Select Country Report
Soft drinks in 2024: The big picture
Cameroon’s inflation rate is expected to remain at approximately 7% by the end of 2024, as reported by the National Institute of Statistics, reflecting the compounded effects of a 15% price adjustment at the pump since 1 February 2024 and subsequent increases in the costs of transportation, foodstuffs, and manufactured goods. Despite these economic pressures, the prices of soft drinks, regulated by the Ministry of Commerce, have largely remained unchanged, as negotiations between the Ministry and the Cameroonian Brewers Association (CAPA) have yet to yield any agreement.
2024 key trends
SABC, Cameroon’s leading brewer, has reversed its reliance on PET packaging, opting to reintroduce returnable glass bottles as part of its corporate responsibility strategy to reduce plastic waste. Historically, SABC utilised glass bottles for its beverages until the market was disrupted by the introduction of 1L PET formats by Source du Pays.
Competitive landscape
The competitive landscape of soft drinks in Cameroon has remained highly dynamic, characterised by significant developments among key players striving to maintain or expand their market share. SABC Cameroon, the market leader, has achieved substantial success.
Retailing developments
Small local grocers continue to account for more than half of volume sales, though supermarkets in particular have gained significant volume share over the review period. The price promotions that supermarkets frequently offer are one factor attracting customers.
Foodservice vs retail split
Retail channels account for over three-quarters of volume sales of soft drinks in Cameroon and the channel continues to grow, partly driven by increased choice, particularly in urban areas, where supermarket chains continue to open outlets. In 2024, retail channels are expected to register healthy volume growth, while foodservice channels are expected to register only muted volume growth, as consumers feel the financial pinch and cut back on eating and drinking in on-trade channels.
What next for soft drinks?
The future of soft drinks in Cameroon is poised to reflect evolving consumer preferences, demographic dynamics, and economic challenges. Growing health consciousness, particularly concerns about sugar intake, is expected to drive demand for healthier alternatives such as bottled water and natural juices, while tempering the growth of carbonates.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Cameroon?
- To what extent are health considerations impacting consumption of Soft Drinks in Cameroon?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Cameroon?
- Which are the leading brands in Soft Drinks in Cameroon?
- What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
- How are products distributed in Soft Drinks in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Cameroon
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Bottled Water in Cameroon
KEY DATA FINDINGS
Heightened price sensitivity fuels intense competition in bottled water
Still natural mineral water retains dominance while carbonated water struggles with limited appeal
Source du Pays continues to dominate
Addressing challenges of rising input costs amidst price wars
Growth potential in bulk bottled water amid declining tap water infrastructure
Still natural mineral water to continue dominance as carbonated and flavoured waters struggle
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 34 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
Carbonates in Cameroon
KEY DATA FINDINGS
High price sensitivity restricts demand for premium carbonates such as fruity cocktails
Surging demand for orange carbonates while cola and energy drinks replace tonics as preferred mixers
Brewers adapt to health trends with new fruity cocktail carbonates to offset challenges
Rising costs and retailer-led price hikes likely to trigger official carbonate price increases
Coca-Cola bottling resumes locally as health and sustainability trends shape market dynamics
Non-Cola carbonates to benefit from fruity cocktail growth while tonics face continued decline
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 49 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 50 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
Concentrates in Cameroon
KEY DATA FINDINGS
The issue of value perception beyond pricing
Concentrates struggle in Cameroon: High prices, health concerns, and preference for alternatives drive decline
Private label brands fill SABC void in liquid concentrates while leveraging strategic promotions
Supermarkets poised to gain dominance over forecast period
Expanding use of liquid concentrates creates opportunities for growth
Health concerns restrict concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 66 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
Juice in Cameroon
KEY DATA FINDINGS
Price sensitivity hits 100% juice category hard as prices rise and cheaper healthier alternatives gain traction
100% juice remains top performer despite price hikes and inflation, while nectars struggle amidst supply issues and major market exits
Artisans embrace sustainable packaging for 100% juice: Recycled glass and PET bottles gain popularity amidst funding constraints
Overcoming juice pricing challenges amid lingering effects of inflation
Rebounding 100% natural juice, growing popularity of affordable pouch drinks, and struggles of reconstituted juice
Rising health trends and growing cocktail culture provide avenues for growth in the juice market
Table 81 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 82 Off-trade Sales of Juice by Category: Value 2019-2024
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
RTD Tea in Cameroon
KEY DATA FINDINGS
Fall in volume sales in 2024
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
Lack of marketing weakens consumer awareness
Further fall in volume sales over forecast period
Channel trends define future sales of RTD tea as a niche and premium product
Need for more innovation and stronger marketing push to boost volume sales
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 94 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
Energy Drinks in Cameroon
KEY DATA FINDINGS
Young male demographic drives strong demand; Source du Pays consolidates leadership
On-trade consumption growth boosts premium brand appeal
Local brands dominate energy drinks in Cameroon due to price sensitivity
Health concerns emerge amidst rising energy drink consumption among youth
Expanding market potential due to young male demographic and untapped female demographic
Affordable energy drinks to thrive amidst price-sensitive consumers
Table 105 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 106 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!