Morocco's footwear sales exhibited a polarised performance in 2025, with a 3% growth in retail volume driven by price sensitivity among consumers favouring affordable synthetic shoes. The market is expected to continue growing, driven by the rise of e-commerce and shifting consumer values towards sustainability, with a forecast CAGR of 5% from 2025 to 2030. Women's footwear remains the largest subcategory, driven by urban youth culture and social media trends. To succeed, brands are leveraging e

ootwear in Colombia demonstrated resilience in 2025, with current value growth of 3% and volume growth of 1%, despite economic pressures. Sports-inspired footwear experienced dynamic growth, outpacing the broader footwear category, driven by consumer interest in urban-inspired fashion. Sustainability is becoming a driving factor in consumer purchasing decisions, with players like Cueros Velez and Pachas leading the way with eco-friendly materials and practices. Footwear is expected to continue g

Romania's footwear sales saw a rise in retail value terms driven by premiumisation, with value sales reaching RON8.6 billion in 2025, representing 4% growth. Women's footwear remains the largest category in 2025, with retail value sales of RON5 billion, significantly higher than men's and children's footwear based on far greater consumer demand in volume terms. Women’s footwear is increasingly being driven by versatile and comfortable products. The market overall is characterised by a growing de

The footwear category in Norway experienced strong growth in 2025, up 6% to reach a retail value of NOK10 billion. Growth was largely driven by the demand for specialised running and outdoor shoes, as well as everyday sneakers, reflecting Norway's high engagement in exercise and outdoor activities. Market polarisation is intensifying competition between affordable and premium brands, with low-cost players capturing demand for trendy, everyday shoes, while premium brands gain share by appealing t

Footwear demonstrated strength in Nigeria in 2025, with the retail volume and current value growth performances improving from the previous year due to stabilising inflation and the increased availability of affordable products. Sales and growth were driven by demand for women's footwear. The category is characterised by a mix of global players and local brands, with local brands gaining ground due to their ability to meet local tastes and styles, benefiting from currency depreciation, which mad

Footwear in Canada experienced marginal growth in 2025, driven by increased consumer spending following a decrease in inflation and interest rates. However, the market remained polarised: while affluent shoppers supported luxury brands, the majority of consumers prioritised value and necessities amidst lingering economic uncertainty. Women's footwear dominates sales, driven by the ongoing casualisation trend that favoured comfort, versatility, and durability. The competitive landscape remains fr

South Africa's footwear market demonstrated resilience and continued growth in 2025, even amid economic headwinds. Driven by consumers’ replacement needs and aspirational consumers supporting international brands like Nike and adidas, footwear is expected to continue on a growth trajectory. The fitness and athleisure trend has significantly influenced the category, with consumers seeking comfortable and stylish footwear for both exercise and daily wear. The market is characterised by a mix of gl

Footwear in Italy experienced a marginal decline in current value sales in 2025, primarily due to weak performances by children's and men's footwear, while women's footwear saw marginal growth. Footwear is characterised by a growing focus on sustainability and digital engagement, with companies investing in innovative and eco-friendly products and processes. The increasing role of social media and e-commerce is significantly impacting sales, with consumers seeking attractive offers and promotion

The footwear market in Saudi Arabia demonstrated robust growth in 2025, with a retail value of SAR6.3 billion and a growth rate of 4%, driven by rising disposable incomes and a shift towards sustainability and inclusivity. This growth is expected to continue, with a forecast CAGR of 6% to SAR8337 million by 2030. The market's attractiveness is enhanced by the increasing demand for quality, comfort, and sustainable products, particularly in women's footwear, which remains the largest subcategory.

Footwear in Hungary saw sales drop in retail volume terms and rise only slightly in retail current value terms over 2025. The category experienced complexities in the market, driven by rising manufacturing and delivery costs, supply chain issues and fluctuations in the EUR-HUF exchange rate, which exerted upward pressure on retail selling prices. This fostered polarisation, with affordable footwear remaining in high demand, but some consumers moving to higher-end products for specialisation, hei

The footwear market in Spain experienced a challenging year in 2025 due to economic uncertainty and consumer caution, yet it recorded 3% growth in current terms, reaching EUR6.8 billion. The market was characterised by a divergence in trends, with a focus on affordability, fashion, and comfort. Women's footwear remained the dominant category, driven by demand for fashionable and comfortable footwear. The rise of e-commerce, driven by competitive pricing and social media influence, is expected to

The footwear market in Turkey demonstrated resilience in 2025, with growth driven by rising disposable incomes and urbanisation. Despite a slight decrease in retail volume terms, the retail value of sales increased significantly, reaching TRY200 billion, with a growth rate of 38%. Women’s footwear dominated sales, accounting for a significant share of the total market. The market is expected to continue growing, with a forecast CAGR of 23% over the forecast period to 2030. Key drivers include th

