Soft Drinks in Australia

November 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Australia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Australia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Australia?
  • Which are the leading brands in Soft Drinks in Australia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Australia?
  • How are products distributed in Soft Drinks in Australia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Australia

Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Australia

KEY DATA FINDINGS

Robust off-trade volume recovery with slower price-driven value
Indulgence fuels demand for flavoured bottled water
Functional bottled water continues growth momentum with clean label focus
Future strong growth predicted for bottled water
Sustainability set to take centre stage
E-commerce and convenience retailers poised for solid growth
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 38 Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

Carbonates in Australia

KEY DATA FINDINGS

Easing of inflation supports volumes while consumers favour mini packs
Low and no sugar varieties remain critical for category’s growth
Brands of non-cola carbonates incorporate health benefits
Solid off-trade volume growth, with local brands set to gain share
Competition intensifies with better-for-you drinks
Eco-conscious initiatives essential for long-term success
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
Table 53 Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 54 Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

Concentrates in Australia

KEY DATA FINDINGS

Ongoing DIY beverage trend fuels demand for concentrates
Australia's health-conscious beverage boom fuels innovation in concentrates
Brewing convenience and customisation drive growth in coffee concentrates
Concentrates must navigate at-home boom and on-the-go pressures
Wellness and sustainability to propel growth of concentrates
E-commerce and social media will remain essential to drive consumer engagement
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 71 Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

Juice in Australia

KEY DATA FINDINGS

Juice in Australia faces ongoing stagnation
Coconut water innovation slows due to maturity and competition intensifies
Wellness and indulgence fuel demand for premium juice
Brands encouraged to increasingly explore innovative consumption occasions
Sustainability becomes a growing imperative for juice players
Premium juice and functional innovations set to inject momentum into category
Table 84 Off-trade Sales of Juice by Category: Volume 2019-2024
Table 85 Off-trade Sales of Juice by Category: Value 2019-2024
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
Table 90 NBO Company Shares of Off-trade Juice: % Value 2020-2024
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

RTD Coffee in Australia

KEY DATA FINDINGS

Call for convenience drives strong demand in RTD coffee
Rising interest in flavourful iced latte options
Emerging local players venture into RTD coffee with premium offerings
Consistent demand for on-the-go options offers promising growth potential
Leveraging premium quality and convenience to overcome rising competition
Plant-based RTD coffee is poised for growth
Table 96 Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 97 Off-trade Sales of RTD Coffee: Value 2019-2024
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

RTD Tea in Australia

KEY DATA FINDINGS

Carbonated RTD tea demand surges while kombucha slows
Health trends reshape still RTD tea in Australia
E-commerce has emerged as a critical growth avenue for still RTD tea
Carbonated RTD tea offers considerable growth potential
Downward pressure from sparkling flavoured bottled water
Multichannel strategy will boost RTD tea availability and align with consumer lifestyles for lasting demand
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 109 Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

Energy Drinks in Australia

KEY DATA FINDINGS

Consistent strong off-trade volume growth for energy drinks
Frucor Suntory retains leadership, supported by exclusive deal to bring US cult favourite Celsius to Australian market
Regulations focused on potentially harmful energy drinks push players towards clean labels and natural reformulation
Dynamic innovation will continue to fuel growth of energy drinks
Convenience and accessibility to support future purchases of energy drinks
Lines between supplementation and energy drinks set to blur
Table 121 Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 122 Off-trade Sales of Energy Drinks: Value 2019-2024
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

Sports Drinks in Australia

KEY DATA FINDINGS

Further segmentation within sports drinks
Health and wellness drive category expansion with fragmented competition
Coca-Cola maintains leading position through greater investment
Projected strong growth with a focus on packaging and format
Health claims set to be the centre of competition
Strategic channel partnerships set to propel growth
Table 133 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 134 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

Asian Speciality Drinks in Australia

KEY DATA FINDINGS

Niche but growing interest in Asian speciality drinks
Umall collaborates with Everyday Marketplace from Woolworths
Harnessing Australia's demographic shifts for Asian speciality drinks
The rise of Asian speciality drinks in Australia's wellness revolution
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029
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The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Coconut and Other Plant Waters
    • Juice Drinks (up to 24% Juice)
    • Nectars
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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