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Growth driven by increased product development, improving economic conditions, and rising purchasing power
In 2025, growth of the soft drinks market in Bangladesh was driven by increased product development, improving economic conditions, and rising purchasing power. The absence of significant price increases, along with a lower inflation rate, further supported consumption during the year. Market expansion was also aided by a longer summer season. In addition, younger consumers demonstrated growing interest in soft drinks, while social and corporate events increasingly depended on soft drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Bangladesh?
- To what extent are health considerations impacting consumption of Soft Drinks in Bangladesh?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Bangladesh?
- Which are the leading brands in Soft Drinks in Bangladesh?
- What potential exists for multinational or domestic soft drinks companies to expand in Bangladesh?
- How are products distributed in Soft Drinks in Bangladesh?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Bangladesh
Growth driven by increased product development, improving economic conditions, and rising purchasing power
KEY DATA FINDINGS
Better cold storage and refrigeration facilities support sales
Ongoing competition from a variety of traditional/unpackaged alternatives
Foodservice sales benefit from rapid urbanisation, rising disposable incomes and busier lifestyles
Improving economic conditions and lower inflation ensure further growth
Increased variety and competitive pricing to boost sales
Improved refrigeration solutions
Pran Foods leads, offering products that appeal to consumers of all income levels
Local companies leverage tax and VAT advantages to offer more competitive pricing and drive market development
Small local grocers lead, while modern grocery retailers gain ground
Informal retailing, counterfeiting and smuggling remain common
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Local companies strengthen their position in 2025
Industry Performance
Stable pricing supports growth in 2025
Carbonates remain a popular choice for festive occasions
What’s Next?
Improving economic conditions and hot weather support rising demand
Increased marketing activities and promotional offers as growth drivers
Expanding presence of local manufacturers
Competitive Landscape
Further steep decline for Coca-Cola in 2025
Channels
Small local grocers valued for their convenience
Category Data
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 33 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 34 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Juice drinks continue to dominate, while other juice types remain niche
Industry Performance
Price increases of imported juice put pressure on sales
Juice drinks (up to 24% juice) by far the most popular product type
What’s Next?
A positive outlook for juice
Distribution, product and infrastructure developments to boost sales
Benefits of the parliamentary election in 2026
Competitive Landscape
Pran Foods maintains its lead, enjoying a longstanding reputation for offering good quality at an affordable price
Promotional activities to attract sales
Channels
Small local grocers dominate off-trade sales with their wide reach
Distribution varies by category
Category Data
Table 45 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 46 Off-trade Sales of Juice by Category: Value 2020-2025
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 51 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Stable political climate, steady economy, and low inflation support growth
Industry Performance
Expansion into rural areas
Access to safe drinking water remains limited
What’s Next?
Demand to continue rising
Growing focus on healthy living
New production and supply technologies
Competitive Landscape
Domestic brands enjoy trusted reputations for quality
Sales dynamics influenced by retailers' offers
Channels
Small local grocers lead, while supermarkets gain ground
On-trade growth fuelled by increasingly busy lifestyles
Category Data
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 58 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
2025 Developments
Negligible presence; however, demand is on the rise
Industry Performance
Increasingly busy and active lifestyles support sales of sports drinks
Rising demand for electrolyte drinks
What’s Next?
Good growth prospects with legal issues resolved
Strong innovation and investment
Lifting of restrictions set to drive sales
Competitive Landscape
Three dynamic companies
Channels
Chemists/pharmacies remain the leading distribution channel
Category Data
Table 69 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 70 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Growth constrained by sports drinks, unhealthy image and limited innovation
Industry Performance
Steady volume growth despite challenges
Energy drinks are especially popular among teenagers and young adults
What’s Next?
Temporary uplift in the election year of 2026
Rising competition from sports drinks
Growing perception that energy drinks are unhealthy
Competitive Landscape
Domestic players dominate
Red Bull primarily attracts higher-income consumers and tourists
Channels
On-trade sales remain negligible in 2025
Category Data
Table 81 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Powder concentrates continue to gain popularity
Industry Performance
Rising demand for powder concentrates
Sales of liquid concentrates remain negligible
What’s Next?
Moderate growth, with higher demand during the summer
Mango and orange to remain the most popular flavours
Little impact of health and wellness trend in concentrates
Competitive Landscape
International and domestic players are both well-represented
Channels
Small grocery stores and wholesale are the leading distribution channels
Category Data
Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 94 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 95 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Concentrates: % Volume 2021-2025
Table 100 LBN Brand Shares of Off-trade Concentrates: % Volume 2022-2025
Table 101 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 102 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 103 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 104 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 105 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 109 NBO Company Shares of Off-trade Powder Concentrates: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Powder Concentrates: % Volume 2022-2025
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
2025 Developments
Demand remains limited in 2025
Industry Performance
Negligible market with ongoing preference for hot tea
What’s Next?
Lack of demand deters investors
Players will focus on distribution reach and marketing to reach a broader customer base
Competitive Landscape
Limited brand availability
Channels
Supermarkets and e-commerce account for most sales
Category Data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 116 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
2025 Developments
Negligible sales as RTD coffee is neither popular nor widely available
Industry Performance
Preference for tea limits demand for RTD coffee products
What’s Next?
RTD coffee to remain a negligible category
Competitive Landscape
Nestlé Bangladesh is the sole player
Channels
Limited availability of RTD coffee
Category Data
Table 127 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 128 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
2025 Developments
Increased demand in 2025
Industry Performance
Consumers showing greater interest in packaged options
What’s Next?
Demand to continue rising in both urban and rural areas
Growth potential with the entrance of new players
Competitive Landscape
Leading players invest in product development, packaging, and marketing
Channels
Small local grocers, modern grocery retailers and tea shops are the leading channels
The following categories and subcategories are included:
Soft Drinks
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-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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