PROSPECTS AND OPPORTUNITIES
Innovations in TWS earbuds in terms of gesture recognition and others
It has already become standard to communicate with TWS earbuds using gestures, such as tapping to pause or skip a song, as well as decreasing or increasing the volume by sliding or tapping. Rumours about Apple indicate that there will be more innovations in this area.
Open-ear headphones expected to continue their growth in the forecast period
There is a trend towards open-ear headphones, in other words, TWS earbuds that do not block the auditory canal. Not only are they healthier and more comfortable for longer use, since the ears are not as affected as with their in-ear counterparts, but they also enable listening to music, podcasts, and calls while doing activities that require users to still be able to perceive sounds in their surroundings.
Fairbuds has the potential to completely change the headphones category
The main driver of sales of headphones is TWS earbuds, due to their short replacement cycle. Since they cannot be repaired, consumers have no choice other than to simply buy new ones.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Headphones in Germany - Category analysis
KEY DATA FINDINGS
Sales of headphones increase, driven by the premium segment
Apple’s AirPods continue to dominate TWS earbuds in the German market
Appliances and electronics specialists remains the dominant retail channel
Innovations in TWS earbuds in terms of gesture recognition and others
Open-ear headphones expected to continue their growth in the forecast period
Fairbuds has the potential to completely change the headphones category
Consumer Electronics in Germany - Industry Overview
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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