Sales of wireless headphones are expected to continue to slow over the forecast period, reaching stagnation as early as 2026 and recording marginal declines.
Traditional audio manufacturers have long focused on enhancing sound quality and immersion - a trend that started with home audio systems and continued with wired headphones. With the advent of wireless headphones, these established audio players concentrated on maintaining high sound quality even over wireless connections.
The utilisation of AI in TWS earbuds is advancing, enhancing user experiences with features such as automatic volume adjustment and the selective amplification of human voices. Although some might argue that these functions are more algorithmic than AI, they are often marketed under the AI umbrella for their intelligent processing capabilities.
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Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsThis report originates from Passport, our Wireless Headphones research and analysis database.
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