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Growing focus on health from consumers and government
Soft drinks sales are rising in Mexico despite significant economic challenges and occasionally unfavourable weather conditions. Health and wellness continues to exert a growing influence on demand, reshaping consumption patterns. Consumers are increasingly moving away from high-sugar options and demanding more functional value from their soft drinks. Such moves are being supported by the evolving regulatory and fiscal landscape, with the government targeting areas such as sugary beverages in its public health focused legislation.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Mexico?
- To what extent are health considerations impacting consumption of Soft Drinks in Mexico?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Mexico?
- Which are the leading brands in Soft Drinks in Mexico?
- What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
- How are products distributed in Soft Drinks in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Mexico
Growing focus on health from consumers and government
KEY DATA FINDINGS
Challenging economic conditions and weather
Health and wellness a key influence
Political situation causing economic uncertainty
Health and wellness shaping purchasing patterns
Increasingly strict fiscal and regulatory environment
Coca-Cola builds on carbonates strength with a diversified portfolio
Pharmaceutical player tapping into opportunities in sports drinks
Small local grocers maintains lead despite share loss
Convenience retailers and supermarkets expanding
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Mexico
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Mexico
KEY DATA FINDINGS
Bottled water absorbing health conscious demand
Bottled water benefits from ban on the sale of sugary soft drinks in schools
Flavoured and carbonated bottled water seen as replacements for carbonates
Tightened regulations on sugary soft drinks will accelerate migration to healthier soft drink options
Innovation from other categories may have negative impact on bottled water
Private label is set to increase its share due to the expansion of retailers
Coca-Cola benefits from expanding presence beyond carbonates
Coca-Cola backs brand with strong advertising and promotional activity
Discounters and small local grocers lead
Neighbourhood stores remain important
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 38 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Mexico
KEY DATA FINDINGS
Health trend shaping consumption patterns
Carbonates hit by concern about impact of sugar intake on health
Reduced sugar options see demand boosted by new regulations
Carbonates sales will lose momentum with a continuous growth or reduced sugar options
Single-serve and multi-pack options strategy may capture additional revenue
On-trade sales to see continued growth
Coca-Cola reinforces lead
Coca-Cola benefits from investment in reduced sugar options
Small local grocers dominates sales of carbonates
Forecourt retailers benefiting from demand for single-serve presentations
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 53 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 54 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Mexico
KEY DATA FINDINGS
Budget conscious consumers looking for affordability
Economic uncertainty benefits concentrates as consumers trade down from RTD juices
Opportunities for both liquid and powder formats
Concentrates faces challenges, but powder format set to continue to gain share
Health policies might result in further regulation
Private label may increase its share with the opening of new stores
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Kraft Foods de México leads
Zuko from Tresmontes Lucchetti gains ground through promotional activity
Discounters and small local grocers the key channels
Supermarkets performing well in concentrates
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 71 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Mexico
KEY DATA FINDINGS
Concerns about sugar hit juice sales
Juice sales decrease due to tighten regulations on sugary juices and strong concern about sugar intake
100% juice proves most resilient
Juices to lose ground against more healthy options
Ban on selling regular sugar juices in schools an impediment to growth
New functional juices may help to address negative image
Jugos del Valle leads
Innovation supports Grupo Jumex’s relatively strong performance
Small local grocers leads but faces growing competition
Forecourt retailers avoids decline, while supermarkets offer loyalty programmes and discounts
Table 84 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 85 Off-trade Sales of Juice by Category: Value 2020-2025
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 90 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Coffee in Mexico
KEY DATA FINDINGS
Dynamism amid strong competition from other product areas
Volume sales continue to improve
Competition from rival products
RTD coffee projected to see further growth driven by younger consumers
Seasonality is expected to concentrate RTD coffee sales in peak months
Further regulation on beverages to slow down growth and encourage reformulation
Café Olé pursues strong innovation policy
Wide range of options available across the category
Small local grocers dominates
Increasing sales through convenience retailers and health and beauty specialists
Table 96 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 97 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
RTD Tea in Mexico
KEY DATA FINDINGS
RTD tea appealing to health conscious consumers
RTD tea sales continue to grow driven by more natural and healthier refreshment
Regular still RTD tea growing strongly
RTD tea forecast to see further growth driven by healthier lifestyles
Tightening regulation is expected to impact the category
The expansion of discounters to increase the availability of private label
Coca-Cola Mexico utilises strong distribution network
Coca-Cola Mexico extending Fuze Tea’s reach beyond major cities.
Smal local grocers is the largest distribution channel
Expansion of convenience stores
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 109 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Mexico
KEY DATA FINDINGS
Consumers continue to look for an energy boost
Energy drinks growth fuelled by flavour innovation in intensely competitive environment
Regular energy drinks leads sales and growth
Innovation a key driver for further growth
Tightening regulations on sugary soft drinks, and especially energy drinks, may slow growth
Fortification and functionality of other categories may become a major challenge
Qualamex SA de CV leads with Vive 100 and Amper
Coca-Cola leverages innovation and distribution strength
Small local grocers is the leading distribution channel
Convenience stores gaining in importance
Table 121 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 122 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Mexico
KEY DATA FINDINGS
Consumers looking for more specific health benefits
Functionality supports continued growth for sports drinks
Innovation supporting growth in reduced sugar sports drinks
Sports drinks to benefit from expanding range of use
Increased competition is expected
Private label has potential to increase its market share, led by HEB, Walmart and 7-Eleven
Laboratorios Pisa SA de CV cements its presence as it benefits from strong brand awareness
Leader seeing strong growth
Importance of health and beauty specialists supported by oral rehydration solutions
Rising sales in convenience stores
Table 133 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 134 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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