Select Country Report
Soft drinks landscape becomes increasingly polarised
In 2025, the Slovenian soft drinks industry was shaped by polarised consumer behaviour: while health-conscious consumers drove demand for functional and low-sugar beverages, cost-conscious shoppers increasingly favoured private label options. Premiumisation strengthened niche categories like RTD tea, RTD coffee, sports drinks, and functional bottled water. Supermarkets and hypermarkets remained central to distribution, with e-commerce expanding rapidly, offering convenience, broader product choice, and enhanced visibility for emerging brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Slovenia?
- To what extent are health considerations impacting consumption of Soft Drinks in Slovenia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Slovenia?
- Which are the leading brands in Soft Drinks in Slovenia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovenia?
- How are products distributed in Soft Drinks in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Slovenia
Soft drinks landscape becomes increasingly polarised
KEY DATA FINDINGS
Modest growth for soft drinks
Manufacturers navigate a polarised landscape
Health and wellness claims move into the mainstream
Continued growth, despite demographic constraints
New entrants expected as private label strengthens
E-commerce to drive growth while modern grocery retailers will remain dominant
Radenska retains its leadership
Nestlé Adriatic emerges as most dynamic soft drinks company
Supermarkets and hypermarkets dominate soft drinks distribution
Retail e-commerce leads growth
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Slovenia
KEY DATA FINDINGS
Premiumisation and functional appeal are key growth drivers
Bottled water continues to grow amid health and wellness trends
Functional bottled water leads growth
Bottled water set for accelerated growth, driven by flavoured and functional innovations
Innovation to combine sustainability and smart hydration
Premium and functional bottled water gains traction amid focus on purity and transparency
Radenska doo maintains its lead
Atlantic Droga Kolinska doo benefits from new product launches
Hypermarkets lead bottled water distribution
Retail e-commerce drives growth
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 34 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Slovenia
KEY DATA FINDINGS
Health trends reshape consumption
Modest growth for carbonates as consumers shift to perceiver healthier soft drinks
Reduced-sugar other non-cola carbonates sees fastest growth
Minimal growth expected as consumers shift towards healthier beverages
Carbonates to embrace health-focused innovation and product diversification
Regulatory changes to impact manufacturer strategies
Coca-Cola HBC Slovenija doo leads sales with broad brand portfolio
Jamnica doo drives growth through innovation
Hypermarkets offer one-stop shopping convenience
Retail e-commerce leads growth
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 49 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 50 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Slovenia
KEY DATA FINDINGS
Concentrates face shifting preferences towards healthier variants
Concentrates sees relatively flat performance
Powder variants lead growth
Subdued performance for concentrates
Growing manufacturer focus on powder concentrates
Shift towards healthier options
Atlantic Trade doo leads concentrates, supported by strong brand equity
Vital Mestinje doo drives growth through strong value positioning
Supermarkets leads concentrates distribution
E-commerce reshapes distribution of concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 66 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Slovenia
KEY DATA FINDINGS
Health, innovation and digitalisation shape juice landscape
Juice sales in Slovenia grow steadily amid flavour innovation and launch of new healthier variants
Not-from-concentrate 100% juice leads growth
Juice growth to moderate amid changing consumer preferences
Digitalisation and automation will reshape Slovenia’s juice industry
Legislative changes will impact juice producers
Fructal doo leads juice with strong brand recognition
Private label shows greatest dynamism
Hypermarket leads juice distribution
E-commerce taps into increasingly busy lifestyles
Table 81 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 82 Off-trade Sales of Juice by Category: Value 2020-2025
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Coffee in Slovenia
KEY DATA FINDINGS
RTD coffee thrives on back of busier lifestyles
RTD coffee retains growth momentum, driven by convenience and innovation
Innovation centres around non-dairy and sugar-free variants
RTD coffee will continue to see robust growth
Flavour, sustainability and customisation will be key areas of focus
Health and wellness trend will impact manufacturer strategies
Atlantic Trade doo leads with Rauch Cafemio
Nestlé Adriatic doo drives growth with Nescafé
Convenience stores lead RTD coffee distribution
Retail e-commerce continues to gain strength
Table 93 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 94 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
RTD Tea in Slovenia
KEY DATA FINDINGS
RTD tea benefits from health and wellness trends and innovation
RTD outperforms overall soft drinks market due to health-led demand
Regular and reduced sugar variants benefit from high number of new product launches
RTD tea poised for steady growth
Advanced technologies will drive improvements to product quality, efficiency and sustainability
Anticipated shift towards more sophisticated, healthier offerings
Nika Bev doo retains leadership
Coca-Cola HBC Slovenija doo leads growth, following entry of Nestea
Modern grocery retailers lead sales
E-commerce strengthens its role
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 106 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Slovenia
KEY DATA FINDINGS
Rising health concerns and increasing living costs impact sales
Energy drinks register slowdown in growth
Reduced-sugar energy drinks lead growth amid health-focused consumer trends
Limited growth amid changing lifestyles
Technological innovation will transform energy drinks
Efforts to address youth consumption of energy drinks could impact sales
Roiss Dva doo enjoys success through Red Bull brand
Emerging brands drive diversification
Hypermarkets lead energy drinks distribution
Retail e-commerce boosts access to energy drinks brands
Table 117 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 118 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Slovenia
KEY DATA FINDINGS
Health, innovation, and convenience drive growth of sports drinks
Sports drinks expand amid rising fitness trends
Regular sports drinks dominates sales
Sports drinks set for continued growth, driven by health-conscious consumers
Innovation will continue apace
Shift towards clean-label and sustainable formulations
Nika Bev doo leads sports drinks
Niche brands drive growth
Hypermarkets dominate sports drinks distribution
E-commerce strengthens its role
Table 129 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 130 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
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This report originates from Passport, our Soft Drinks research and analysis database.
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