PROSPECTS AND OPPORTUNITIES
Rising demand to continue over the forecast period
Demand for wireless headphones is expected to grow steadily over the forecast period, albeit at a slower rate than during the historical period. As the category increases in size it will mature and limit the future growth potential for new purchases.
AirPods Hearing Aid feature showcases the value of premium segment
In both wireless headbands and TWS earbuds, the premium segment is expected to display a stronger performance in the forecast period than the mass segment. This is a result of the premiumisation trend that has been prominent in the category for years and is expected to shape future performance.
Significant innovation expected in the coming years
There has been significant innovation within the Wireless Headphones category over the last few years. For instance, in the TWS earbuds category in 2024, both Apple and Google launched new upgraded versions of their flagship series – AirPods 4 and Pixel Buds Pro 2.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in the United Kingdom - Category analysis
KEY DATA FINDINGS
Innovation and premiumisation contributes to growth
Apple Computer UK Ltd remains the leading player
Retail e-commerce continues to be the largest channel
Rising demand to continue over the forecast period
AirPods Hearing Aid feature showcases the value of premium segment
Significant innovation expected in the coming years
Consumer Electronics in the United Kingdom - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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