Health and wellness soft drinks in the United Arab Emirates continued to evolve in 2024, shaped by increasing consumer interest in products that balance indulgence with perceived health benefits. While flavour and refreshment remain essential purchase drivers, claims on packaging increasingly played a key role in guiding consumer choice, particularly as shoppers sought products that could justify consumption through added functionality. As health awareness develops gradually, many consumers cont
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in United Arab Emirates?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in United Arab Emirates?
- Which are the leading brands in HW Soft Drinks in United Arab Emirates?
- How are products distributed in HW Soft Drinks in United Arab Emirates?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Functionality and reduced sugar drive health and wellness demand
Claims-led decision-making strengthens as consumers seek healthier indulgence
Natural benefits from strong associations with healthier living
Good source of vitamins performs strongly as functional hydration grows
Health awareness will deepen, supporting growth for natural and functional propositions
Natural is expected to become an increasingly standard expectation
Vitamins are expected to shift from “highlighted” to “added” functionality
Health and Wellness in the United Arab Emirates - Industry Overview
Health-driven reformulation and functional positioning support resilient growth
Sugar avoidance accelerates amid obesity concerns and policy pressure
Clean label and functional nutrition gain scale as consumers seek “everyday wellness” upgrades
Naturalness, added-value functionality and specialised diets to drive future demand
COUNTRY REPORTS DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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