The footwear market in Austria recorded moderate current value growth in 2025, driven by consumer demand for affordability and sustainability. Consumer expenditure on footwear reached EUR2.4 billion, representing a 2% increase on the previous year. The market is expected to continue growing, registering a CAGR of 1% over the forecast period, driven by increasing demand for sustainable and personalised products. Brands that adopt omnichannel strategies and prioritise sustainability are likely to

Footwear in the Netherlands demonstrated resilience in 2025, with renewed value growth driven by a general increase in prices. Market polarisation continues, with consumers seeking lower-priced alternatives or discounts, while luxury products remain in demand. Sustainability is becoming increasingly important, with manufacturers focusing on recycling and eco-friendly products.

The footwear market in Chile experienced significant growth in 2025 driven by premiumisation, strong brand appeal, and the rising number of inbound arrivals, particularly from Argentina. Consumer expenditure on footwear was supported by increasing average gross income and disposable income, as well as an increase in the number of women in the workforce. The market is characterised by strong demand for women's footwear, driven by premium brands such as adidas, Nike, and Puma. The growth of e-comm

The Greek footwear market is characterised by polarisation, with consumers favouring either low-cost or premium products, resulting in a 1% decline in retail volume to 16 million units in 2025. Despite this, consumer expenditure on footwear grew to EUR1.6 billion, driven by increasing disposable income. Growth is being driven by premiumisation, local production, and sustainability trends. Challenger brands are outgrowing incumbents by focusing on niches, local craftsmanship, and sustainability,

Footwear in Hong Kong, China is characterised by hyper-polarisation in terms of consumer preferences, with a sharp divide between value-driven functionality and premium expression. In 2025, the market experienced a complex performance landscape, with a significant impact from travel and tourism on retail value sales growth. A slight rise in disposable income indicated a stable economic environment. Players were forced to pivot their strategies, focusing on local community engagement, experientia

Footwear in Israel recorded resilient performance in 2025, with retail value sales increasing by 4% and volume rising by 2%. Despite ongoing geopolitical instability, higher living costs and an 18% VAT rate, demand remained supported by footwear’s functional role and the growing importance of comfort, durability and performance. Consumers adjusted spending patterns rather than cutting back entirely, often trading up selectively while seeking promotions, outlet formats or online discounts for eve

Footwear in Portugal experienced low retail current value growth of 1% in 2025, reaching EUR1,310 million, despite economic uncertainty and shifting consumer priorities towards experiences and travel. The attractiveness of the category is challenged by polarisation, with many consumers favouring lower-cost products and private label, yet opportunities arise for brands that differentiate themselves through sustainability, innovation, and unique offerings. Inbound tourism continues to be a signifi

The Egyptian footwear market experienced a challenging year in 2025, characterised by market polarisation due to persistent economic pressures. Despite this, the retail value of footwear reached EGP31.4 billion, representing a 9% growth from the previous year. Local brands are thriving by capitalising on the demand for trendy trainers from Gen Z consumers and leveraging social media platforms for direct interaction and enhanced reach. The market is expected to experience modest growth over the f

The footwear market in Malaysia demonstrated resilience in 2025, with 4% growth in retail volume sales and a 7% increase in current value sales. Increasing consumer demand for eco-friendly and technologically advanced footwear, as well as the expanding e-commerce landscape were key to growth. The market remained concentrated, yet competitive between leading global brands. Some market polarisation began to emerge, with fashion-forward consumers opting for premium footwear, and cost-conscious cons

The footwear market in Singapore experienced a complex performance landscape in 2025, characterised by market polarisation and driven by contrasting consumer behaviours across different income groups. The retail volume of footwear grew by 2% to 22534.0 thousand units, with discount events and deep markdown sales boosting entry-level segments. Women's footwear remained the largest category, driven by consumer spending habits and the employed female population. The market is expected to continue g

Footwear in Denmark experienced retail current value growth of 2% in 2025, driven by a strong economy and stable consumer spending. Women's footwear remained the largest category, with retail sales of DKK3,507 million in 2025. The competitive landscape was stable, with Nike, H&M and adidas maintaining their lead due to high brand recognition and loyalty. Sales of footwear are expected to continue growing in the forecast period. To succeed in this category, brands should focus on incorporating su

The footwear market in Argentina experienced a 12% decline in retail volume sales in 2025, but saw 29% growth in current value terms due to aggressive promotional strategies. Despite economic challenges, the market is forecast to grow at a CAGR of 15% to ARS20.4 trillion by 2030, driven by increased imports and continued promotional efforts. Women's footwear remains the largest category, while brands like adidas and Puma lead the market thanks to their strong marketing strategies.