Soft drinks consumption recovers unevenly as dollarisation, and infrastructure constraints reshape demand
In 2025, Lebanon’s soft drinks industry was characterised by a continued gentle rebound alongside persistent economic fragility and heightened geopolitical risk. Tourism and hospitality performed strongly in summer 2025, lifting on-trade demand, while dollarisation and a largely cash-based economy continued reshaping how prices were set and how consumers evaluated value. Bottled water remains the most essential category as trust in tap water quality is low, reinforced by the legacy of the 2022 cholera outbreak and weak water governance. Health and wellness continues influencing product development and consumer choices, but its impact is uneven and concentrated in Beirut and other major cities, while affordability pressures keep value-tier products and low-cost formats central for many households.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Lebanon?
- To what extent are health considerations impacting consumption of Soft Drinks in Lebanon?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Lebanon?
- Which are the leading brands in Soft Drinks in Lebanon?
- What potential exists for multinational or domestic soft drinks companies to expand in Lebanon?
- How are products distributed in Soft Drinks in Lebanon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Lebanon
Soft drinks consumption recovers unevenly as dollarisation, and infrastructure constraints reshape demand
KEY DATA FINDINGS
Volume growth holds up despite uncertain context
Affordability keeps value-tier products central
Bottled water becomes a necessity as water governance weakens
Health and wellness interest returns, but is uneven by geography and gender
Product development shifts towards reduced sugar and functional positioning
Import pressure, local loyalty and brand mix shifts
Electricity and infrastructure constraints shape refrigeration, distribution and operating costs
Growth to stay mixed as essentials and on-trade seasonality drive volumes
Affordability shapes purchasing as formats shift towards value
Health-led products set to expand, with carbonated bottled water gaining relevance
Nestlé leads while Pepsi-Cola maintains breadth and reach through a wide portfolio
Local brands gain momentum, but structural constraints limit innovation
Foodservice recovers, supporting premium cues and seasonal peaks
Modern retail leads retail distribution as e-commerce expands
Market data
COUNTRY REPORTS DISCLAIMER
Key data findings
2025 developments
Carbonates adapts through lower sugar formats as affordability shapes demand
Industry performance
Volume sales rise as consumption shifts towards lower sugar and smaller packs
Health consciousness grows, lifting reduced-sugar options and premium niches
Occasions sustain demand, especially where alcohol consumption was lower
Import dependence creates operational friction
What’s next?
Carbonates growth set to continue as affordability and local preference shape choices
Health-led switching will accelerate shift away from carbonates
Manufacturing upgrades support quality and competitiveness despite high entry barriers
Competitive landscape
Pepsi-Cola leads through portfolio scale and distribution reach
Local brands gain momentum
Channels
Small local grocers leads carbonates distribution for at-home consumption
E-commerce sees most rapid rise in 2025
Category Data
Key data findings
2025 developments
Juice demand rises as clean-label positioning and convenience gain traction
Industry performance
Volume demand rises in 2025 as affordability and health cues shape purchasing
100% and not from concentrate benefit from clean-label trend
Fresh juice stays culturally central, while packaged options compete on convenience
Demographics and religion underpin baseline demand, with urban niches shaping premiumisation
What’s next?
Steady volume growth projected with convenience trend boosting packaged juice
Health-led demand will rise as fresh competition intensifies
On-trade channel to expand as tourism strengthens seasonal demand
Competitive landscape
LibanJus leads through heritage and portfolio breadth
Tropicana gains ground through SMLC distribution and lighter lines
Channels
Small local grocers anchors retail distribution
E-commerce grows fastest, supported by cash-on-delivery and rechargeable cards
Category Data
Bottled water
Key data findings
2025 developments
Volume sales increase amid persistent safety concerns
Industry performance
Bottled water maintains essential role as water system weaknesses persist
High prices and periodic scarcity push some consumers towards risky substitutes
Still water as firm favourite, while carbonated water drives premium cues and innovation
Packaging shifts towards PET as operating costs squeeze category
What’s next?
Bottled water demand to keep rising as climate and water governance pressures intensify
A clearer split between value purified water and premium mineral options
Convenience channels and sustainability measures will gain importance
Competitive landscape
Nestlé leads through Pure Life and Sohat, bolstered by scale and distribution
Local brands strengthen their role as imported options narrow
Channels
Supermarkets and hypermarkets lead retail distribution
E-commerce rise fastest through bulk convenience
Category Data
Key data findings
2025 developments
Volume sales rise in line with fitness trends, but prices keep demand niche
Industry performance
Sports drinks grows from a small base in 2025 as fitness participation expands
Consumption stays tied to high-intensity exertion, keeping demand narrow
Energy drinks and protein options take more of the functional space
What’s next?
