In 2025, retail volume sales of wireless headphones in France fell by 1% to sit at 7.6 million units, as local consumers remained cautious in a strained economic environment. Despite continued premiumisation, the category experienced a modest value decline in 2024 and 2025, driven by heavy promotional activity and limited room for further price increases. Wireless earphones faced significant challenges from TWS earbuds, with the notable exception of open-ear earphones using bone conduction techn

In 2025, retail volume sales of wireless headphones in Italy grew by 3% to reach 10.3 million units. This growth was driven by the increasing popularity of music and podcast streaming, as well as robust traffic on online video platforms such as YouTube. However, wireless earphones, which sit in a middle ground between headbands and TWS (true wireless stereo) earbuds, saw a decline in volumes and flat value sales. Consumers in Italy favour headbands for their comfort and TWS earbuds for their per

Retail volume sales of wireless headphones in Thailand rose by 6% in 2025, reaching a total of 4.7 million units. This growth was attributed to several key factors: technological advancements, a tech-savvy and youthful population, increasing smartphone usage, evolving lifestyles, and enhanced accessibility of both premium and budget-friendly options through various retail channels. The vibrant musical culture and the rising popularity of online gaming and streaming services further fuelled deman

Retail volume sales of wireless headphones in Denmark decreased in 2025, as cost-of-living pressures, a sluggish economic climate, and dampened consumer sentiment challenged growth.

Volume sales of wireless headphones are set to rise in 2025, driven primarily by the growing popularity of TWS earbuds, particularly premium models. Although still a relatively immature segment with comparatively low market penetration, TWS earbuds are increasingly seen by Czech consumers as offering high-quality sound, a reliable signal, and a compact, convenient form factor. Manufacturers are investing heavily in marketing to support this trend.

In 2025 in Colombia, the positive trajectory of wireless headphones continues to evolve, albeit at a more moderate pace than has been seen recently. As daily activities increasingly emphasise mobility, ranging from commuting to sports and gaming, wireless headphones have emerged as a practical solution tailored to various needs. Over-ear wireless headphones have gained preference for professional and travel use, attributed to their comfort during extended periods of wear. Meanwhile, the populari

Volume sales of wireless headphones are seeing marginally-positive growth in Hungary in 2025. The declining popularity of premium products, due to the uncertain economic environment in the country, and the strong decrease of wireless earphones, have combined to have a negative influence on overall volume sales.

Volume sales of wireless headphones have increased in 2025. Volume growth in 2025 has been supported by improving household sentiment with falling interest rates and more stable inflation. Consumers also often gravitate towards affordable luxuries such as wireless headphones during times of economic uncertainty, although caution remains which continues to limit stronger growth in the category. Sales have also benefited from consumers leading increasingly busy on-the-go lifestyles which is increa

Volume sales of wireless headphones continue to grow in the UAE in 2025. Growth is driven by rising demand across both premium and budget segments. UAE consumers increasingly use headphones for work, gym and entertainment, especially in hybrid work setups. Young professionals, students and commuters all contribute to steady demand.

In 2025, retail volume sales of wireless headphones in Singapore increased by 6%, reaching 1.3 million units. This growth was primarily driven by true wireless stereo (TWS) earbuds, which saw a more robust 8% rise, totalling 1.1 million units. Their compact design, seamless integration with smartphones, and adaptability to hybrid work, commuting, and fitness needs have made TWS earbuds a preferred choice for many consumers, with this category accounting for 85% of overall retail volume sales of

In contrast to widespread declines across most consumer electronics categories in 2025, wireless headphones are set to post a double-digit volume increase in Argentina. Despite pressures from high inflation and reduced consumer spending, the category has continued to expand, marking its seventh consecutive year of volume growth. This upward trend is largely attributed to the outstanding performance of true wireless stereo (TWS) earbuds, which have become the most popular subcategory. While wirel

Retail volume sales of wireless headphones grew by 5% in Vietnam in 2025, reaching 4.6 million units. This growth was primarily driven by the increasing prevalence of social media and the rising need for personal space to enjoy music or maintain focus at work. Younger consumers, in particular, have come to view wireless headphones as an essential accessory in the digital age. The shift towards hybrid work models and the expansion of freelance work further contributed to the surge in demand, as t

In 2025, volume sales of wireless headphones in Egypt increased markedly. These products have become an essential complement to smartphones, with continuous technological advancements playing a significant role. The introduction of new models boasting longer battery life, improved sound quality, active noise cancellation, and enhanced Bluetooth connectivity has made wireless headphones increasingly practical and desirable, prompting many consumers to upgrade.

