PROSPECTS AND OPPORTUNITIES
TWS earbuds and the import-friendly environment are set to drive volume growth
Sales of wireless headphones in Argentina are expected to record strong double-digit volume growth over the forecast period, entirely driven by the continued rise in demand for TWS earbuds. This positive outlook is underpinned by shifting consumer lifestyles, a wide availability of brands across all price segments, and a more favourable import environment.
Lifestyle shifts and wearable technology is expected to boost growth for TWS earbuds
TWS earbuds are set to drive the expansion of the wireless headphones category in Argentina, supported by sleek designs, portability, and compatibility with modern lifestyles. An increasing number of consumers are engaging in outdoor activities such as running and cycling, and many seek convenient audio solutions that align with these habits.
TWS will remain the focus of innovation in wireless headphones
While wireless headbands may see marginal gains over the forecast period, sales of wireless earphones are projected to decline. TWS earbuds, alongside smart wearables, represent the most recent wave of innovation in Argentina’s consumer electronics sector.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in Argentina - Category analysis
KEY DATA FINDINGS
TWS earbuds drives wireless headphones to record double-digit volume growth
Volume share is led by low-price brands Noganet and Xiaomi lead
Retail e-commerce continues to lead wireless headphone distribution in Argentina
TWS earbuds and the import-friendly environment are set to drive volume growth
Lifestyle shifts and wearable technology is expected to boost growth for TWS earbuds
TWS will remain the focus of innovation in wireless headphones
Consumer Electronics in Argentina - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
-
- Mass Wireless Headbands
- Premium Wireless Headbands
-
- Mass Wireless Earphones
- Premium Wireless Earphones
-
- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!