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Tax increases placed upward pressure on prices in 2024, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth. Investment in infrastructure has also led to improvements in the distribution of soft drinks.
Soft drinks in 2024: The big picture
The Tanzanian soft drinks market has been experiencing steady growth becoming one of the most vibrant markets in East Africa. Spurred on by demand from its large population, the industry has attracted local and international companies fighting for share.
Country background
Soft drinks are widely popular in Tanzania, as it is common to offer such beverages to guests and even customers in shops. Consumers drink soft drinks with lunch and dinner at home, as well as in restaurants and during the afternoon with a snack.
Socioeconomic trends
An increase in import tariffs and rising production costs put pressure on prices of soft drinks in 2024 which served to limit stronger volume growth. Tanzania Revenue Authority (TRA) increased business taxes on traders while it also moved to close some businesses which had failed to pay their taxes.
Logistics/infrastructure
Tanzania’s road network has improved significantly over the past decade, with most main cities now accessible by modern roads. However, many rural areas are still only accessible via dirt roads, which are unusable during the rainy season.
What next for soft drinks?
Sales of soft drinks are expected to see strong growth in retail volume terms over the forecast period. The main drivers of demand for soft drinks will likely be population expansion, urbanisation, an anticipated post-pandemic economic rebound and widening distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Tanzania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Tanzania?
- To what extent are health considerations impacting consumption of Soft Drinks in Tanzania?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Tanzania?
- Which are the leading brands in Soft Drinks in Tanzania?
- What potential exists for multinational or domestic soft drinks companies to expand in Tanzania?
- How are products distributed in Soft Drinks in Tanzania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Tanzania
Soft drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 33 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 34 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
2024 Developments
Prospects and Opportunities
Category Data
Table 45 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 46 Off-trade Sales of Juice by Category: Value 2019-2024
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 51 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
2024 Developments
Prospects and Opportunities
Category Data
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 58 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
2024 Developments
Prospects and Opportunities
Category Data
Table 69 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 70 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
2024 Developments
Prospects and Opportunities
Category Data
Table 81 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 82 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
2024 Developments
Prospects and Opportunities
Category Data
Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 94 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 95 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade Concentrates: % Volume 2020-2024
Table 100 LBN Brand Shares of Off-trade Concentrates: % Volume 2021-2024
Table 101 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 102 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 103 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 104 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 105 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2020-2024
Table 106 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2021-2024
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 109 NBO Company Shares of Off-trade Powder Concentrates: % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade Powder Concentrates: % Volume 2021-2024
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
2024 Developments
Prospects and Opportunities
Category Data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 116 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
2024 Developments
Prospects and Opportunities
Category Data
Table 127 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 128 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
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