PROSPECTS AND OPPORTUNITIES
Low sugar and no sugar carbonates expected to thrive as consumers become more health conscious
With health and wellness set to remain a key driver of sales growth across soft drinks during the forecast period, the leading players in carbonates are likely to respond to mounting consumer concern over the dangers of high sugar consumption by launching new ranges of low sugar and no sugar products. For instance, Pepsi Twist Black was launched in January 2024, while Coca-Cola Argentina introduced Coca-Cola Zero K-Wave in February 2024.
No sugar claims set to influence demand across soft drinks
The forecast period is set to see increasing numbers of Argentineans classified as overweight or obese, and this is largely the result of a combination of poor dietary habits and the increasingly sedentary lifestyles of the population. With Argentina’s obesity epidemic set to remain a major touchstone for the health and wellness soft drinks industry throughout the forecast period, it is inevitable that no sugar and low sugar products will see rising demand across all categories of soft drinks.
More consumers expected to turn to soft drinks to boost their nutritional intake
In addition to reducing their intake of potentially harmful ingredients, Argentinean consumers are also increasingly focused on including potentially beneficial ingredients in their diets, and this has led to increased demand for fortified and functional soft drinks in recent years. The forecast period is expected to see this trend develop further, with consumers increasingly looking beyond OTC vitamins and dietary supplements in their quest to ensure optimum nutrition.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Soft Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Soft Drinks in Argentina?
- What are the key health and wellness concerns driving sales in HW Soft Drinks?
- Is HW Soft Drinks a dynamic niche or mainstream concern in Argentina?
- Which are the leading brands in HW Soft Drinks in Argentina?
- How are products distributed in HW Soft Drinks in Argentina?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Soft Drinks in Argentina - Category analysis
KEY DATA FINDINGS
100% juice still seen as the healthiest option
Sales of no sugar soft drinks on the rise as consumers become more health conscious
Consumers increasingly looking for added functionality from their soft drinks
Low sugar and no sugar carbonates expected to thrive as consumers become more health conscious
No sugar claims set to influence demand across soft drinks
More consumers expected to turn to soft drinks to boost their nutritional intake
Health and Wellness in Argentina - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Soft Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Soft Drinks research and analysis database.
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