Economic pressures, high inflation and political unrest continues to be seen in Bangladesh which is creating instability with imports becoming challenging. As a result, new product development has been limited in soft drinks.
Soft drinks in 2024: The big picture
Sales of soft drinks have stagnated in 2024 in off-trade volume terms, while sales have also seen slower growth in on-trade volume terms. Ongoing economic and political uncertainty has forced consumers to reduce their non-essential spending which has had a negative impact on key categories of soft drinks such as carbonates, which has seen a significant decline in off-trade volume terms in 2024.
Country background
Bangladesh has faced significant political unrest in 2024 while the country continues to face economic pressures and high inflation, while a US dollar shortage has placed limits on imports. As such, there has been a growing preference for local brands of soft drinks while demand has also shifted towards smaller pack sizes as consumers look to make savings.
Socioeconomic trends
Political unrest and economic pressures have impacted demand for soft drinks in Bangladesh in 2024. A country wide shut down and student demonstrations disrupted manufacturing and normal business hours during July 2024.
Logistics/infrastructure
Soft drinks distribution in Bangladesh is hampered by the underdeveloped state of the country’s road network. Road density is low, while less than 10% of all roads are paved.
What next for soft drinks?
Despite the political and economic challenges that Bangladesh has faced in 2024 it is expected that sales of soft drinks will see strong growth in both on- and off-trade volume terms over the forecast period. The younger generations are expected to be key contributors to this positive sales performance, although the growing dependence on bottled water will also be a key growth driver.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Bangladesh?
- To what extent are health considerations impacting consumption of Soft Drinks in Bangladesh?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Bangladesh?
- Which are the leading brands in Soft Drinks in Bangladesh?
- What potential exists for multinational or domestic soft drinks companies to expand in Bangladesh?
- How are products distributed in Soft Drinks in Bangladesh?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Bangladesh
Soft drinks in 2024: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for soft drinks?
DISCLAIMER
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
Category Data
2024 Developments
Prospects and Opportunities
2024 Developments
Prospects and Opportunities
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Soft Drinks research and analysis database.
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