In 2025, wireless headphones in South Korea contracted in volume terms, reflecting the broader slowdown in demand for consumer electronics. Despite the overall downturn, wireless headbands stands out, with over-ear headphones such as Apple’s AirPods Max and Bose’s QuietComfort series, recording volume growth. This divergence highlights a shift in consumer preference towards premium audio experiences, particularly among users seeking immersive sound quality for home entertainment, work-from-home

In 2025, wireless headphones in Spain witnessed solid growth, with retail volume sales increasing by 6% to reach 4.7 million units. This rise was primarily driven by the mass segment, where an expanding range of players, greater affordability, and notable improvements in product quality and durability contributed to steady demand. Brands such as soundcore, Vieta, and Vivo stood out, experiencing strong performances and growing consumer preference. Conversely, the premium segment faced continued

Retail volume sales of wireless headphones fell in Greece in 2025. Maturity is taking its toll upon wireless headphones sales in 2025. In 2024, sales of TWS earbuds increased, driven by growth in smartphone sales. However, the increase in the penetration of TWS earbuds seen during the review period is adversely affecting growth in 2025. The fact that growth has been deriving from premium SKUs is also affecting performance given that the lifecycle of premium products tends to be longer.

In 2025, retail volume sales of wireless headphones in Chile grew by 2% to reach two million units. The category experienced moderate growth, continuing the upward trend that began in 2023. This expansion was primarily driven by the strong performance of TWS earbuds. Continuous innovations in true wireless stereo technology, such as improvements in sound quality, battery life, and connectivity, have made these devices more appealing and convenient for consumers. These technological advancements

Volume sales of wireless headphones are set to rise in the Netherlands in 2025, driven by smartphone purchases and increasing reliance on wireless audio solutions. With major smartphone manufacturers such as Apple, Samsung, and Google continuing to phase out 3.5mm headphone jacks, wireless headphones have become the default accessory for most users. This trend is reinforced by bundled offers and ecosystem integration, such as AirPods for iPhone users or Galaxy Buds for Samsung owners, encouragin

Volume sales of wireless headphones are still rising in Japan in 2025, though growth is slowing significantly. Mass TWS earbuds is the most dynamic category in terms of volume growth, with rates notably slower than those recorded in the previous year. At the same time, as mass-produced models become more prevalent, there has been a notable decline in the average unit value. This shift was exemplified when, for the first time in 2024, the volume of mass TWS earbuds surpassed that of premium model

Wireless headphones has continued to post strong growth in 2025 in retail volume terms which is in part thanks to the increasing product variety on the market. Wireless headbands and TWS earbuds continue to dominate sales with wireless earphones disappearing from the market. TWS earbuds account for the largest share of sales with most young Moroccans wanting wireless headphones that are small and discreet and which do not affect their hairstyle and movement whilst they are out and about. However

Headphones in India is set to maintain double-digit retail volume growth in 2024. India’s 382 million Gen Z consumers (as of 2024) represent a significant market for affordable, stylish, and high-quality headphones. Increased smartphone penetration and the widespread consumption of media on these devices are key drivers of growth for headphones. This demographic frequently engages with content formats such as podcasts and audio series, and shows a strong preference for True Wireless Stereo (TWS)

Headphones in Brazil continued its dynamic growth trajectory in 2023, and this trend is set to be maintained in 2024, largely fuelled by the increasing popularity of True Wireless Stereo (TWS) earbuds. These products, known for their seamless audio experience and lack of wires, have captured a significant share of consumer demand in recent years, and this category is expected to maintain its strong performance in 2024. Their lightweight, portable design appeals to a wide range of consumers, part

Overall headphones is set to see retail volume growth in Germany in 2024. However, this positive performance is expected to be driven solely by TWS earbuds, which will account for more than 80% of sales, with the premium segment set to see higher growth than the mass segment.

Retail volume sales of headphones in Taiwan continued to decline in 2024, despite the increasingly important role they play in local consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of entertainment, they can also be used for communication, such as when making phone calls or participating in video conferences. With more people working and studying from home post-pandemic, there is a greater need for high-quality, comfortable headphones that pro