Moderate growth of soft drinks sales in Myanmar
Retail value sales of soft drinks experienced low single-digit growth in 2025. This was driven by growing habitual consumption promoted by urbanisation and population growth, product innovation including new brands launching more affordable alternatives and retail footprint expansion. On the other hand, this category is experiencing developing barriers to sustainable growth due to negative macroenvironment factors including high inflation rates, import restrictions disrupting the supply of imported brands, and declining household income levels. Moreover, in 2025, a significant shift occurred in the foodservice and retail split for soft drinks in Myanmar. While retail remained the primary channel, the foodservice sector saw considerable growth, driven by consumers returning to pre-pandemic habits. This was primarily fuelled by the reopening of on-trade outlets and a renewed demand for out-of-home social experiences. The result was a narrowing gap between the two Channels, with on-trade consumption of soft drinks, particularly carbonates, bottled water and energy drinks, accounting for approximately half of the total volume sales. Meanwhile, categories such as RTD coffee and RTD tea have limited foodservice sales while foodservice sales concentrates account for the majority of total volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Myanmar?
- To what extent are health considerations impacting consumption of Soft Drinks in Myanmar?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Myanmar?
- Which are the leading brands in Soft Drinks in Myanmar?
- What potential exists for multinational or domestic soft drinks companies to expand in Myanmar?
- How are products distributed in Soft Drinks in Myanmar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Myanmar
Moderate growth of soft drinks sales in Myanmar
KEY DATA FINDINGS
Local players launch more affordable products and compete with imported alternatives
Inflation dampens the popularity of premium soft drinks
Consumer demand rises for healthier soft drinks
Low single-digit growth of soft drinks
Local players benefit from increasing restrictions on imported goods
Global health trend leads to a consumer preference for reduced or no sugar soft drinks
Loi Hein extends its lead in soft drinks in 2025
Sampar Oo achieves the fastest growth with its eponymous brand
Small local grocers dominates the distribution of soft drinks
Supermarkets records strong growth followed closely by convenience stores
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Sales growth of carbonates in 2025
Industry Performance
Growing consumption of carbonates is boosted by a resurgence in demand via foodservice
The most popular carbonates are regular cola carbonates, orange carbonates and lemonade/lime
What’s Next?
Steady growth of carbonates sales over the forecast period
Small size cans provide enhanced affordability
The fortunes of carbonates over the forecast period depend on prevailing economic conditions
Competitive Landscape
Coca-Cola Pinya Beverages Myanmar leads with the Coca-Cola brand
Lottee-MGS Beverage (Myanmar) Co Ltd records strong growth boosted by engaging marketing campaigns
Channels
Small local grocers dominates sales of carbonates
Convenience stores achieves strong dynamism thanks to rapid channel expansion
Category Data
Key Data Findings
2025 Developments
Positive performance of juice in 2025 though premium juice suffers from consumer price sensitivity
Industry Performance
Nectars, juice drinks (up to 24% juice) and 100% juice are the most popular categories in juice
Basic flavours remain the most popular especially in juice drinks (up to 24%) juice
What’s Next?
Moderate growth of juice sales over the forecast period
Slow but steady shift towards natural ingredients and a low sugar content
Consumers switch to juice from less healthy categories such as carbonates
COMPETITIVE LANDSCAPE
Green Circle leads with its accessibly priced VeVe brand
Strong growth for Thailand-based Tipco PLC
Channels
Small local grocers dominates in juice
Rapid growth of convenience stores in sales of juice
Category Data
Key Data Findings
2025 Developments
Bottled water sales boosted by infrastructure problems
Industry Performance
Access to safe drinking water and piped water is limited and varies across the country
Still bottled water remains the most popular category in bottled water at the end of the review period
What’s Next?
Rising forecast period sales of bottled water as product availability widens
Relatively low per capita sales bode well for future growth potential
Companies invest in sophisticated filtration technologies
Competitive Landscape
Loi Hein Co Ltd retains its outright lead in bottled water
Peace Myanmar Group Co Ltd achieves strong growth after revamping its flagship brand
Channels
Small local grocers retains the outright lead in the distribution of bottled water
Hospitality (on trade) achieves the strongest growth
Category Data
Key Data Findings
2025 Developments
Growing demand for sports drinks driven mainly by the health and wellness trend
Industry Performance
Industry players endeavour to expand the consumer base through new product launches and a wider variety of pack sizes
Regular sports drinks dominates the category though reduced sugar drinks start to be launched
What’s Next?
