Select Country Report
Soft drinks in 2024: The big picture
Despite ongoing inflationary pressures during the first half of the year, volume sales of soft drinks in the Philippines are poised for robust growth across both on-trade and off-trade channels in 2024. This positive outlook is largely driven by a resurgence in consumer mobility, which has supported spending in foodservice establishments as Filipinos return to their fast-paced routines and spend more time outside the home.
2024 key trends
Health and wellness concerns continue to shape the soft drinks market in the Philippines in 2024, with leading players like Coca-Cola Beverages Philippines and Mondelez Philippines responding to growing consumer demand for healthier alternatives. Specifically, Coca-Cola’s 200ml PET pack for Coke Zero saw a significant increase in distribution, particularly in traditional retailers.
Competitive landscape
International companies Coca-Cola Beverages Philippines and Pepsi-Cola Products Philippines continue to dominate the competitive landscape for soft drinks in the Philippines, thanks largely to their unmatched efforts in terms of marketing and distribution. Both companies not only benefit from widespread product availability in traditional retailers but have also built strong ties with on-trade establishments, including local eateries.
Retailing developments
Small local grocers, notably, sari-sari stores, continue to dominate retail landscape for soft drinks in the Philippines. While modern formats, such as convenience stores, supermarkets and hypermarkets, offer attractive prices, the sheer number of sari-sari stores across the Philippines makes the channel more convenient for day-to-day shopping for most local consumers.
Foodservice vs retail split
While retail channels continued to account for the majority of volume sales in soft drinks, demand via the on-trade channel is expected to experience rapid growth in 2024. The return of consumers to their physical workplaces, coupled with an increase in foot traffic in malls, cafés, restaurants, and other public spaces, has created new opportunities for soft drink consumption outside the home.
What next for soft drinks?
Volume sales of soft drinks in the Philippines are expected to continue expanding over the forecast period, supported by improving economic conditions that will allow consumers to allocate more spending to perceived non-essential products, including soft drinks. As consumer purchasing power rises, brands will increasingly focus on tapping into emerging growth areas, such as healthier alternatives, as Filipinos seek to reduce their sugar intake.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Philippines?
- To what extent are health considerations impacting consumption of Soft Drinks in Philippines?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Philippines?
- Which are the leading brands in Soft Drinks in Philippines?
- What potential exists for multinational or domestic soft drinks companies to expand in Philippines?
- How are products distributed in Soft Drinks in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in the Philippines
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
Fountain sales in the Philippines
Trends
DISCLAIMER
Summary 1 Research Sources
Bottled Water in the Philippines
KEY DATA FINDINGS
Popularity of bottled water expands beyond urban centres
Functional bottle water gains traction amid health and wellness trends
Philippine Spring Water Resources strengthens its market leadership
Demand for clean, safe water will generate sustained growth
Bottled water will win over consumer preferences in foodservice, despite availability of safe options
Further innovation expected in sparkling and functional waters
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 38 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
Carbonates in the Philippines
KEY DATA FINDINGS
Carbonates enjoy accelerated growth in 2024
Increase in demand for reduced sugar carbonates
Incumbent players invest in cross-industry product innovation
Coca-Cola ramps up its investment, driving continued growth
Continued focus on health and wellness
Growing demand for convenient packaging, while roll-out of PET bottles is anticipated to accelerate
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 53 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 54 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
Concentrates in the Philippines
KEY DATA FINDINGS
Powder concentrates show some momentum, but lack of convenience remains a challenge
Mondelez Philippines launches Tang Fruit+ with Stevia in keeping with trend towards health-focused product innovation
Smaller players gain traction through direct selling and e-commerce
Powder concentrates will see renewed interest
Health and wellness trends will create growth opportunities for zero-sugar concentrates
Lack of innovation in liquid concentrates highlights opportunity for inclusion of value-added features
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 71 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
Juice in the Philippines
KEY DATA FINDINGS
Modest growth for juice amid increase in snacking occasions
Health and wellness trend benefits key juice products
New product launches fuel growth the market
Juice set for further growth amid economic recovery, with focus on product expansion
Health and wellness trends to drive growth in 100% juice and coconut water
E-commerce will continue to grow
Table 84 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 85 Off-trade Sales of Juice by Category: Value 2019-2024
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 90 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
RTD Coffee in the Philippines
KEY DATA FINDINGS
RTD coffee sees sustained growth
Nestlé steps up its marketing efforts
Premiumisation drives growth in imported RTD coffee
Further volume growth anticipated for RTD coffee, driven by premiumisation
Tie-ups with foodservice establishments could be a key growth strategy
E-commerce presence will become crucial
Table 96 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 97 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
RTD Tea in the Philippines
KEY DATA FINDINGS
RTD tea continues to see robust gains
Coca-Cola Beverages seeks focuses on increasing product variety
Foodservice generates strong demand
Further expansion for RTD tea
Reduced sugar RTD tea could benefit from health and wellness trend
Carbonated tea and kombucha may see noticeable shares
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 109 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
Energy Drinks in the Philippines
KEY DATA FINDINGS
Energy drinks register continued growth as they emerge as viable alternatives to carbonates
Reduced sugar energy drinks gain traction, alongside expansion of convenience stores
Coca-Cola Beverages Philippines re-enters energy drinks
Energy drinks will see a positive trajectory
Demand for reduced sugar energy drinks may grow significantly
PET bottle format will continue to lead packaging
Shift to PET bottle packaging will drive growth
Table 121 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 122 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
Sports Drinks in the Philippines
KEY DATA FINDINGS
PepsiCo names Drink Water Rivera as Gatorade ambassador to promote hydration and wellness
New competitor SIP Plus enters the sports drinks market as Gatorade Zero leads shift towards healthier options
Consumers seek more than just hydration
Sports drinks market is poised for recovery, driven by health and wellness trends
Greater focus on functionality and added benefits
Reduced-sugar sports drinks have positive future
Table 133 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 134 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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