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Positive performance in 2025
Soft drinks is expected to register moderate volume growth, though consumers remain price sensitive, as inflation lingers. There is a shift towards healthier soft drinks, such as bottled water, and also energy drinks, which are perceived as healthy, in spite of high sugar and caffeine content.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Cameroon?
- To what extent are health considerations impacting consumption of Soft Drinks in Cameroon?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Cameroon?
- Which are the leading brands in Soft Drinks in Cameroon?
- What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
- How are products distributed in Soft Drinks in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Cameroon
Positive performance in 2025
KEY DATA FINDINGS
Lingering inflation keeps consumers price sensitive
Health concerns accelerate substitution away from traditional sugar-heavy formats
Healthy outlook, with energy drinks and bottled water driving growth
Multinationals push sustainability up the agenda
Growing focus on functional drinks
Source du Pays holds on to commanding lead
SABC prioritises local sourcing
Small local grocers continue to dominate
Supermarkets register highest value growth
FOODSERVICE VS RETAIL SPLIT
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Cameroon
KEY DATA FINDINGS
Bottled water seen as a necessity
Limited access to tap water continues to support volume sales
Still bottled water registers highest volume growth
Continuing healthy volume growth, due to lack of clean tap water
Utility company Camwater plans to invest in industrial-scale bottled water production
Carbonated and flavoured waters struggle
Source du Pays continues to dominate
Société des Eaux Minérales du Cameroun also a sizeable player
Small local grocers lead, but supermarkets also sizeable
Volume sales low through foodservice
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 34 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Cameroon
KEY DATA FINDINGS
Recovery in volume sales in 2025
Moderate volume increase in 2025
Orange carbonates perform strongly
Moderate growth over forecast period
Sustainability and technology drive innovation
Opportunity for growth in carbonates with a healthier positioning
SABC holds on to commanding lead
SABC registers highest volume growth
Small local grocers continue to dominate
Supermarkets also account for significant volume sales
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 49 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 50 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Cameroon
KEY DATA FINDINGS
Liquid concentrate fares better than powder
Muted performance in 2025
Liquid concentrates registers volume growth
Muted volume growth over forecast period
Expanding use of liquid concentrates creates opportunities for growth
Health concerns restrict concentrates
Private label brands fill SABC void in liquid concentrates while leveraging strategic promotions
Foster Clark still leads powder concentrates
Supermarkets lead in liquid concentrates, while small local grocers lead in powder concentrates
Fall in volume sales through foodservice
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 66 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Cameroon
KEY DATA FINDINGS
Juice drinks (up to 24% juice) continues to account for most volume sales
Price increases dampen volume growth
Juice drinks (up to 24% juice) register highest volume growth
Juice will register moderate volume growth over forecast period
Potential for large-scale production of not from concentrate 100% juice
Players need to address price sensitivity
SOTICAM holds on to tight lead
Ngouchet Group gains most volume share
Supermarkets continue to dominate retail channels
Foodservice also a sizeable channel
Table 81 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 82 Off-trade Sales of Juice by Category: Value 2020-2025
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Tea in Cameroon
KEY DATA FINDINGS
Further decline in 2025
Moderate increase in volume sales in 2025
Volume sales flat over forecast period
Reduced sugar variants could give RTD tea a boost
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
Private label gains most volume share
Supermarkets dominate distribution
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 94 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Cameroon
KEY DATA FINDINGS
Continuing healthy volume growth
Best performing soft drink in 2025
Reduced sugar energy drinks register highest volume growth
Rosy outlook over forecast period
Technology still plays limited role
Rising fitness culture supports volume growth
Source du Pays widens lead through mass-market reach and functional messaging
Promotion also key tool in boosting volume sales for Reaktor
Small local grocers dominate, but supermarkets also sizeable
Volume sales through foodservice also significant
Table 105 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 106 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
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This report originates from Passport, our Soft Drinks research and analysis database.
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