Demand set to grow, but high prices will keep sports drinks niche
Powders and sachets expected to expand quickly as affordability reshapes the format mix
Clean-label innovation and social media will shape brand building, while substitutes will cap reach
Competitive landscape
Gatorade dominates through Pepsi-Cola distribution and science-led positioning
Competition stays narrow, with energy drinks as main functional alternative
Channels
Convenience stores leads sports drinks distribution
Supermarkets, hypermarkets and e-commerce gain relevance for planned purchases
Category Data
Key data findings
2025 developments
Resilient demand broadens beyond core urban consumers
Industry performance
Youth lifestyles drive 2025 growth as demand extends beyond Beirut
Nightlife and mixed-use occasions keep energy drinks highly visible
Marketing links energy drinks to performance, but regulation concerns persist
Reduced sugar energy drinks gains traction as brands broaden healthier variants
What’s next?
Youth demand to keep driving growth, even as awareness rises
Digital-first marketing set to intensify as brands build identity beyond the product
Regulation risk to rise while zero-sugar innovation and tourism boost on-trade sales
Competitive landscape
Red Bull leads through brand equity, variant breadth and event-led marketing
Value brands and zero-sugar pushes increase competition, but scale remains uneven
Channels
Small local grocers drives distribution, supermarkets expands choice and value
E-commerce expands quickly, while on trade reinforces lifestyle positioning
Category Data
Concentrates
Key data findings
2025 developments
Value positioning keeps concentrates relevant in 2025
Industry performance
Category sees low growth in 2025, with demand supported by affordability
Powder concentrates anchored in value use, liquid concentrates draws on traditional cues
Ramadan bolsters demand thanks to jallab’s central role
What’s next?
Retail volume growth anticipated to stays steady, with demand anchored in value options
Clean-label and functionality will gain greater relevance even as sugar concerns weigh on appeal
Digital routes to expand reach, while hospitality recovery lifts beverage occasions
Competitive landscape
Kassatly Chtaura leads liquid concentrates thanks to heritage flavours and brand equity
Darina focuses on fortified mixes and flavour breadth
Channels
Small local grocers leads, while modern grocery continues gaining ground
E-commerce grows fastest as brands expand direct access
Category Data
Rtd tea
Key data findings
2025 developments
RTD stays niche outside affluent urban consumers
Industry performance
RTD tea rise from low base, though visibility keeps sales limited
Limited competition constrains marketing and product development
RTD tea sits alongside hot tea rather than displacing other soft drinks
What’s next?
Growth anticipated to remain modest as spending pressure and hot tea culture limit mainstream uptake
Functional formats as increasingly key to health-led positioning
Tourism, digital marketing and demographics to broaden reach, with Lipton staying ahead
Competitive landscape
Lipton dominates RTD tea with brand recognition, range and shelf presence
Kombucha brands build niche momentum through clean-label cues and local identity
Channels
Supermarkets leads, with convenience formats capturing impulse demand
E-commerce grows fastest, while cafés build familiarity through artisanal iced tea
Category Data
Rtd coffee
Key data findings
2025 developments
2025 sees volume growth, but high prices keep demand concentrated in affluent urban areas
Industry performance
Demand rises for cold coffee convenience
Social coffee culture limits mainstream uptake
Distribution and refrigeration constrain availability
Functional ingredients remain early-stage in RTD formats
What’s next?
Moderate gains anticipated as affordability and culture keep RTD coffee niche
Product innovation will expand premiumisation and wellness positioning
Availability and price to drive outcomes as brands lean into digital-led awareness
Competitive landscape
Landessa leads brands, while Starbucks benefits from high recognition and broad range
Landessa positioned as high-quality, while new challengers and boycotts reshape pressure points
Channels
Supermarkets anchor planned purchases and refrigeration-led range
Convenience formats capture impulse demand as cafés intensify competition
Category Data
Asian speciality drinks
Key data findings
2025 developments
Volume sales rise in 2025 as curiosity for global flavours widens
Industry performance
Exposure expands interest in Asian speciality drinks
Bubble tea leads in 2025
Citrus twists add novelty across formats
What’s next?
A niche consumer base should keep the category growing
Digital promotion widens reach and intensifies competition
Wellness positioning to strengthen interest in ingredient-led options
Competitive landscape
Mogu Mogu leads Asian speciality drinks through texture and availability
Leonard offers direct shelf alternative in nata de coco drinks
Channels
Hypermarkets dominates distribution for imported packaged drinks
Bubble tea cafés drive foodservice sales, with convenience outlets set to support impulse buys
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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