Select Country Report
Soft drinks in 2024: The big picture
In 2024, non-alcoholic drinks in Bolivia has experienced price increases, particularly in imported products, which are more significantly impacted by the country's economic situation. This includes the ongoing shortage of dollars and rising financial costs associated with bank transfers for payments to overseas suppliers of raw materials and finished products.
2024 key trends
Consumption has risen significantly across various categories, with major global players driving product innovation. The Coca-Cola Company has introduced flavour variations under its Coca-Cola Creations umbrella, alongside a strong promotional push.
Competitive landscape
The Coca-Cola Company remains the dominant player in soft drinks in Bolivia, with Embol SA, its local bottler and distributor, continuing to drive growth through continuous product innovation and a robust distribution network. The launch of Coca-Cola Creations, alongside limited-edition flavours such as Fanta Beetlejuice, has further cemented the company's position in the market.
Retailing developments
Embol SA has continued to boost sales through an omnichannel strategy that integrates digital and physical retail. The company is utilising platforms like Facebook and Instagram to direct consumers to its e-commerce portal, MiCoca-Cola.
Foodservice vs retail split
The foodservice industry has seen growth in 2024, driven by an increase in out-of-home consumption. The expansion of food courts and food trucks in Bolivia's major cities has contributed to this trend, while new shopping centres with integrated food courts have also stimulated demand for soft drinks.
What next for soft drinks?
In 2024, the sharp price increases for imported juice products have further strengthened the position of local brands, which have smaller price hikes due to advantages in production costs. This shift is expected to lead to increased local production and a decline in imported products, with several brands potentially exiting the market due to unsustainable profit margins.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Bolivia?
- To what extent are health considerations impacting consumption of Soft Drinks in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Bolivia?
- Which are the leading brands in Soft Drinks in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in Soft Drinks in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Bolivia
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Bottled Water in Bolivia
KEY DATA FINDINGS
The influence of climate change and health trends on bottled water growth
Portfolio innovation and targeted marketing by Embol SA
Expansion of low-cost brands and innovations in bottled water formats
Omnichannel strategies and functional water innovations
Growth of private label offerings and retailer influence
Challenges and opportunities in premium bottled water
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 34 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
Carbonates in Bolivia
KEY DATA FINDINGS
Rising prices and evolving consumption patterns
Embotelladoras Bolivianas Unidas SA’s leadership and strategic innovations
Bebidas Bolivianas SA's expanding sales and vibrant brand presence
Emergence of small format products in retail
Expansion of locally produced mixers
The rising popularity of returnable packaging
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 49 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 50 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
Concentrates in Bolivia
KEY DATA FINDINGS
Decline in volume and changing consumer perception
Local production as a competitive advantage
Industrias Venado’s leadership and sales strategies
Challenges for imported products amid rising financial costs
Shifting consumer focus towards health and wellness
Impact of rising costs on innovation and product prioritisation
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 66 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
Juice in Bolivia
KEY DATA FINDINGS
Rising juice prices and changing consumption patterns
Coca-Cola’s product innovation and e-commerce expansion
Pil Andina SA’s distribution strength and strategic partnerships
The growth of family-size juice formats
Affordable alternatives with aloe vera-based beverages
Impact of rising prices on imported juice categories
Table 81 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 82 Off-trade Sales of Juice by Category: Value 2019-2024
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 87 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
RTD Tea in Bolivia
KEY DATA FINDINGS
Economic influences on RTD tea sales and pricing
The rise of artisanal functional RTD beverages
Bubble tea sensations: Creating consumer experiences
Targeted innovation: RTD tea for specific consumer niches
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 94 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
Energy Drinks in Bolivia
KEY DATA FINDINGS
Growing demand across diverse consumer activities
Market leadership and challenges for Embotelladoras Bolivianas Unidas
Red Bull’s premium positioning and market dynamics
Brand boosting through multichannel marketing by Ciclón
Revitalising energy drinks with targeted strategies
Reshaping the product area through government policies and local innovation
Table 105 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 106 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
Sports Drinks in Bolivia
KEY DATA FINDINGS
Innovative growth strategies supporting category expansion
Leadership through omnichannel distribution and flavour innovations
Packaging innovations expand market reach
Targeting varied consumer groups with differentiated offerings
Expanding usage beyond traditional sports settings
Global brands to drive category innovation and awareness
Table 117 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 118 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
The following categories and subcategories are included:
Soft Drinks
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-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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