Wireless headphones in the UK continues on the positive trajectory seen in previous years, as consumers interest remains high for such products. Trends such as premiumisation, new features, artificial intelligence integration, as well as the high frequency of new launches and a wide range of available brands and models, are some of the factors that have underpinned volume growth in 2025.

In 2025, volume sales of wireless headphones in the US are falling, with significant improvement expected from 2026 onwards. Though all members of the overall category are recording declining volume sales, premium wireless headbands is turning in the best performance; it also leads in terms of value sales growth.

Wireless headphones in South Africa continued to record strong growth in retail volume terms in 2025, driven almost exclusively by the performance of true wireless stereo (TWS) earbuds. As the largest sub-category within wireless headphones, TWS earbuds has solidified its lead due to its sleek, wire-free design and the convenience its offers for on-the-go lifestyles. Growth in 2025 was further supported by rising smartphone penetration and increased consumption of audio content via streaming pla

In 2025, retail volume sales of wireless headphones in the Philippines increased by 18% to reach 7.7 million units. Notably, TWS earbuds emerged as the most dynamic performer, with sales surging by 21% to seven million units, driven by the country's young, tech-savvy demographic and their rising adoption of mobile devices, digital streaming services, and gaming. The demand for affordable, high-quality wireless audio products was particularly pronounced, with brands such as Xiaomi, Samsung, and A

Wireless headphones is the winning category in consumer electronics in Turkey in 2025, seeing slightly stronger volume growth than the well-performing wearable electronics. Within this, TWS earbuds is seeing the overall strongest growth. Demand for True Wireless Stereo (TWS) earbuds is primarily driven by young consumers who prioritise convenience and advanced features such as noise cancellation and high-resolution audio playback. TWS earbuds offer an unparalleled audio experience, making them t

In 2025, retail volume sales of wireless headphones in Saudi Arabia rose significantly by 5% to reach 5.1 million units. This growth was driven by the rapid adoption of Bluetooth-enabled devices, a young and tech-savvy population, and the widespread popularity of music streaming, gaming, and remote work. Local consumers increasingly favoured wireless headphones over wired options due to their portability, convenience, and improved technology, with the likes of Samsung, Sony and Apple’s AirPods o

Volume sales of wireless headphones in Canada increased in 2025, supported by growing consumer preference for wireless, noise-cancelling, and AI-integrated models. Canadians are placing greater value on features such as high-fidelity sound, extended battery life, and seamless Bluetooth connectivity, prompting manufacturers to enhance their product offerings. As a result, both unit and value sales are expected to grow throughout the year.

In 2025, retail volume sales of wireless headphones in China saw an 11% increase to 132 million units, driven by significant technological advancements, diversified consumer demand, and a comprehensive price coverage strategy. Key technological improvements towards the end of the review period, such as enhanced audio quality, advanced noise cancellation, and integrated smart features, encouraged consumer upgrades. For example, Sony launched the ULT WEAR, a model designed with deep-bass optimisat

Retail volume sales of wireless headphones in Sweden are expected to decline in 2025, with all categories recording a decrease except for wireless headbands.

Volume sales of wireless headphones increased in 2025. The category continued to post strong growth in both value and volume terms, cementing its position as one of the most dynamic areas of Romanian consumer electronics. Wireless headphones have become a fashion accessory in their own right, particularly among younger consumers, and their popularity is closely tied to high smartphone penetration and the widespread use of music and video streaming services.

Volume sales of wireless headphones in the Ukraine are rising in 2025, with true wireless stereo (TWS) earbuds remaining highly popular. Wireless has become the default choice for most Ukrainian consumers, especially younger users, students and commuters, who appreciate cable-free listening at a low entry price. This transition accelerates after many entry- and mid-tier smartphones have dropped the 3.5 mm jack, nudging users towards wireless solutions. Retailers and marketplaces such as Rozetka,

Wireless headphone volume sales in Poland are expected to grow steadily in 2025, with much of the momentum coming from the surging popularity of TWS earbuds. These devices continue to resonate with consumers due to their compact form factor, convenience, and increasingly advanced features, such as active noise cancellation and improved battery life. As the average selling price of TWS models declines and product quality rises, more Polish consumers are making the switch from wired or older wirel

