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Rising prices drive value growth in soft drinks in 2025
Kuwait’s soft drinks market posted modest growth in 2025 in off-trade volume terms and slightly stronger growth in current value terms. Such disparity between volume and value growth rates reflects the rise in unit prices due to inflation. This elevated inflation is linked to post-pandemic rising commodity, production, and transportation costs. Premiumisation has also gained traction, reflecting growing health and wellness awareness. The dominance of government-controlled co-ops, which influence pricing strategies, remains pivotal in retail distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Kuwait report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Kuwait?
- To what extent are health considerations impacting consumption of Soft Drinks in Kuwait?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Kuwait?
- Which are the leading brands in Soft Drinks in Kuwait?
- What potential exists for multinational or domestic soft drinks companies to expand in Kuwait?
- How are products distributed in Soft Drinks in Kuwait?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Kuwait
Rising prices drive value growth in soft drinks in 2025
KEY DATA FINDINGS
Consumers and manufacturers respond to rising prices
Health and wellness trend adds value to soft drinks
Hypermarkets and e-commerce make inroads
Stable outlook for Kuwait’s soft drinks market
Functional soft drinks set to harness the health and wellness trend
Polarisation expected to be a feature of the market
Local bottled water company National Canned Food Products & Trading Co leads
Kinza offers a regional alternative to global brands
KDD finding success in RTD coffee
Co-op hypermarkets continue to play a key role in soft drinks
Consumers continue to shift online for soft drinks
On-trade sales flourishing boosted by healthy living trend
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key data findings
2025 developments
Industry performance
Carbonates posts modest volume growth but value sales lifted by price increases
Rising health consciousness impacts demand
Regular cola carbonates remain the most popular choice
What’s next?
Carbonates set to post modest growth but cost and health pressures likely to persist
Cost pressures to reshape pricing, packaging, and channel dynamics
Carbonates lag behind in functional benefits as demand for health and wellness grows
Competitive landscape
Pepsi-Cola retains lead despite outside pressures
Kinza the standout brand in 2025
Pepsi and Coca-Cola continue to dominate sales despite challenges
Channels
Hypermarkets lead distribution, driven by cooperative societies
Online sales rise as technology advances
On-trade sales benefit from growing appetite for fast food
Category data
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 33 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 34 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Industry performance
Juice remains a popular staple in many homes
Increasing health concerns and rising costs put pressure on sales in 2025
Healthier and more affordable juice products find favour
What’s next?
Modest growth accompanied by market polarisation
Premium juice brands in Kuwait will need to address the needs of an increasingly price sensitivity market
Brands expected to add health and wellness claims to gain ground
Competitive landscape
KDD leverages the launch of its Good for Me range to cement its lead in juice
Aujan Coca-Cola Beverages responds to increased competition with price promotions
Competition continues to grow among new and emerging players
Channels
Hypermarkets lead the distribution of juice, thanks to their pricing, promotion, and private label offer
Retail e-commerce taps into the demand for convenience
On-trade sales rise as more foodservice operators incorporate 100% juice into their menus
Category data
Table 45 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 46 Off-trade Sales of Juice by Category: Value 2020-2025
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 51 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Industry performance
Bottled water sees modest growth in 2025 amid developing health and wellness trend
Price sensitivity and elevated inflation push consumers towards more affordable options
Kuwait’s government plays a big role in the bottled water market
What’s next?
Bottled water is set for steady growth as health trends and private label gain ground
Premium bottled water to focus on value additions to justify pricing
Health and wellness awareness will drive innovation in bottled water
Competitive landscape
Regional and domestic players continue to lead bottled water sales in Kuwait
Groupe Danone benefits from the success of its new product developments
Marketing and shelf positioning key to success
Channels
Hypermarkets continue to lead the distribution of bottled water
Small local grocers remains another key channel
E-commerce and direct selling
Category data
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 58 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Industry performance
Sports drinks struggles to gain traction in Kuwait
Limited target audience for sports drinks
Regular sports drinks remains the only significant category
What’s next?
