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Challenging year for soft drinks
Latvia’s soft drinks industry is facing multiple challenges. Cold summer weather has impacted demand across both retail and foodservice channels, while juice sales remain constrained by global supply challenges. Added-value categories - especially energy drinks – are gaining momentum, supported by innovation by leading players. Looking forward, upcoming excise changes and rising consumer health concerns are set to redirect preferences towards lower-sugar options.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Latvia?
- To what extent are health considerations impacting consumption of Soft Drinks in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Latvia?
- Which are the leading brands in Soft Drinks in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in Soft Drinks in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Latvia
Challenging year for soft drinks
KEY DATA FINDINGS
Cold summer temperatures impact demand
Energy drinks registers strong performance
Juice continues to struggle
Modest recovery for soft drinks
Added-value categories to drive future growth
Excise duty increase will reshape soft drinks market
Cido Grupa and Cola-Cola dominate sales
Aldaris AS leads growth with Vichy bottled water
Supermarkets remains largest channel
Discounters gains traction
E-commerce expands from low base
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Latvia
KEY DATA FINDINGS
Cold summer temperatures impact demand
Sales plummet in 2025
Functional bottled water finds its niche
Muted outlook after short-term rebound
Functional water offers most growth potential
New excise tax could boost sales of still bottled water
Cido Grupa dominates sales
Aldaris AS leads growth with Vichy
Supermarkets dominates distribution
E-commerce shows greatest resilience
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 34 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Latvia
KEY DATA FINDINGS
Shift towards lower-sugar offerings
Continued decline in carbonates
Reduced sugar cola carbonates show greatest resilience as health concerns accelerate
Carbonates set to stagnate as competition from other soft drinks and unfavourable demographic shifts weigh on growth
Players to scale back innovation
Excise duty increase will reshape carbonates
Coca-Cola HBC Latvia SIA dominates carbonates
Pepsi Cola General Bottlers sees fastest growth
Supermarkets leads the distribution landscape
Discounters shows greatest dynamism
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 49 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 50 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Latvia
KEY DATA FINDINGS
Premium liquid concentrates drive consumer interest
Shift towards higher-quality concentrates
Liquid concentrates registers strongest performance
Liquid concentrates will continue to drive growth
Growing focus on premium offerings
Excise tax hike likely to impact sales of concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Orkla leads fragmented landscape
Very Berry gains traction
Supermarkets is primary channel for concentrates
Discounters sees rising consumer adoption
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 66 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Latvia
KEY DATA FINDINGS
Supply challenges constrain sales
Juice continues its downward trajectory
Not from concentrate 100% juice is most resilient category
Anticipated modest short-term recovery amid more gloomy long-term outlook
Limited innovation, with traditional flavours continuing to dominate
Forthcoming excise tax will impact sugary juices
Cido Grupa SIA leads in juice
Lidl’s Solevita drives fastest growth
Supermarkets dominates distribution
Discounters makes gains
Table 81 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 82 Off-trade Sales of Juice by Category: Value 2020-2025
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Coffee in Latvia
KEY DATA FINDINGS
RTD Coffee gains momentum
Healthy growth in 2025, despite seasonal fluctuations
RTD coffee still at early stage of development
Bright outlook for RTD coffee
Innovation in RTD coffee will reflect global trends
Excise tax hike likely to impact sales of regular RTD coffee
Ennstal Milch KG leads sales
Paulig’s Frezza sees fastest growth
Supermarkets holds top spot in RTD coffee retail
Discounters gains traction
Table 93 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 94 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
RTD Tea in Latvia
KEY DATA FINDINGS
RTD tea faces ongoing challenges
RTD tea continues to lose ground
Reduced sugar offerings show greater resilience
RTD tea will register disappointing performance
Innovation, including health-focused offerings, will drive growth
Excise tax hike likely to impact sales of regular RTD tea
Coca-Cola leads with Fuze Tea
Rimi gains traction with private label offerings
Supermarkets retains leading position
Discounters continues to grow its share
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 106 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Latvia
KEY DATA FINDINGS
Energy drinks sees rapid expansion
Buoyant performance for energy drinks
Reduced sugar variants lead growth
Energy drinks will continue to perform strongly
Innovation will drive growth
Excise tax hike likely to impact sales of regular energy drinks
Coca-Cola leads with Monster
Red Bull sets the pace with high-profile marketing activities
Supermarkets is primary channel for energy drinks
Discounters grows its footprint
Table 117 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 118 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Latvia
KEY DATA FINDINGS
Sluggish performance amid seasonal challenges
Unfavourable weather conditions place temporary halt on expansion
Reduced sugar offerings show greater resilience
Sports drinks poised for strong growth
Local brands will lean into digital marketing
Excise tax will impact sports drinks
Mega Baltic leads sports drinks
Cido Grupa gains traction with Mangali Active
Supermarkets remains largest channel
Discounters makes inroads in sports drinks
Table 129 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 130 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
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