Soft Drinks in Belgium

November 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Belgium?
  • To what extent are health considerations impacting consumption of Soft Drinks in Belgium?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Belgium?
  • Which are the leading brands in Soft Drinks in Belgium?
  • What potential exists for multinational or domestic soft drinks companies to expand in Belgium?
  • How are products distributed in Soft Drinks in Belgium?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Belgium

Soft drinks in 2025: The big picture

KEY DATA FINDINGS

Buoyant performance for Belgian soft drinks in 2025
Functionality remains a key driver of innovation and growth
Smaller pack sizes are becoming increasingly common
Growth moderation predicted over the forecast period
Functionality will remain a focus growth area
Distribution landscape may need to diversify
Coca-Cola continues to benefit from strong brand recognition and widespread distribution
foodPickers benefits from functionality trend
Supermarkets and discounters continue to lead distribution in 2025
Proximity retailers continue to gain ground
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Belgium

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources

Bottled Water in Belgium

KEY DATA FINDINGS

2025 DEVELOPMENTS

Solid growth driven by health consciousness and favourable climate
Functionality continues to attract interest in 2025
Positive outlook for bottled water, but weather remains a key variable
Innovation to focus on functional benefits and differentiation
Distribution set to evolve in line with impulse and convenience trends
Private label leads, but Spa Reine strengthens its position
Nestlé suffers from poorer public image in 2025
Retail giants collectively dominate sales in 2025
Online channel benefits from home delivery options and online promotions
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 38 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030

Carbonates in Belgium

KEY DATA FINDINGS

Growth for carbonates in 2025 as outdoor consumption increases
Exceptionally good weather and higher prices boost a category otherwise in decline
Demand for novel flavours benefits non-cola carbonates in 2025
Decline predicted without support of good weather
Health-driven innovation and channel shift will shape the landscape
Stricter marketing rules could weigh on category performance
Coca-Cola Belgium maintains leadership through innovation and engagement
Private label benefits from widespread price-consciousness amid high inflation
Supermarkets lead, thanks to ability to offer wide range of products across the price spectrum
Discounters and proximity retailers gain ground
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 53 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 54 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030

Concentrates in Belgium

KEY DATA FINDINGS

Consumer interest in concentrates remains limited in 2025
Concentrates struggle to stay relevant amid competition from other soft drink categories
Liquid concentrates represents most volume sales, but powder concentrates shows dynamism
Concentrates likely to face challenges as consumer interest wanes
Powder formats expected to drive future innovation
E-commerce and non-food channels to gain relevance
Teisseire and SodaStream lead but face mounting pressure from private label and niche players
Private label sees dynamic growth in 2025
Supermarkets lead, but specialist retailers gain traction
E-commerce sees dynamic growth in 2025
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 71 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030

Juice in Belgium

KEY DATA FINDINGS

2025 DEVELOPMENTS

Juice faces challenges from health trends and economic pressures
Favourable weather benefits lighter juice drinks in 2025
Volume decline expected to persist over the forecast period
Convenience and functionality could help revitalise the category
Local production and sustainability gain traction
Private label leads while brands compete on quality and innovation
Jet Import NV registers notable share gain in 2025
Supermarkets remain ahead, but discounters gain ground
Convenience stores benefits from on-the-go consumption
Table 84 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 85 Off-trade Sales of Juice by Category: Value 2020-2025
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 90 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030

RTD Coffee in Belgium

KEY DATA FINDINGS

2025 DEVELOPMENTS

RTD coffee continues to enjoy growth across metrics in 2025
Players expand flavour ranges to meet evolving consumer preferences
Continuous growth predicted thanks to ongoing innovation
Functionality will remain a key growth driver
Convenience and proximity will become important for volume sales
Lifestyle and functional RTD coffee introduced by leading brands
Nescafé makes a welcome return in 2025
Modern grocery retailers continue to represent the largest chain of distribution
Proximity and convenience will become increasingly relevant for RTD coffee
Table 96 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 97 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030

RTD Tea in Belgium

KEY DATA FINDINGS

2025 DEVELOPMENTS

Temporary boost for RTD tea amid long-term decline
Sparkling variants enjoy renewed interest in 2025
RTD tea faces renewed decline amid changing health perceptions
Limited innovation expected as RTD tea struggles to maintain momentum
Distribution landscape predicted to evolve
Lipton, Fuze Tea and private labels lead the competitive landscape
Natural positioning enables smaller brands to gain traction
Supermarkets leads distribution, but discounters gains share
Convenience and proximity are significant drivers of purchasing habits
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 109 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030

Energy Drinks in Belgium

KEY DATA FINDINGS

New product launches and focus on functionality benefits energy drinks in 2025
Strong growth in 2025 driven by diversification and broader appeal
Growth of reduced sugar variants indicates direction of travel for the category
Solid growth expected for energy drinks over the forecast period
Flavour, functionality and natural ingredients will drive innovation
Energy drinks set to power up on-the-go distribution
Red Bull leads a diversifying and competitive landscape
Established brands maintain appeal through continuous innovation
Modern grocery retailers remain key for distribution of energy drinks
Discounters capitalise on ongoing price sensitivity in 2025
Table 121 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 122 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030

Sports Drinks in Belgium

KEY DATA FINDINGS

Sports drinks benefits from warm weather in 2025
Category supported by innovation but challenged by competition
Reduced sugar performance illustrates ongoing health and wellness trend
Stable growth ahead, driven by innovation in low-calorie offerings
Future innovation set to focus on multi-functional hydration
Distribution likely to shift towards impulse-driven channels
Coca-Cola leads, but private label gains ground
Wow Hydrate enjoys dynamic growth in a competitive field
Supermarkets remain the core distribution channel for sports drinks
Discounters continues to benefit from price sensitivity in 2025
Table 133 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 134 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Download table of contents
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Coconut and Other Plant Waters
    • Juice Drinks (up to 24% Juice)
    • Nectars
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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