Retail volume sales of wireless headphones in China are forecast to grow at a CAGR of 6% over the forecast period, reaching 173 million units. TWS earbuds is expected to maintain the highest growth rate, driven by their convenience, continuous innovation, and broad accessibility.
Growth in earbuds is expected to be driven by several key factors, including the rising popularity of open-ear headphones (OWS). These headphones are rapidly gaining traction due to their comfort, situational awareness, and adaptability to a variety of use cases, such as sports, commuting, and hybrid work environments.
Wireless headphones in China is experiencing a clear bifurcation, dividing into budget-friendly and premium segments, with sustainability emerging as a key differentiator. In the premium segment, high-end brands such as Sony and Bose are focusing on advanced features and luxury designs to maintain their leadership.
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Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsThis report originates from Passport, our Wireless Headphones research and analysis database.
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