PROSPECTS AND OPPORTUNITIES
Lifestyle integration will define the next era of wireless headphones
Wireless headphones is set to see volume sales improve significantly over the forecast period, with innovation likely to accelerate. The products are evolving from single-purpose audio devices into multi-functional lifestyle tools.
Push towards premium continues to shape category dynamics
Over the forecast period, wireless headphones is expected to polarise further between mass and premium segments. The premium tier will be the primary driver of innovation and margins, as the mass market becomes increasingly crowded with TWS earbuds priced under USD100.
Battery life and charging innovation to remain competitive battlegrounds
Battery performance is emerging as a defining competitive factor in the US wireless headphones market. As headphones are increasingly used throughout the day for commuting, work, exercise and entertainment, local consumers are demanding longer playback and faster charging.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in the US - Category analysis
KEY DATA FINDINGS
Wireless headphones sees temporary slowdown as pricing trends diverge
Apple leads, and Motorola launches premium earbuds in collaboration with Swarovski
E-commerce dominates as hypermarkets and warehouse clubs gain ground
Lifestyle integration will define the next era of wireless headphones
Push towards premium continues to shape category dynamics
Battery life and charging innovation to remain competitive battlegrounds
Consumer Electronics in the US - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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