Select Country Report
Navigating economic recovery, health trends, and evolving retail dynamics
Following a severe volume decline in 2024 due to an economic downturn and high inflation, soft drinks in Argentina experienced a moderate rebound in 2025, driven by GDP growth, moderating inflation, and aggressive discounting. However, consumers remained highly price-sensitive, boosting demand for private label and B-brands, and favouring returnable and reduced sugar options. Coca-Cola maintained leadership through strategic investment and promotions, while local player Refres Now expanded aggressively. Small grocers lost ground to expanding modern retail and e-commerce, which saw significant growth through online platforms and direct-to-consumer models. The future outlook is positive, with economic recovery, health trends, and functional beverages driving growth, although climate change will impact fruit availability, leading to ingredient reformulations.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Argentina?
- To what extent are health considerations impacting consumption of Soft Drinks in Argentina?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Argentina?
- Which are the leading brands in Soft Drinks in Argentina?
- What potential exists for multinational or domestic soft drinks companies to expand in Argentina?
- How are products distributed in Soft Drinks in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Argentina
Navigating economic recovery, health trends, and evolving retail dynamics
KEY DATA FINDINGS
Partial rebound for soft drinks amidst ongoing challenges
2025 characterised by price-sensitivity and rising health trends
Positive outlook as improving local economy drives consumers’ purchasing decisions
Healthier lifestyles to influence new product development
Climate change to remain an influential factor in availability of ingredients
Coca-Cola Argentina SA retains convincing leadership of soft drinks
Local player pursues aggressive expansion plan
Small local grocers loses ground despite benefiting from close proximity to neighbourhoods
E-commerce continues to make gains with convenience of home delivery
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Argentina
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Argentina
KEY DATA FINDINGS
Navigating inflation: Bottled water in Argentina finds new growth drivers
Bottled water sales show moderate rebound
Strong performance by functional bottled water driven by health trend
Solid future growth for bottled water driven by natural healthy perception
Flavoured bottled water to offer greater competition to carbonates and concentrates
Front labelling laws likely to further support sales of bottled water
IVESS leads with low margins, high sales and home delivery bottled water
Discounter Dia benefits from competitive pricing of its private label range
Supermarkets leads distribution, gaining share from small local grocers
E-commerce supported by online platforms of retailers and brands’ DTC options
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 38 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Argentina
KEY DATA FINDINGS
Inflation-driven growth, affordability, and channel transformation
Carbonates sales partially rebound amidst ongoing price pressures
Affordability remains primary concern, but tonic water continues to benefit from mixology trend
Despite positive outlook for carbonates challenges will remain
Tonic water/mixers/other bitters will continue to outperform overall carbonates
B-brands consolidation will increase competitive dynamics with global players
Coca-Cola Argentina retains convincing leadership of carbonates
Refres Now’s acquisition of Prodea should be warning sign for global players
Leading channel small local grocers is gradually losing share in retail landscape
Further gains for e-commerce due to convenience of home delivery
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 53 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 54 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Argentina
KEY DATA FINDINGS
Navigating economic shifts, value demand, and retail evolution
Ongoing declines for concentrates driven by mature powder format
Liquid concentrates benefits as consumers trade down from other soft drinks
Rebound for concentrates as pricing starts to stabilise
Private label set to strengthen position due to modern retail expansion
Innovation in flavours and with health benefits offers growth opportunities
Mondelez retains lead of fairly fragmented landscape
Cepas Argentinas gains ground via its liquid concentrates portfolio
Small local grocers continues to lose ground to expanding modern channels
Competitive pricing and advertising campaigns support supermarkets
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 71 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Argentina
KEY DATA FINDINGS
From economic dip to health-driven rebound and digital growth
Juice sales rebound as inflation in Argentina starts to ease
100% juice benefits from health and wellness trend
Solid growth for juice driven by healthier and lower sugar options
Potential for extreme weather conditions to further impact juice
Rising sophistication with a focus on specific health benefits likely to attract consumers
Coca-Cola retains leadership of consolidated landscape with Cepita
Gains for Purafrutta driven by expanding distribution
Traditional channel dominates but loses further ground to competitors
Convenience drives surge in sales via e-commerce
Table 84 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 85 Off-trade Sales of Juice by Category: Value 2020-2025
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 90 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Tea in Argentina
KEY DATA FINDINGS
Niche category finds growth in wellness trends and digital channels
RTD tea sales remain limited in Argentina due to lack of a tea culture
Reduced sugar shows promise in line with rising health trends
Positive outlook but RTD tea’s appeal is likely to be restricted to affluent consumers
RTD tea variants with specific health properties may attract new consumers
Kombucha offers potential as new functional drink
Fitoplus regains lead of consolidated competitive landscape
Supermarkets continues to lead distribution with expansive store network
E-commerce continues to make gains with wider product offer
Table 96 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 97 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 98 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 99 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 100 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Argentina
KEY DATA FINDINGS
Post-inflation rebound driven by reduced sugar options and digital reach
Solid rebound for energy drinks driven by demand for functional beverages
Health concerns drive strong growth of reduced sugar energy drinks
Future dynamic growth to be driven by an intense and dynamic marketplace
Flavour innovation will be key factor driving further expansion
Fortification and functionality of other soft drinks may become a major challenge
Coca-Cola retains dominance of energy drinks with Monster
Red Bull regains strong growth momentum
Small local grocers retains lead despite further pressure from modern channels
Convenience and expansion drive strong growth of e-commerce
Table 109 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 110 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 111 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 112 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 113 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 117 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 118 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 119 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Argentina
KEY DATA FINDINGS
Rebound for sports drinks with health focus and evolving retail
Strong rebound for sports drinks driven by active consumers
Targeted hydration solutions focus on functionality
Rising interest in fitness and wellbeing can benefit sports drinks with better for you formulations
Affordability likely to remain a concern over early forecast period
Oral rehydration brands may create new consumption occasions
Gatorade remains dominant brand with a clear flavour innovation strategy
Suerox continues to make gains with target oral rehydration solutions
Small local grocers maintains lead amidst modern channel expansion
E-commerce sales invigorated driven by convenience
Table 121 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 122 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 123 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 124 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 129 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 130 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 131 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!