Volume sales of wireless headphones are set to rise in 2025, as consumers continue to seek high-quality audio systems to protect their hearing and enhance their listening experience. Noise-cancelling models are particularly popular, while TWS earbuds will be the most dynamic category in 2025. This performance is due to many consumers preferring the convenience and discreet design of smaller earpieces, ideal for listening to music, working out at the gym, or enjoying audio outdoors. TWS earbuds i

Sales of wireless headphones are seeing a positive performance in Nigeria in 2025, driven by the popularity of TWS earbuds and mass wireless headbands. Such products, especially mass options, are seen as affordable options, alongside offering convenience to consumers who enjoy listening to music while on-the-go, doing sporting activities, or even answering calls on their smartphones.

Volume sales of wireless headphones in Portugal continued to grow in 2025, supported by their versatility across multiple usage occasions, from physical exercise and outdoor activities to gaming, music streaming, and remote working. The category benefits from an increasingly wide assortment of models and brands, spanning both premium and affordable segments, which makes wireless headphones accessible to a broad consumer base. Competitive pricing, frequent promotional activity, and improved produ

In 2025, retail volume sales of wireless headphones in Mexico grew by 8% to reach 18 million units. This increase in demand was driven by greater integration of advanced technologies and a growing consumer preference for Bluetooth and wireless devices. True wireless stereo (TWS) earbuds was the largest and fastest-growing category, with retail volume sales rising by 8% to 14 million units. The popularity of TWS earbuds can be attributed to their convenience and technological advancements, partic

In 2025, retail volume sales of wireless headphones in France fell by 1% to sit at 7.6 million units, as local consumers remained cautious in a strained economic environment. Despite continued premiumisation, the category experienced a modest value decline in 2024 and 2025, driven by heavy promotional activity and limited room for further price increases. Wireless earphones faced significant challenges from TWS earbuds, with the notable exception of open-ear earphones using bone conduction techn

In 2025, retail volume sales of wireless headphones in Italy grew by 3% to reach 10.3 million units. This growth was driven by the increasing popularity of music and podcast streaming, as well as robust traffic on online video platforms such as YouTube. However, wireless earphones, which sit in a middle ground between headbands and TWS (true wireless stereo) earbuds, saw a decline in volumes and flat value sales. Consumers in Italy favour headbands for their comfort and TWS earbuds for their per

Retail volume sales of wireless headphones in Thailand rose by 6% in 2025, reaching a total of 4.7 million units. This growth was attributed to several key factors: technological advancements, a tech-savvy and youthful population, increasing smartphone usage, evolving lifestyles, and enhanced accessibility of both premium and budget-friendly options through various retail channels. The vibrant musical culture and the rising popularity of online gaming and streaming services further fuelled deman

Retail volume sales of wireless headphones in Denmark decreased in 2025, as cost-of-living pressures, a sluggish economic climate, and dampened consumer sentiment challenged growth.

Volume sales of wireless headphones are set to rise in 2025, driven primarily by the growing popularity of TWS earbuds, particularly premium models. Although still a relatively immature segment with comparatively low market penetration, TWS earbuds are increasingly seen by Czech consumers as offering high-quality sound, a reliable signal, and a compact, convenient form factor. Manufacturers are investing heavily in marketing to support this trend.

In 2025 in Colombia, the positive trajectory of wireless headphones continues to evolve, albeit at a more moderate pace than has been seen recently. As daily activities increasingly emphasise mobility, ranging from commuting to sports and gaming, wireless headphones have emerged as a practical solution tailored to various needs. Over-ear wireless headphones have gained preference for professional and travel use, attributed to their comfort during extended periods of wear. Meanwhile, the populari

Volume sales of wireless headphones are seeing marginally-positive growth in Hungary in 2025. The declining popularity of premium products, due to the uncertain economic environment in the country, and the strong decrease of wireless earphones, have combined to have a negative influence on overall volume sales.

Volume sales of wireless headphones have increased in 2025. Volume growth in 2025 has been supported by improving household sentiment with falling interest rates and more stable inflation. Consumers also often gravitate towards affordable luxuries such as wireless headphones during times of economic uncertainty, although caution remains which continues to limit stronger growth in the category. Sales have also benefited from consumers leading increasingly busy on-the-go lifestyles which is increa