Modest growth projected for sports drinks
Hopes rest on new product development to drive growth
Innovation could be a door opener for sports drinks
Competitive landscape
Sports drinks remains consolidated with Gatorade dominating
Flavour variety important to Gatorade’s success
Marketing focus remains on sponsoring events but digital marketing becoming more prevalent
Channels
Small local grocers lead sales of sports drinks
Distribution landscape remains split
Category data
Table 69 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 70 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
Key data findings
2025 developments
Industry performance
Marginal gains driven by increasing access to fitness facilities
Reduced sugar energy drinks benefit from health and wellness trend
Health concerns limit growth
What’s next?
Energy drinks to remain niche while innovation set to fuel future growth
Rising costs may reshape the energy drinks market and influence packaging strategies
Wellness claims could propel new product development in energy drinks
Competitive landscape
Red Bull remains on top despite intensified competition
Prime continues to feed off the hype around the brand
Amino Go and Celsius benefit from healthy positioning
Channels
Small local grocers lead the distribution of energy drinks
Hypermarkets benefit from broader offer and widespread use of promotions
Distribution limited to the retail channel
Category data
Table 81 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Key data findings
2025 developments
Industry performance
Growth limited by high sugar content
Vimto remains a staple during Ramadan
Some potential found in the use of concentrates as a post-workout drink
What’s next?
Subdued outlook for concentrates as wellness trends reshape consumer preferences
Brands add health and wellness claims as part of efforts to win back consumers
Vimto likely to remain central to the future success of concentrates
Competitive landscape
Tang and Vimto continue to lead
Sunquick targets children with bold and bright packaging
Flavour is key in winning the hearts of consumers
Channels
Hypermarkets lead distribution but face stiff competition from supermarkets and small local grocers
Small local grocers remains another key channel
Category data
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 94 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 95 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Concentrates: % Volume 2021-2025
Table 100 LBN Brand Shares of Off-trade Concentrates: % Volume 2022-2025
Table 101 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 102 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 103 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 104 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 105 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 109 NBO Company Shares of Off-trade Powder Concentrates: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Powder Concentrates: % Volume 2022-2025
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Industry performance
RTD tea benefits from the introduction and success of zero sugar variants
Regular RTD retains a loyal customer base
On-trade demand grows buoyed by developing café culture
What’s next?
RTD tea set for steady growth over the forecast period
No major changes expected in the market
Health-driven innovation to fuel growth in Kuwait’s RTD tea market
Competitive landscape
Unilever maintains its grip over RTD tea
Rauch remains Lipton’s main rival
Smaller players look to carve out a niche in the market
Channels
Supermarkets lead sales
Small local grocers gain share in 2025 as they tap into the demand for convenience
Modern grocery retailers dominate while on-trade channel shows strong potential for growth
Category data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 116 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Key data findings
2025 developments
Industry performance
RTD coffee benefiting from demand for local brands as certain global brands face backlash
RTD coffee impacted by the rise of homegrown coffee shops
Culture factors place limits on the growth and expansion of RTD coffee
What’s next?
RTD coffee set for steady growth as the boycott of international brands eases
KDD’s success could pave the way for similar local and regional launches
Pricing remains a key concern while packaging starts shifting away from plastic
Competitive landscape
Nestlé maintains its lead thanks to strong brand equity
Kuwaiti Danish Dairy Co continues to win share
Nescafé and Starbucks remain dominant
Channels
Hypermarkets lead distribution
Larger format stores still dominate distribution despite the convenience of small local grocers
On-trade sales remain negligible but the channel has potential
Category data
Table 127 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 128 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
Key data findings
Industry performance
A new niche category
What’s next?
Growth likely to be dependent on the ability of Mogu Mogu to expand its reach
Competitive landscape
A fragmented scene for Asian speciality drinks
Channels
Modern grocery retailers dominate sales
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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