Retail volume sales of wireless headphones are expected to increase slightly over the forecast period. Despite the decline in 2025, sales over the forecast period are expected to rise, with growth primarily deriving from replacement purchases.
Most tech advances in wireless headphones will remain concentrated in TWS earbuds and more specifically on premium models, with extended battery life and noise cancellation being the primary areas of focus. However, the retail space allocated to the mass segment will remain greater due to the wider consumer base for mass SKUs.
In the mass segment, innovation will be focused on design as manufacturers seek to attract consumer interest, as these are most likely to be targeted at younger audiences who have a more limited budget. Funky colours and charging cases will therefore be utilised to stimulate the relevant audience’s attention.
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Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsThis report originates from Passport, our Wireless Headphones research and analysis database.
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