Soft drinks sales rise with a focus on health and convenience
Sales of soft drinks rise in retail volume terms in 2025 fuelled by the demand for convenient, healthy and sustainable products. Players are under pressure to adapt their offerings to evolving trends and regulatory measures, such as Singapore’s Nutri-Grade system. The competitive landscape therefore remains vibrant with players launching innovative new products and marketing campaigns to keep consumers engaged.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Singapore?
- To what extent are health considerations impacting consumption of Soft Drinks in Singapore?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Singapore?
- Which are the leading brands in Soft Drinks in Singapore?
- What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
- How are products distributed in Soft Drinks in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Singapore
Soft drinks sales rise with a focus on health and convenience
KEY DATA FINDINGS
Sales of soft drinks on the rise but players under pressure to adapt to evolving trends
Consumers looking for healthier options
Soft drinks continues to benefit from a strong focus on innovation
Sales set to grow fuelled by evolving consumer preferences and new innovations
Consumers expected to lean towards healthier options
Convenience and sustainability concerns likely to inform packaging choices
Coca-Cola cements its lead with strong portfolio of brands and products
F&N Foods and Pokka Corp continue to invest in innovative and healthier options
Supermarkets retain a key role in the distribution of soft drinks
Retail vs foodservice split
Fountain sales in Singapore
COUNTRY REPORTS DISCLAIMER
Bottled Water in Singapore
KEY DATA FINDINGS
Bottled water sales rising thanks to booming health and wellness trend
Health consciousness and convenience drive sales of bottled water
Younger consumers looking for modern, innovative and sustainable products
Forecast growth reflects evolving consumer preferences and a focus on sustainability
BE WTR redefining bottled water through sustainability, innovation, and luxury
Innovations reflect a growing commitment to environmental stewardship
Competition being driven by innovation and sustainability
BE WTR expected to disrupt the market with its reusable bottles
Supermarkets and hypermarkets remain on top thanks to their broad offering
Convenience stores meet the need for on-the-go hydration while D2C sales show promise
Carbonates in Singapore
KEY DATA FINDINGS
Rising health concerns limit growth opportunities within carbonates
Retail growth reflects expanding health trends, while on-trade sales face challenges
Consumers steer towards healthier options
Similar growth patterns predicted for the forecast period
Coca-Cola Singapore enhances sustainability and innovations
Exotic flavours finding success in carbonates
Coca-Cola finds success by adapting to evolving consumer health trends
Etika Beverages and F&N
Supermarkets lead sales of carbonates but e-commerce is the most dynamic channel
On-trade sales drop but players still find opportunities in the channel
Concentrates in Singapore
KEY DATA FINDINGS
Sales drop as consumers shift towards healthier options
Concentrates in Singapore continue declines due to health trends
Competition from other soft drinks puts pressure on demand
Concentrates declines as health-conscious choices increase
Coffee concentrates offers some growth potential
Brands are adopting sustainable packaging and sourcing
Ribena responds to health-conscious consumer trends
New and existing players continue to invest in the market despite declining sales
Supermarkets dominate with extensive product offerings
Supermarkets investing in physical and digital retail models to push sales
Concentrates Conversions
Juice in Singapore
KEY DATA FINDINGS
Sales shift towards the on-trade channel as consumers look for fresher juice options
Shifting consumer preferences see sales shift towards the on-trade channel in 2025
Demand being fuelled by the search for healthy and convenient refreshment
Retail juice sales expected to continue declining as on-trade sales grow
Innovation focusing on reduced sugar options and health benefits
Sustainability initiatives enhancing brand loyalty and aligning with consumer values
Retail market remains consolidated with five players dominating the field
Fruit Tree and Pokka provide strong competition with evolving product lines
Supermarkets remain key to retail sales of juice
Small local grocers retain an important role while e-commerce shows signs of promise
RTD Coffee in Singapore
KEY DATA FINDINGS
Category maturity limits growth opportunities for RTD coffee
RTD coffee suffers from maturity and evolving consumer preferences
Coffee concentrates and kopi offer stiff competition to RTD coffee
Sales of RTD coffee expected to stagnate but opportunities still exist in the market
MAD Foods targets health-conscious consumers with functional oat milk RTD coffee
Nestlé leverages sustainability and innovation to boost its RTD coffee sales
RTD coffee remains a highly consolidated market
Pokka leads with its focus on new product development and innovation
Supermarkets and convenience stores dominate sales of RTD coffee
Small local grocers appeal to traditional shoppers while vending introduces new opportunities
RTD Tea in Singapore
KEY DATA FINDINGS
Healthier variants fuelling strong growth in RTD tea
Reduced sugar products fuelling robust growth in 2025
Functional RTD tea offerings add value to the market
Digital campaigns set to drive consumer engagement
Yeo's SG60 campaign uniquely integrates culture, heritage, and consumer engagement
Singaporeans increasingly prioritise sustainable packaging
Pokka retains a healthy lead thanks to ongoing marketing and promotional efforts
Heaven & Earth and Authentic Tea House help Coca-Cola reach both ends of the market
RTD tea thriving in the on-trade channel
Retail and foodservice channels target different consumption occasions
Energy Drinks in Singapore
KEY DATA FINDINGS
Players look to reach a wider audience
Rising health concerns push more consumers towards reduced sugar energy drinks
Energy drinks under pressure to evolve as consumers make healthier choices
Overall sales set to stagnate but reduced sugar options still offer growth potential
En-Theories launches in Singapore
Red Bull Energy Sparkling brings a new angle to the energy drinks market
Red Bull dominates through events and targeted promotions
Red Bull uses Singapore Grand Prix to raise its profile
Supermarkets lead sales with a wide offering and regular promotions
Convenience stores playing a key role in the growth of energy drinks
Sports Drinks in Singapore
KEY DATA FINDINGS
Players look to reach a wider audience
Sports drinks demand on the rise as target consumer base expands
Consumers look for reduced sugar and functional options
Sales of sports drinks to be driven by fitness and wellness trends
100 Plus leading innovation with zero-sugar and protein sports drinks
Homegrown brands on the rise
100 Plus looks for broader appeal beyond athletes
Pocari Sweat targets younger consumers
Supermarkets remains the leading distribution channel
Convenience stores and vending tap into the need for on-the-go hydration
Asian Speciality Drinks in Singapore
KEY DATA FINDINGS
Asian speciality drinks lose out to modern and healthier alternatives
Asian specialty drinks continue decline as younger consumers prefer modern options
Consumers shifting to healthier alternatives
Asian specialty drinks set for a further decline
Brands must innovate to meet demand for health-oriented beverages
Convenient, sustainable packaging is essential for attracting urban consumers
NutriWell retains the lead with ongoing investment in new product development
Yeo’s and other players also struggle for growth in an evolving market
Supermarkets reduce their interest in Asian speciality drinks
Specialist supermarkets and small local grocers carving out a niche in the market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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