PROSPECTS AND OPPORTUNITIES
Demand expected to cool from a high level
The decline in volume sales of headphones is expected to accelerate over the forecast period, as the transition towards wireless models continues. The scepticism about wireless models, with regard to battery life and handling, will largely disappear.
Dominance of TWS earbuds likely to increase
TWS earbuds will continue to oust other wireless headphones and dominate the category more than ever in the forecast period. They will become the standard, partly due to fashion trends, but also because of other advantages like discreet design, the greater freedom of movement, and ease of carrying around and wearing for extended periods due to their minimal size and weight.
Apple is well positioned to remain leader over forecast period
Due to the abundance of competitors in headphones, with often very aggressive pricing strategies, Apple is likely to remain leader but should lose further share in the forecast period. The brand relies on its reputation as an innovative leader, particularly in TWS earbuds, and ultimately on an extremely loyal consumer base of Apple enthusiasts, who will always choose Apple products whenever possible.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Headphones in Austria - Category analysis
KEY DATA FINDINGS
Headphones hits saturation point
TWS earbuds have likely reached peak in volume sales
Wide availability in retail stores contributes to growth
Demand expected to cool from a high level
Dominance of TWS earbuds likely to increase
Apple is well positioned to remain leader over forecast period
Consumer Electronics in Austria - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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