
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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