PROSPECTS AND OPPORTUNITIES
Sales set to continue to grow as more consumers own multiple pairs of headphones
Retail volume sales of wireless headphones in China are forecast to grow at a CAGR of 6% over the forecast period, reaching 173 million units. TWS earbuds is expected to maintain the highest growth rate, driven by their convenience, continuous innovation, and broad accessibility.
Sales set to continue to grow along with the rise of OWS and scenario-specific innovation
Growth in earbuds is expected to be driven by several key factors, including the rising popularity of open-ear headphones (OWS). These headphones are rapidly gaining traction due to their comfort, situational awareness, and adaptability to a variety of use cases, such as sports, commuting, and hybrid work environments.
Growth opportunities for both the premium and budget segments
Wireless headphones in China is experiencing a clear bifurcation, dividing into budget-friendly and premium segments, with sustainability emerging as a key differentiator. In the premium segment, high-end brands such as Sony and Bose are focusing on advanced features and luxury designs to maintain their leadership.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in China - Category analysis
KEY DATA FINDINGS
TWS earbuds continues to drive growth due to accessibility and technological breakthroughs
Despite high fragmentation, Xiaomi and Huawei maintain their leading positions
Emerging online platforms such as Pinduoduo and Douyin perform well
Sales set to continue to grow as more consumers own multiple pairs of headphones
Sales set to continue to grow along with the rise of OWS and scenario-specific innovation
Growth opportunities for both the premium and budget segments
Consumer Electronics in China - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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