Select Country Report
Soft drinks in 2024: The big picture
Soft drinks in Uruguay has demonstrated significant resilience and adaptability in recent years, withstanding both economic and environmental challenges. The nation has maintained stable economic growth despite facing the ripple effects of Argentina’s economic turmoil, achieving a positive trajectory throughout 2023.
2024 key trends
Soft drinks in Uruguay has experienced transformational changes in the wake of the 2023 drought, with water scarcity reshaping consumer priorities and market dynamics. The crisis rendered tap water in Montevideo, Canelones, and San José unsuitable for consumption, as sodium levels exceeded safe thresholds.
Competitive landscape
Uruguay’s soft drinks sector remains concentrated among leading players that have demonstrated resilience in the face of inflationary pressures and shifting consumer demands. The Coca-Cola Company, distributed by Montevideo Refrescos SA, has continued to diversify its portfolio in response to emerging trends, with the launch of Vitale, a mineral water extension of the Aquarius brand, standing out as a key strategic move.
Retailing developments
The retailing landscape in Uruguay has undergone significant consolidation, with major players like Falter SRL and Ta-Ta expanding their dominance through strategic acquisitions and investments. Ta-Ta, the country’s largest supermarket chain, has continued its aggressive expansion strategy by acquiring smaller retailers and enhancing its operational infrastructure, cementing its leadership position in soft drinks sales.
Foodservice vs retail split
The foodservice channel has demonstrated resilience, recovering to pre-pandemic levels in recent years, with robust growth observed between 2021 and 2022. However, the high costs associated with Uruguay’s strong monetary policy have served as a deterrent for tourists, particularly from Argentina, tempering the pace of growth in foodservice sales in 2024.
What next for soft drinks?
Uruguay’s economic stability and projected growth trajectory provide a favourable backdrop for the soft drinks industry, with health and wellness trends anticipated to play a pivotal role in shaping future product development. The heightened consumer awareness stemming from the COVID-19 pandemic and the recent water crisis has created a fertile ground for innovation in natural and functional beverages.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Uruguay?
- To what extent are health considerations impacting consumption of Soft Drinks in Uruguay?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Uruguay?
- Which are the leading brands in Soft Drinks in Uruguay?
- What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
- How are products distributed in Soft Drinks in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Uruguay
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Bottled Water in Uruguay
KEY DATA FINDINGS
Residual effects of the water crisis and market adjustments
Growth of flavoured bottled water
Recovery by leading bottled water brands
Sustainability of bottled water amidst climate change and health trends
Expansion of home delivery and family pack offerings
Challenges posed by tap water filters
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 34 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
Carbonates in Uruguay
KEY DATA FINDINGS
Residual impact of the water crisis has diminished growth in carbonates
Reduced-sugar variants have excelled due to innovation and discounts
Local players have strengthened their position in affordable carbonates
Climate change and sugar concerns could limit future growth in carbonates
Non-cola flavours may gain momentum through use as mixers
Private label and local brands will likely retain popularity among budget consumers
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 49 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 50 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
Concentrates in Uruguay
KEY DATA FINDINGS
Distrust in tap water and shifts to flavoured water impact concentrates
Liquid concentrates gain traction from a small base
Price competition and market shifts challenge key players
Addressing counterfeit products to boost market recovery
Reformulating powder concentrates for health-conscious consumers
Expanding localised and functional flavour innovations
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 66 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
Juice in Uruguay
KEY DATA FINDINGS
Sluggish juice sales amidst lingering distrust in tap water
Health and wellness trends drive reduced sugar juice variants
The Coca-Cola Company expands with innovative launches
Health-conscious consumption to fuel growth
Vegetable-infused juices expected to gain momentum
Affordability and value-packaged juice drinks to drive sales
Table 81 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 82 Off-trade Sales of Juice by Category: Value 2019-2024
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
RTD Tea in Uruguay
KEY DATA FINDINGS
Moderate growth amidst limited popularity
Premium positioning limits broader appeal
Imported brands dominate RTD tea
Growth driven by premium positioning
Health and wellness trends offer growth potential
Innovation in functional and flavour profiles
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 94 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
Energy Drinks in Uruguay
KEY DATA FINDINGS
Energy drinks’ growth slows amid contraband challenges from Argentina
Monster leads concentrates, driven by competitive pricing and brand appeal
Reduced-sugar energy drinks gain momentum amid health concerns
Expansion driven by new entrants and enhanced distribution
Intensified marketing investments to propel category growth
Emerging trends in low-calorie and plant-based energy drinks
Table 105 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 106 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
Sports Drinks in Uruguay
KEY DATA FINDINGS
Expanding consumption occasions propel sports drink growth
Introduction of SueroX redefines the product area with oral replenishment solutions
Gatorade retains leadership amid rising competition from Powerade
Functionality and climate trends to sustain growth
Oral replenishment innovations set to diversify consumption occasions
Premium pricing may limit accessibility to broader audiences
Table 117 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 118 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
The following categories and subcategories are included:
Soft Drinks
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-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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