Soft drinks in 2024: The big picture
The rate of growth in off-trade volume sales of soft drinks slowed significantly in 2024. This was due in large part to the introduction on 1 April 2024, of a tax on sugary carbonated drinks, which led to significant unit price increases.
2024 key trends
Uzbekistan has seen a surge in the diversity of flavours offered in soft drinks, especially carbonates, with pomegranate in particular growing in popularity. With its rich taste and cultural significance, pomegranate appeals to consumers looking for something different from the usual cola and citrus options.
Competitive landscape
Coca-Cola Ichimligi Uzbekiston Ltd OOO and International Beverages Tashkent SP OOO lead soft drinks, accounting for around two-fifths of off-trade volume share between in 2024. They are particularly strong in carbonates, accounting for close to three quarters of off-trade volume sales.
Retailing developments
Small local grocers continue to be the main distribution channel for soft drinks in Uzbekistan, despite the expansion of supermarket chains like Korzinka, particularly in urban areas. Modern trade is growing due to the increased convenience it offers shoppers, especially during extreme weather conditions like winter or hot summer days, when people prefer the comfort of air-conditioned chain stores.
Foodservice vs retail split
The off-trade continues to dominate volume sales of soft drinks in Uzbekistan, but the on-trade is gaining ground, as foodservice demand rebounds in the wake of the lifting of COVID-19 restrictions on movement, which has boosted both domestic and inbound international tourism. This increase in tourism is fuelling demand for new dining experiences among local consumers, leading to more frequent out-of-home dining.
What next for soft drinks?
The rate of growth in off-trade volume sales of soft drinks will accelerate in 2025, as the negative base effect arising from the imposition of the excise tax on sugary drinks in April 2024 dissipates. Nonetheless, growth in off-trade volume sales will be significantly slower in the forecast period than it was in the review period, due in part to market maturation and ongoing unit price rises amid increasing production costs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Uzbekistan?
- To what extent are health considerations impacting consumption of Soft Drinks in Uzbekistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Uzbekistan?
- Which are the leading brands in Soft Drinks in Uzbekistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Uzbekistan?
- How are products distributed in Soft Drinks in Uzbekistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Uzbekistan
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
Bottled Water in Uzbekistan
KEY DATA FINDINGS
Ongoing shift from tap water drives consumers towards still bottled water
Flavoured bottled water emerges as a healthier alternative to carbonates
Local players lead, but innovation is lacking
Concerns over tap-water quality will continue to drive growth
Flavoured and functional bottled water to grow in popularity as healthier alternatives to carbonates
Refrigeration will continue to proliferate in both traditional and modern trade outlets
Carbonates in Uzbekistan
KEY DATA FINDINGS
Sugar tax undermines growth in off-trade volume sales
Post-COVID-19 tourism revival continues to boost on-trade volume sales
Competitively priced local offerings gain off-trade volume share
Possible introduction of sales restrictions could hamper off-trade volume growth
Social media to play a more important role in marketing, particularly for smaller companies
Supermarkets will continue to grow in importance as a distribution channel
Juice in Uzbekistan
KEY DATA FINDINGS
New participants energise off-trade volume sales
Juice drinks still largely perceived as an indulgence
Strong distribution and regular product updates help local brands thrive
Off-trade volume sales will surpass their 2019 peak
Juice drinks will continue to outperform 100% juice and nectars
In-store refrigeration will continue to grow in importance as a sales driver
RTD Tea in Uzbekistan
KEY DATA FINDINGS
Growth in off-trade volume sales slows amid mounting economic headwinds
Deep-rooted tea-drinking culture supports demand for RTD tea
Global brands Lipton Tea and Fuse Tea continue to grow in importance
Young adults seeking alternatives to carbonates will remain key growth drivers
Carbonated RTD tea to remain underdeveloped
Proliferation of refrigeration in retail outlets will continue to support demand growth
Energy Drinks in Uzbekistan
KEY DATA FINDINGS
Introduction of excise tax hammers growth in off-trade volume sales
New flavours and entrants support category growth
Frequent product updates and heavy marketing help Flash Up stay on top
Regulation poses a threat to growth
As competition intensifies, live events and social media will remain key marketing tools
Reduced sugar energy drinks will remain a niche
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!