PROSPECTS AND OPPORTUNITIES
TWS earbuds set to drive growth as technology progresses and prices fall
Retail volume sales of wireless headphones in Thailand are forecast to increase at a CAGR of 6% over the forecast period, reaching 6.2 million units.
Upgrades to provide a superior listening experience expected, and developments in manufacturing and distribution
Over the forecast period, wireless headphones in Thailand is poised to see significant advancements, primarily driven by the integration of enhanced Bluetooth LE Audio technology. This technology delivers higher fidelity sound and reduced power consumption, providing a superior listening experience and longer battery life.
More user-friendly, personalised headphones likely to be seen
In the evolving landscape of wireless headphones in Thailand, there is expected to be a significant shift towards innovative features that cater to local consumers' unique needs and preferences. Advanced spatial-audio technology, capable of delivering personalised soundscapes, is poised to become a key differentiator, enhancing the user experience by tailoring audio output to individual hearing profiles and content preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Wireless Headphones industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wireless Headphones industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Wireless Headphones in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wireless Headphones in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce changing the retail landscape?
- How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Wireless Headphones in Thailand - Category analysis
KEY DATA FINDINGS
TWS earbuds drives growth thanks to technological improvements and increasing affordability
Xiaomi’s innovative but affordable products ensure continued sales and share growth
Retail e-commerce dominates and continues to grow, as low prices and customer reviews give consumers confidence to buy
TWS earbuds set to drive growth as technology progresses and prices fall
Upgrades to provide a superior listening experience expected, and developments in manufacturing and distribution
More user-friendly, personalised headphones likely to be seen
Consumer Electronics in Thailand - Industry Overview
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
DISCLAIMER
The following categories and subcategories are included:
Wireless Headphones
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
Wireless Headphones
This category only covers products designed for retail sale and consumer usage. Products bundled for free as part of computers or mobile sales will be excluded. It includes Wireless Headbands, Wireless Earphones, and TWS earbuds. Headphones priced below US$100 are categorized as mass headphones. Headphones priced US$100 and above are categorized as premium headphones.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Wireless Headphones research and analysis database.
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