PROSPECTS AND OPPORTUNITIES
Wireless headbands and TWS earbuds to drive category performance
Wireless headphones in South Korea is expected to experience steady growth throughout the forecast period, driven primarily by strong demand for TWS earbuds and wireless headbands. TWS earbuds have become mainstream audio devices, evolving beyond basic convenience to meet increasingly diverse consumer expectations such as stable Bluetooth connectivity, seamless automatic pairing, and superior audio quality.
Samsung faces challenges in TWS earbuds
Despite the mixed reception to Samsung’s Galaxy Buds3, Samsung is expected to continue to lead the competitive landscape for TWS earbuds over the forecast period, However, some consumers are switching from Galaxy Buds to more expensive options, such as Apple’s AirPods, due to their perceived superior call quality and functionality. Samsung's attempt to emulate the form of AirPods’ aimed to capture these functional advantages but instead, resulted in dissatisfaction among loyal users who appreciated the original design’s uniqueness.
Personalised sound profiles enhance user experience in wireless headphones
AI-powered personalised sound profiles are emerging as a major trend in wireless headphones, enabling devices to tailor audio output based on individual ear shapes, hearing capabilities, and listening environments. This technology moves beyond generic sound quality improvements by delivering a unique, optimised experience that increases user satisfaction and helps brands differentiate themselves in a competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in South Korea - Category analysis
KEY DATA FINDINGS
Wireless headbands stand out in otherwise declining category
Noise cancelling technology drives premiumisation in wireless headphones
Improved connectivity and battery life boosts TWS earbuds
Wireless headbands and TWS earbuds to drive category performance
Samsung faces challenges in TWS earbuds
Personalised sound profiles enhance user experience in wireless headphones
Consumer Electronics in South Korea - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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