PROSPECTS AND OPPORTUNITIES
Wireless headphones expected to continue growing
Sales of wireless headphones are expected to rise over the forecast period in retail volume terms fuelled by rising demand for TWS earbuds and wireless headbands in Australia. This is linked to the maturing market, improving technology, and the increasing number of products and apps on the market.
Smart sound, smart living and the rise of AI
Adaptive AI noise cancellation is now standard in models like Technics EAH-AZ100 and Bose QuietComfort Ultra, with this technology adjusting sound based on location and surroundings. This technology is ideal for urban commutes and open offices where there is a lot of background noise which can be distracting.
Fitness culture expected to fuel demand and inform new product development
Audio companies that cater to busy and active individuals in Australia are experiencing long-term growth with their wireless headphones increasingly seen as essential equipment rather than merely accessories. For the most part, TWS earbuds have been the most popular option for consumers when they are exercising because they fit securely, are portable, and have a long battery life—all of which are key characteristics for active Australians.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in Australia - Category analysis
KEY DATA FINDINGS
Lifestyle Integration Drives Dual Ownership of Headphones in Australia, with Portability and Performance Tailored to Use Case
Apple benefits from brand loyalty, while JBL gains share thanks to a strong value proposition
Store-based retailers retain a key role but more consumers are shifting online
Wireless headphones expected to continue growing
Smart sound, smart living and the rise of AI
Fitness culture expected to fuel demand and inform new product development
Consumer Electronics in Australia - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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