Soft drinks in 2024: The big picture
Soft drinks is expected to register a healthy increase in retail value terms in 2024, driven by rising prices, with volume growth far more moderate. The Algerian economy has been impacted by surging inflation, leading to lower disposable income levels for consumers, which in turn has impacted purchasing behaviour in the year.
2024 key trends
Demand for soft drinks in 2024 is sustained by competition as local production is expanding and new products are being developed. Also, the health and wellness trend is slowly gaining traction in Algeria and consumers are increasingly looking to avoid sugar and artificial sweeteners, and opting for healthier soft drinks.
Competitive landscape
Domestic players continue to dominate soft drinks in 2024 thanks to the development of the local beverage industry, as well as the protectionist trade policies in Algeria. Imported brands, meanwhile, which have enjoyed a strong reputation amongst consumers for their high-quality products, have been facing serious issues, including prohibitive prices due to the devaluation of the dinar and a lack of availability.
Retailing developments
Small local grocers continue to account for most volume sales of soft drinks in 2024; however, modern grocery retailers, and in particular supermarkets, are gaining share year-on-year. Supermarkets are being built both in urban and rural areas, and in particular in rural areas, there is significant untapped demand.
Foodservice vs retail split
The foodservice sector is steadily improving in Algeria, bolstered by the increase of both foreign and domestic tourism in the country. Post pandemic, there is significant pent up demand for beverages from consumers who are increasingly consuming less at home, and this will continue to drive flourishing foodservice sales.
What next for soft drinks?
The outlook for soft drinks is positive over the forecast period, although constant value growth is expected to continue to be challenged as the economic fallout impacts purchasing power. Soaring inflation and the further devaluation of the local currency will result in rising price sensitivity amongst Algerians and an ongoing shift to more affordable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Algeria?
- To what extent are health considerations impacting consumption of Soft Drinks in Algeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Algeria?
- Which are the leading brands in Soft Drinks in Algeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Algeria?
- How are products distributed in Soft Drinks in Algeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Algeria
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
Bottled Water in Algeria
KEY DATA FINDINGS
Still bottled water dominates due to low-quality tap water
Price sensitivity encourages shift to cheaper options
Competitive landscape remains fragmented in 2024
Lack of access to safe drinking water will continue to fuel growth
Development of the consumer foodservice industry and lifestyle changes drive on-trade growth
Increased water consumption due to rising health consciousness
Carbonates in Algeria
KEY DATA FINDINGS
Consumers paying closer attention to sugar content
New flavours and active marketing drive growth
Coca-Cola continues to lead in 2024 despite losing some ground
Demographic growth supports future sales of carbonates
Foodservice expansion ensures healthy on-trade growth
Rising health and wellness trend will stimulate new product development
Concentrates in Algeria
KEY DATA FINDINGS
Low volume growth as spending power declines in 2024
Liquid concentrates remain niche, with limited growth potential
Affordability and convenience help Promasidor maintain its lead
Affordability will continue to influence demand
Growth hampered by rising maturity and lack of innovation
Expansion of foodservice industry supports on-trade sales
Concentrates Conversions
Juice in Algeria
KEY DATA FINDINGS
Population expansion and rising urbanisation support demand in 2024
Juice drinks continue to dominate
Juice market remains fragmented in 2024
Growth supported by expansion of modern grocery retailers and innovation
Price sensitivity impacts purchasing decisions
Shift from cartons to more cost-effective PET packaging
Energy Drinks in Algeria
KEY DATA FINDINGS
Growth hampered by the economic downturn
Information campaigns required to educate consumers about energy drinks
Soaring inflation benefits local players in 2024
Sales supported by expansion of modern grocery retailers and local production
Foodservice development and demographic trends drive growth
Impact of economic challenges and health concerns
Sports Drinks in Algeria
KEY DATA FINDINGS
Demand hampered by the economic downturn in 2024
Sports drinks remains a niche area due to competition from other sports nutrition products
Ibrahim & Fils Ifri continues to dominate sports drinks
Increasingly healthy lifestyles to support growth
Sales driven by the opening of more gyms
Sports drinks will remain niche with little innovation
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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