Off-trade RTD volume sales rise in 2025 due to stable socioeconomic conditions

Soft drinks continues its upward trajectory

Soft drinks sales rise as health-led choices shape everyday purchasing

Retail volume sales of soft drinks increase in 2025

Economic and socio-political developments shape the soft drinks industry

Steady growth of soft drinks in 2025 thanks to greater economic stability

Moderate growth of soft drinks sales in Myanmar

In 2025, Greece’s tourism industry continued to play a pivotal role, with travel and lodging remaining the strongest performers among non-standalone foodservice locations, driven by sustained investment. Despite reduced traveller spending, these segments showed resilience, while standalone outlets saw a decline in sales due to cautious consumer spending and higher menu prices, leading to fewer purchases and visits. Retail and leisure foodservice venues were hit hardest, suffering from lower disp

Soft drinks consumption rises as heat and bottled water reliance lift demand

Demographics, improving economic conditions, and tourism drive growth

Soft drinks consumption recovers unevenly as dollarisation, and infrastructure constraints reshape demand

The rise of Gen Alpha in Asia is redefining consumer behaviour, with a focus on ultra-convenience, digital integration, and health and wellbeing, creating opportunities for brands to innovate and capture a significant share of the region's growing consumer market, worth over USD10 trillion.

Retail volume sales of soft drinks grew at a modest rate in 2025, as inflationary pressures continued to constrain disposable incomes. Despite a slight alleviation of inflationary pressures compared to previous years, the purchasing power of Hondurans did not improve, resulting in ongoing consumer price sensitivity. In response, the soft drinks industry is developing in terms of pack sizes, with industry players seeking to adapt to different purchasing capacities and consumption occasions. As a

Retail volume sales of soft drinks grew in 2025. This growth was supported by GDP growth, which was up on 2024 when the economy was negatively impacted by the closure of the Panama copper mine and a drought that affected canal operations. Volume sales growth in soft drinks in 2025 was also supported by Panama’s warm climate, tourism and expansion in modern retailing. In health-related categories, including bottled water, sports drinks, and functional beverages, growth was fuelled mainly by hydra

The country’s GDP grew 3.6% in 2025, placing Paraguay among the strongest economies in the region. In this regard, the World Bank (WB) updated its global economic projections and placed Paraguay as the second-fastest-growing economy in the year, behind Argentina. Consequently, income levels rose and living standards improved once more, resulting in further expansion of the middle class and a further erosion of poverty. Meanwhile, soft drinks sales experienced moderate growth during 2025. In addi

Spurred by macro uncertainty and the cross-pollination of clinical, illicit and wellbeing trends, transgressive wellness is prompting consumers to re-examine their relationships with emerging and taboo substances, disrupting existing consumption routines across FMCGs and rebalancing the USD3 trillion wellness industry.

In 2025, demand for soft drinks in Ethiopia was positively influenced by population growth, urbanisation and the accelerating momentum of wellness-focused lifestyles. At the same time, improved access to foreign currency and easing import procedures strengthened supply conditions, supporting a wider and more diversified range of offerings. Bottled water was the best-performing category, as pressure on existing water infrastructure sustained demand in cities. However, overall performance remained

In 2025, Ghana’s soft drinks industry was shaped by urbanisation, a growing youth demographic, and rising health awareness. Manufacturers responded to economic pressures with value packs, price adjustments, and smaller formats. Multinational and local players restructured their operations, while sustainability initiatives and single-use plastic taxes began influencing packaging strategies. Small local grocers remained the dominant distribution channel, while e-commerce and modern grocery retaile

In 2025, growth of the soft drinks market in Bangladesh was driven by increased product development, improving economic conditions, and rising purchasing power. The absence of significant price increases, along with a lower inflation rate, further supported consumption during the year. Market expansion was also aided by a longer summer season. In addition, younger consumers demonstrated growing interest in soft drinks, while social and corporate events increasingly depended on soft drinks.

Retail volume sales of soft drinks rose in 2025, with the soft drinks market showing a positive, albeit moderate, performance. While the Salvadoran economy was showing stability with controlled inflation levels, it continues to face the challenge of reducing poverty indicators. Reports from the Central Reserve Bank of El Salvador (BCR) in the Multiple Purpose Household Survey (EHPM) indicated that the percentage of people living in some form of poverty was estimated to be close to one-third of t

Bottled water continues to account for most volume sales, with sales being driven by concerns over tap water, particularly in rural areas. Carbonates are also popular, with reduced sugar variants making gains. However, RTD tea makes the most gains, as it is perceived as healthier. Consumers are increasingly health conscious and look for functional benefits, as well as lower sugar content. The outlook is positive over the forecast period, supported by a growing economy, but there are headwinds.

Bottled water continues to account for most volume sales, due to inadequate tap water supply, particularly in rural areas. Carbonates are also popular, with reduced sugar variants making gains. However, energy drinks make the most gains and are particularly popular with younger consumers of under 25-years-of-age. Consumers are also increasingly health conscious and look for functional benefits, as well as lower sugar content.

Data comparisons for total FMCG sales use USD retail value in current terms, at year-on-year exchange rates. Total FMCG sales are based on Passport data for Alcoholic Drinks, Beauty and Personal Care, Consumer Health, Cooking Ingredients and Meals, Dairy Products and Alternatives, Home Care, Hot Drinks, Pet Care, Snacks, Soft Drinks, Staple Foods, Tissue and Hygiene. All other data are expressed in USD retail value at fixed exchange rates, and are labelled accordingly.

In 2025, the Slovenian soft drinks industry was shaped by polarised consumer behaviour: while health-conscious consumers drove demand for functional and low-sugar beverages, cost-conscious shoppers increasingly favoured private label options. Premiumisation strengthened niche categories like RTD tea, RTD coffee, sports drinks, and functional bottled water. Supermarkets and hypermarkets remained central to distribution, with e-commerce expanding rapidly, offering convenience, broader product choi