Forecast period sales growth of sports drinks due to growing consumer engagement in sports and fitness
Growing popularity of reduced sugar sports drinks over the forecast period
Sports drinks are increasingly embraced for their functional ingredients
Competitive Landscape
Myanmar Oasis Manufacturing Co Ltd retains a strong lead in sports drinks
Otsuka Myanmar’s Pocari Sweat brand benefits from sponsorship of local sports events
Channels
Small local grocers dominates sales of sports drinks
Convenience stores grow from a low base
Category Data
Key Data Findings
2025 Developments
Growing demand for energy drinks as consumers appreciate functional benefits
Industry Performance
Energy drinks benefits from strong popularity and an established category status, unlike sports drinks
Artificial ingredients limits the consumer base
What’s Next?
Various initiatives help maintain consumer interest over the forecast period
Local players invest in the development of new pack formats, especially small PET bottles
Industry players launch reduced and no sugar variants in response to consumer demand
Competitive Landscape
Osotspa Myanmar Co Ltd retains the lead in energy drinks thanks to the popularity of its longstanding Shark brand
Strong dynamism for Europe and Asia Commercial Co Ltd and its Fire Dragon brand
Channels
Small local grocers dominates sales of energy drinks
Convenience stores achieves strong dynamism from a low base
Category Data
Key Data Findings
2025 Developments
Concentrates gains traction via the on-trade
Industry Performance
Concentrates remain popular and essential ingredients in many desserts and drinks
Widespread popularity of liquid concentrates in several leading flavour iterations
What’s Next?
Forecast period sales of concentrates benefit from the affordability and cost-effectiveness of these products
Local brands focus on new flavour launches over the forecast period to compete with imported counterparts
Concentrates sales via foodservice remain strong thanks to unique flavour profiles
competitive landscape
Tharaphu Food and Cordial Enterprise leads in concentrates thanks to its longstanding presence in the country
Mitr Phol Sugar registers solid dynamism in 2025
Channels
Small local grocers dominates sales of concentrates
Convenience stores registers strong growth from a low base, while the on-trade is also increasinlgy dynamic
Category Data
Key Data Findings
2025 Developments
Sluggish performance of RTD tea due to competition from other categories of soft drinks
Industry Performance
No local tradition of RTD tea consumption in Myanmar
RTD tea appeals to consumers seeking new soft drinks options
What’s Next?
Lack of interest leads to sluggish forecast period sales of RTD tea
Carbonated RTD tea and kombucha enjoys increasing popularity
Growing presence of teashops and bubble tea stalls also pose competition to RTD tea
competitive landscape
Oishi Group PCL leads in RTD tea
Century Beverage Co Ltd records rapid growth in 2025
Channels
Small local grocers dominates the distribution of RTD tea
Convenience retail achieves strong growth in 2025
Category Data
Key Data Findings
2025 Developments
Slight rebound for RTD coffee in 2025
Industry Performance
Industry players face growing competition from other categories as well as operational challenges
Consumer price sensitivity favours local brands
What’s Next?
Slowdown in RTD coffee sales growth over the forecast period
Brands prioritise stability over cost effectiveness
The prospects for RTD coffee depend on the initiatives of existing brands, especially around cost efficiencies
Competitive Landscape
Ever Sunny Industrial Co Ltd leads with its affordable Sunday brand
Mayora Group achieves strong growth via its Tora brand
Channels
Small local grocers dominates RTD coffee sales
Convenience stores experiences strong growth
Category Data
2025 Developments
Nascent sales of Asian speciality drinks
Industry Performance
Low product availability and a lack of consumer awareness hamper category development
Fruit juices and fruit-flavoured drinks are popular in Myanmar for their health benefits
What’s Next?
Consumers actively seek soft drinks with perceived health benefits
Local manufacturers invest in the creation of products tailored to local taste preferences
Thailand-based Foodstar Company Limited makes improvements to its Mikku brand
Competitive Landscape
Thet Su San Production continues to expand its distribution network
New flavour launches boost the growth of Ngwe Larb Minn Foodstuffs in 2025
Channels
Small local grocers remains paramount for sales of Asian speciality drinks
Strong dynamism of retail e-commerce from a low base
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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