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Robust growth supported by low per capita consumption
Soft drinks continued to experience robust growth in both value and volume terms in India in 2025 due to exceptionally low per capita consumption across the nation. While the global average stands at 104 litres per person, consumption in India averages a mere 25 litres. Expansion was also fuelled by the rapid rise of quick commerce and e-commerce, driven by a large youthful population consisting of 329 million Millennials and 381 million Gen Z individuals, widespread access to affordable mobile data, and a growing preference for convenience. In addition, the GST restructuring introduced in September 2025 has benefited categories such as juice and bottled water. The reduction in tax was passed directly to consumers, which successfully stimulated volume growth during the final quarter of the year.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in India?
- To what extent are health considerations impacting consumption of Soft Drinks in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in India?
- Which are the leading brands in Soft Drinks in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Soft Drinks in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in India
Robust growth supported by low per capita consumption
KEY DATA FINDINGS
Rising health awareness drives shift to health-oriented products
Intense price competition
Low base, young demographic, and macroeconomic growth support sales
Increased cost of importing raw materials
PepsiCo and Coca-Cola prioritise brand-building and promoting a circular economy
Competitive landscape disrupted by Reliance Consumer Products and niche players
Quick commerce is redefining the marketing landscape for soft drinks
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in India
DISCLAIMER
Summary 1 Research Sources
Bottled Water in India
KEY DATA FINDINGS
Rising health awareness, urbanisation, and increasing preference for branded water drive strong growth in 2025
Growth fuelled by rising awareness of waterborne diseases and distrust of tap water
Reliance’s entry and a significant reduction in GST trigger an intense price war
Impact of geopolitical instability and rising inflation
Environmental concerns, regulation and high operational costs limit the category
Top players look at premiumisation and bulk water as significant growth avenues
Sustainability emerges as a critical competitive pillar
Rise of quick commerce fundamentally transforms the bottled water market
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 38 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in India
KEY DATA FINDINGS
Prolonged demand for carbonates in 2025
Warm weather continues to drive carbonates sales in 2025
Rapid expansion of quick commerce
Inflation exacerbated by geopolitical conditions puts pressure on the bottom line of carbonates players
Tax change in 2025 not expected to have significant impact on sales
Companies adjust their sugar free portfolios in response to the rise of diabetes
Reliance Consumer Products consolidates a strong position by prioritising affordability and leveraging its expansive distribution infrastructure
Lahori Zeera evolves into a major market contender
Quick commerce is redefining the marketing landscape
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 53 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 54 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
Concentrates in India
KEY DATA FINDINGS
Further growth of affordable concentrates
Affordability drives concentrates sales
Manufacturers focus on health-oriented product innovation
A challenging operating environment
Companies will continue to focus on functionality and fortification for growth
Pioma Industries’ Rasna maintains its lead in 2025
Supply chain issues and inflation pose challenges for players
Concern over hyperlocal delivery players
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 71 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in India
KEY DATA FINDINGS
Growth supported by health trend, innovation and tax cuts
Juice continues to grow on the back better-for-you juices and rural demand
Blurring of traditional category boundaries as juices incorporate functional elements
GST rate change for juice aids short-term growth
Geopolitical conflict and rising inflation may impact demand
Young consumer base nudges companies to focus on healthier products and sustainable practices
Blurring of category lines: the next big opportunity for juice players
Manufacturers focus on premiumisation, health-conscious innovation, and rural expansion
Quick commerce capitalises on impulse-driven consumer behaviour and high-velocity distribution
Table 84 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 85 Off-trade Sales of Juice by Category: Value 2020-2025
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 90 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Tea in India
KEY DATA FINDINGS
Growth continues for RTD tea in 2025
Health trend, convenience and innovation drive growth of RTD tea
RTD tea remains a key area of investment for established and emerging players
Geopolitical instability in the Middle East and the resultant inflation set to impact volumes
Carbonated RTD tea set to be the fastest growing category
Hindustan Unilever dominates with its extensive distribution network
Rapid expansion of quick commerce
Table 96 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 97 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 98 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 99 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 100 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in India
KEY DATA FINDINGS
Fast-paced urban lifestyles make energy drinks a functional staple
Further expansion with the arrival of affordable brands
Evolving challenges, including stricter FSSAI regulations
Challenging environment due to geopolitical instability in the Middle East
Small pack sizes and PET packaging will continue to dominate
Reliance’s entry intensifies competition in the economy segment
Sting maintains its lead having democratised the category
Quick commerce remains the fastest growing channel
Table 109 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 110 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 111 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 112 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 113 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 117 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 118 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 119 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in India
KEY DATA FINDINGS
Evolving market with rising health awareness and sports participation
Focus on active lifestyles drives growth of sports drinks
Category faces a significant headwind following the September 2025 tax revision
Geopolitical instability and persistent inflation create a challenging operating environment
Shifting consumer behaviour in in response to tightened household budgets
PepsiCo leads with high-impact marketing strategies
Quick commerce is reshaping the Indian sports drink market
Table 121 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 122 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 123 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 124 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 129 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 130 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 131 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
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-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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