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Bottled water most popular, but RTD tea makes most gains
Bottled water continues to account for most volume sales, with sales being driven by concerns over tap water, particularly in rural areas. Carbonates are also popular, with reduced sugar variants making gains. However, RTD tea makes the most gains, as it is perceived as healthier. Consumers are increasingly health conscious and look for functional benefits, as well as lower sugar content. The outlook is positive over the forecast period, supported by a growing economy, but there are headwinds.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Cambodia?
- To what extent are health considerations impacting consumption of Soft Drinks in Cambodia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Cambodia?
- Which are the leading brands in Soft Drinks in Cambodia?
- What potential exists for multinational or domestic soft drinks companies to expand in Cambodia?
- How are products distributed in Soft Drinks in Cambodia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Cambodia
Bottled water most popular, but RTD tea makes most gains
KEY DATA FINDINGS
Positive picture overall
Consumer boycott on Thai goods has limited effect as yet
Health and wellness claims enter the mainstream
Positive volume growth over forecast period
Local brands look to capitalise on increasing nationalistic sentiment
Opportunities to add value
Cambrew maintains lead
Value brands makes gains
Small local grocers dominate, though lose volume share
Modern grocery retailers making gains
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Carbonates remain popular
Industry Performance
Positive volume growth in 2025
Lower sugar offerings gaining popularity
What’s Next?
Similar dynamics over forecast period
Technology increasingly plays a role
Increasing focus on a healthier positioning
Competitive Landscape
Two global players dominate
Local brand Ize Cola continues to make gains
Channels
Small local grocers dominate, though lose volume share
Foodservice also a sizeable channel
Category Data
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 33 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 34 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sluggish performance in 2025
Industry Performance
Limited volume growth, as unpackaged juice remains popular
Varying packaged options available
What’s Next?
Muted volume growth over forecast period
Technology has increasing role
Focus on a healthier positioning
Competitive Landscape
Regional players dominate
Tipco makes gains in 2025
Channels
Small local grocers dominate, though lose volume share
Foodservice accounts for most volume sales
Category Data
Table 45 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 46 Off-trade Sales of Juice by Category: Value 2020-2025
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 51 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Concerns over tap water drive growth
Industry Performance
Continuing positive volume growth in 2025
Purified bottled water dominates, though other offerings are becoming more popular
What’s Next
Continuing positive volume growth over forecast period
Technology plays bigger role
Health and wellness, as well as sustainability have increasing influence
Competitive Landscape
Vital continues to have commanding lead
Provida and Kulen two emerging local brands
Channels
Small local grocers dominate, though lose volume share
Foodservice also a sizeable channel
Category Data
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 58 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Volume sales still relatively low
Industry Performance
Healthy volume growth in 2025
Widening consumer base
What’s Next?
Lower volume growth over forecast period
Technology plays increasing role
Continuing focus on added benefits
Competitive Landscape
Japanese brand Pocari Sweat holds on to top spot
Local brand V-Active making gains
Channels
Small local grocers dominate, though lose volume share
Foodservice also a sizeable channel
Category Data
Table 69 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 70 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Volume sales continue to be high
Industry Performance
Energy drinks continue to be popular
Effective marketing key driver of sales
What’s Next?
Bright outlook over forecast period
Possible stricter regulations over forecast period
Health and wellness trends pose challenges
Competitive Landscape
International brands lead
Local brands making gains
Channels
Small local grocers dominate, though lose volume share
Foodservice also a sizeable channel
Category Data
Table 81 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
2025 Developments
Little thirst for concentrates
Industry Performance
Volume sales continue to be negligible
What’s Next?
No improvement over forecast period
Promotion needed to drive volume sales
Competitive Landscape
Little change in competitive landscape
Channels
Supermarkets main distribution channel
Key Data Findings
2025 Developments
RTD tea benefits from healthy positioning
Industry Performance
Healthy volume growth in 2025
Bubble tea poses a degree of competition
What’s Next?
Positive growth, though possible shake-up
Flavour innovation key driver of sales
Health and wellness trends continue to drive volume growth
Competive Landscape
Two Thai companies continue to dominate, though future growth uncertain
Channels
Small local grocers dominate, though lose volume share
Some volume sales through foodservice
Category Data
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 94 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
RTD coffee failing to gain traction
Industry Performance
Volume sales negligible
High prices further dampens volume sales
What’s Next?
Muted volume growth over forecast period
Innovation push could give RTD coffee a boost
Distrust of overly processed offerings further dampens volume sales
Competitive Landscape
Nestlé’s Nescafé dominates
Other brands emerging
Channels
Small local grocers dominate, due to their ubiquity
Category Data
Table 105 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 106 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
2025 Developments
Asian speciality drinks benefit from their healthier positioning
Industry Performance
Still niche, but growing in popularity
Bird’s nest making most gains
What’s Next?
Further volume growth over forecast period
Focused marketing needed to boost volume sales
Technology plays role in driving growth
Competitive Landscape
Numerous emerging brands compete for foothold
Channels
Small local grocers and supermarkets key channels
The following categories and subcategories are included:
Soft Drinks
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-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
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This report originates from Passport, our Soft Drinks research and analysis database.
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