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Affordability remains key driver of growth
Demand for soft drinks in Bolivia is supported by warm climate conditions, which facilitate year-round consumption. Affordability remains a key driver, while improvements in retail infrastructure, increasingly active lifestyles, and growing health consciousness are encouraging further innovation. These trends tend to favour domestic producers, who can offer competitively priced products and adapt more quickly to local preferences, compared to international players. Moving forward, diversification is likely to accelerate as brands combine traditional flavours with wellness benefits, offering vitamin-enriched, functional, and low-sugar options.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Bolivia?
- To what extent are health considerations impacting consumption of Soft Drinks in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Bolivia?
- Which are the leading brands in Soft Drinks in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in Soft Drinks in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Bolivia
Affordability remains key driver of growth
KEY DATA FINDINGS
Climatic factors underpin steady consumption amid growing diversification
Affordability remains key consideration
Health-focused offerings gain traction
Shifting consumer lifestyles and infrastructure investments will support future growth
Health and wellness trend to drive innovation
Growing focus on local production
EMBOL maintains leadership through extensive reach, innovation and digital investment
DICOM Distribuidores del Oriente benefits from growing success of Aloe Vera Tai, while PepsiCo expands sales through innovation and widening distribution
Small local grocers dominates sales
E-commerce sees rapid expansion from low base
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Bolivia
KEY DATA FINDINGS
Need for reliable hydration drives importance of bottled water
Bottled water continues to play essential role, even amid economic pressures
Still purified bottled water sees rapid growth
Local bottlers will drive future growth
Digitalisation will transform distribution models
Health and wellness will shape next phase of growth
EMBOL leads sales through continued success of Vital brand and growing influence of Aquarius
Small emerging players drive growth
Traditional retail continues to drive expansion
E-commerce gains traction
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 34 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Bolivia
KEY DATA FINDINGS
Carbonates is impacted by heatwaves, digitisation and sugar supply pressures.
Carbonates sees continued growth, boosted by availability of affordable formats
Lemonade/lime leads growth
Sustained growth through climate impact, heritage and affordable choices
Digitalisation will drive retailer and consumer engagement
Sugar supply issues will impact carbonates
EMBOL retains its lead, ahead of CBN
Small local players gain traction
Small local grocers remains key channel
Hypermarkets lead growth with broadest product selections
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 49 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 50 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Bolivia
KEY DATA FINDINGS
Concentrates struggles to maintain relevance amid rise of RTD options
Concentrates faces growing competition from more convenient alternatives
Powder concentrates dominates sales
Players will seek to balance affordability with premium innovation
E-commerce and direct selling will redefine concentrates distribution
Emerging health and labelling trends could facilitate shift towards cleaner formulations
Industrias Venado dominates sales
Smaller brands drive growth with premium, health-focused innovations
Traditional trade remains integrated in daily routines
Direct selling shows greatest resilience
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 66 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Bolivia
KEY DATA FINDINGS
Packaging strategies and local flavours sustain demand
Multi-tiered packaging strategy ensures continued relevance of juice drinks
Nectars leads growth through innovation and affordability
Wide availability of affordable formats will ensure juice remains resilient
Local fruits will redefine juice landscape
Health-conscious consumers will drive sales of wellness-positioned products
Delizia leads sales via flexible packaging strategy
Industrias Venado drives growth through focus on affordability
Small local grocers retains broad reach
Supermarkets and hypermarkets lead growth
Table 81 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 82 Off-trade Sales of Juice by Category: Value 2020-2025
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Tea in Bolivia
KEY DATA FINDINGS
RTD tea struggles to maintain relevance amid economic pressures and supply challenged
RTD tea contracts as consumers prioritise basic necessities
Regular still varieties dominate sales
RTD tea expected to stabilise as loyal consumers and lighter formulations support demand
Pil Andina’s extensive distribution network will anchor sales
Health and wellness positioning will help RTD tea to sustain its relevance
Pil Andina holds onto its lead
Smaller competitors struggle to gain traction
Pil Andina ensures small local grocers remains at heart of RTD distribution
Supermarkets and hypermarkets gain traction with widest selections
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 94 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Bolivia
KEY DATA FINDINGS
Energy drinks expand daily relevance through local Innovation and multifunctional benefits
Local innovation and stable prices fuel growth
Reduced sugar energy drinks have growing, niche presence while regular formulations dominate sales
Local offerings will power consumption
EMBOL to drive future growth through digitalisation strategy
Players to pursue health-focused innovation
Industrias Bongo Bongo’s Black brand leads sales
Emerging players drive growth
Small local grocers lead sales, despite competition from modern retailers
Small local grocers drive growth with promotions and affordable formats
Table 105 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 106 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Bolivia
KEY DATA FINDINGS
Sports drinks gain traction through affordability and flavour innovation
Sports drinks continues to expand through stable pricing and functional positioning
Regular sports drinks remains key growth driver
Local players to drive steady growth as imports decline
EMBOL to drive growth through investment in e-commerce
Sports drinks will become more mainstream and hydration-focused
EMBOL’s Powerade anchors sales
Suerox sets new precedent for multifunctional hydration products
Small local grocers continue to serve everyday household needs
Traditional stores are key entry points for new innovations, while e-commerce and direct selling expand access
Table 117 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 118 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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