Sales of wireless headphones are expected to rise over the forecast period, driven by high-quality mass wireless headbands and TWS earbuds, due to the convenience offered by such products and the preference among younger generations for using these products to answer calls and play music, while out-and-about and enjoying sporting activities. An influx of cheaper brands will also continue to stimulate price competition, heightening competitivity within the category.
Demand for TWS earbuds with active noise cancellation (ANC) is expected to grow steadily over the forecast period. This growth will be driven by ongoing product innovations, as manufacturers strive to enhance sound quality, comfort, and battery life.
Over the forecast period, wireless headphones is expected to see increased activity from new entrants, particularly smartphone manufacturers expanding their product portfolios. These companies are likely to focus on developing lightweight wireless earbuds and headbands with extended playtime, ergonomic designs, and crystal-clear sound quality to meet evolving consumer preferences.
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Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsThis report originates from Passport, our Wireless Headphones research and analysis database.
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