PROSPECTS AND OPPORTUNITIES
Wireless headphones will see ongoing growth, driven by TWS earbuds
Sales of wireless headphones are expected to rise over the forecast period, driven by high-quality mass wireless headbands and TWS earbuds, due to the convenience offered by such products and the preference among younger generations for using these products to answer calls and play music, while out-and-about and enjoying sporting activities. An influx of cheaper brands will also continue to stimulate price competition, heightening competitivity within the category.
TWS earbuds with ANC will become more prevalent in the forecast period
Demand for TWS earbuds with active noise cancellation (ANC) is expected to grow steadily over the forecast period. This growth will be driven by ongoing product innovations, as manufacturers strive to enhance sound quality, comfort, and battery life.
More smartphone manufacturers are expected to enter the market in the coming years
Over the forecast period, wireless headphones is expected to see increased activity from new entrants, particularly smartphone manufacturers expanding their product portfolios. These companies are likely to focus on developing lightweight wireless earbuds and headbands with extended playtime, ergonomic designs, and crystal-clear sound quality to meet evolving consumer preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in Nigeria - Category analysis
KEY DATA FINDINGS
Wireless headphones display positive growth driven by TWS earbuds
Oraimo Technology leads wireless headphones through media campaigns and price discounts
Electronics and appliances specialists lead distribution through branded stores
Wireless headphones will see ongoing growth, driven by TWS earbuds
TWS earbuds with ANC will become more prevalent in the forecast period
More smartphone manufacturers are expected to enter the market in the coming years
Consumer Electronics in Nigeria - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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