PROSPECTS AND OPPORTUNITIES
Wireless headphones as a whole will continue to see growth in the forecast
Overall, sales of wireless headphones will continue to see strong growth in retail volume terms over the forecast, but performances will vary across the different categories. For instance, while volume sales of mass wireless headbands are expected to decline sales of premium wireless headbands are set to see steady growth.
Extended battery power and improved sound quality will be a focus of innovation
Increased battery power and improved sound quality will be the main features of new product launches over the forecast period as players fight to stand out in an increasingly crowded market. As consumers become more affluent these are the areas where consumers will likely focus their attention.
Alternative products such as watch buds could drive innovation in the future
There will be continuing innovation in TWS earbuds over the forecast period with this being a category that is still full of potential. A recent innovation from Huawei has been its 2-in-1 watch buds, which offers both a smartwatch and earbuds, with the smartwatch also functioning as a case for the earbuds.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in Morocco - Category analysis
KEY DATA FINDINGS
TWS earbuds continues to fuel growth within wireless headphones
JBL retains the lead thanks to its broad product portfolio and accessible prices
Appliance and electronics specialists benefit from a broad reach
Wireless headphones as a whole will continue to see growth in the forecast
Extended battery power and improved sound quality will be a focus of innovation
Alternative products such as watch buds could drive innovation in the future
Consumer Electronics in Morocco - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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