Soft drinks in 2024: The big picture
In 2024, the off- and on-trade demand for soft drinks in Slovakia benefited from warm and dry weather during spring and summer. In off-trade terms, soft drinks registered its highest volume growth rate of the review period.
2024 key trends
Health and wellness attributes, naturally sweetened drinks and premium products remained sought after as consumers understood the potential health and wellbeing or indulgence benefits. However, thrifty consumer spending in a still tough economic climate limited the growth potential for such products in 2024.
Competitive landscape
Price promotions and discounts were in high demand in 2024, causing fierce price competition in soft drinks. In this light, private label performed well as consumers searched the best value for money purchases in soft drinks.
Retailing developments
The shopping habits of consumers of soft drinks did not change markedly in 2024. Most consumers favoured physical grocery retailers, which were able to offer the best prices, often through promotions and discounting.
Foodservice vs retail split
Foodservice continued to outperform retail in volume growth terms in soft drinks in Slovakia in 2024. The on-trade performance was supported by ongoing stabilisation in foodservice-retail demand in the post-Coronavirus (COVID-19) period.
What next for soft drinks?
In 2025, the industry is set to be hit hard, especially in terms of off- and on-trade volume sales, by the introduction of a sugar tax on soft drinks sweetened by sugar or alternative sweeteners. Products sweetened with honey or stevia are not exempt from this legislation, although 100% juice, alcoholic drinks, including non-alcoholic beer, as well as dairy products and dietary supplements, fall outside the new sugar law.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Slovakia?
- To what extent are health considerations impacting consumption of Soft Drinks in Slovakia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Slovakia?
- Which are the leading brands in Soft Drinks in Slovakia?
- What potential exists for multinational or domestic soft drinks companies to expand in Slovakia?
- How are products distributed in Soft Drinks in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Slovakia
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Slovakia
DISCLAIMER
Bottled Water in Slovakia
KEY DATA FINDINGS
More stable pricing and warm weather revive interest in bottled water
Marketing initiatives tap into health and fitness trends to push functional bottled water
Good on-trade volume growth but a shift to tap water jars slows recovery
Focus on health and premiumisation to drive developments in bottled water
Still and carbonated bottled waters to gain from sugar tax implementation
Foodservice is set to continue to recover in an improving economic climate
Carbonates in Slovakia
KEY DATA FINDINGS
Warm weather and reduced sugar carbonates help to push a return to off-trade volume growth
Pricing and marketing support private label progress
Non-alcoholic beer represents a threat to carbonates
New sugar tax is set to cause a slump in off- and on-trade volume sales in 2025
Kofola invests in alternative streams as carbonates faces strong challenges
Healthier options and lower environmental impact to help shape developments
Concentrates in Slovakia
KEY DATA FINDINGS
Warm weather stimulates consumption in 2024
Private label finds the going tougher in liquid concentrates
Functional options boost the appeal of powder concentrates
Sugar tax to hit concentrates consumption hard
Home-made trend to accelerate in the wake of the sugar tax
Quality and health to remain watchwords
Concentrates Conversions
Juice in Slovakia
KEY DATA FINDINGS
Price hikes see a shift from 100% juice to nectars and Juice drinks (up to 24% juice)
Freshly squeezed juice enjoys popularity
Packaging gains weight in juice
Sugar tax to sway consumers from juice drinks (up to 24% juice) to 100% juice
Cold-pressed juice to see rising investment
Private label retailers need to develop quality and sustainability aspects
RTD Coffee in Slovakia
KEY DATA FINDINGS
Consumers wait for promotions and discounts to offset the impact of price increases
Strong internal and external competition to RTD coffee
Private label retailers emphasise price advantage to grow off-trade volume and value shares in RTD coffee
Strong sugar tax imprint on RTD coffee
RTD coffee’s significance to remain weak in the on-trade channel
Sustainability to grow as a purchasing decision factor
RTD Tea in Slovakia
KEY DATA FINDINGS
Warm weather and price deals foster a return to off-trade volume growth
Non-alcoholic beer encroaches on RTD tea’s space
Push-pull factors for carbonated RTD tea and kombucha
On-trade volume sales to accelerate as foodservice and the economy recover
The sugar tax opens up threats to RTD tea
Players to heed sustainability calls of local consumers
Energy Drinks in Slovakia
KEY DATA FINDINGS
Warm spring and summer and price promotions and discounts underpin off-trade volume growth
Energy drinks remains dynamic but the competition grows
Marketing and promotions drive purchases of energy drinks
Sugar tax to hit energy drinks consumption
Recovering economic and foodservice situations to boost on-trade volume growth
Energy drinks faces stronger competition
Sports Drinks in Slovakia
KEY DATA FINDINGS
Price promotions and discounts help retail volume sales recover
Strong competition continues to limit the growth potential of sports drinks
Sports drinks leverages health and fitness trends
Innovation is key to winning over consumers
Marketing and advertising to update the image of sports drinks
New sugar tax to dampen the demand for sports drinks
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Soft Drinks research and analysis database.
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