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Consumers looking for products with a healthier profile
Soft drinks sales continue to rise in Australia despite persistently cautious consumer behaviour. The health and wellness trend remains a major influence on consumption patterns and manufacturers’ innovation strategies, boosting demand for reduced sugar variants and boosting interest in products offering functional benefits or natural ingredients. Convenience is also a key factor, with busy modern consumers looking for products with profiles and packaging that fit seamlessly into on-the-go lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Australia?
- To what extent are health considerations impacting consumption of Soft Drinks in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Australia?
- Which are the leading brands in Soft Drinks in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Soft Drinks in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Australia
Consumers looking for products with a healthier profile
KEY DATA FINDINGS
Persistent economic challenges
Functional beverages and health need states drive premium growth
Working to add value
Recovery in consumer spending to support growth
Health and wellness to be a key influence on innovation
Ongoing expansion of e-commerce
Coca-Cola Europacific Partners remains the largest player
St Ali seeing strong growth
Supermarkets plays key role in the shopping habits of Australian consumers
Major retailers and niche brands contribute to e-commerce growth
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Australia
KEY DATA FINDINGS
Bottled water benefiting from health and wellness trend
Bottled water remains an essential component of daily hydration
Strong performance from products with functional benefits
Steady growth forecast for bottled water as category reinforces importance as the go-to hydration beverage
Environmental sustainability key in building goodwill amongst consumers and setting industry standards
Bottled water perfectly poised to be beneficiary of growing demand for functional beverages
Mount Franklin benefits from extensive distribution and sustainability credentials
Private label leveraging value-driven strategies to find success in the market
Supermarkets remains main channel
Retailers start tapping into e-commerce for staple products
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 38 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Australia
KEY DATA FINDINGS
Innovation in products and packaging supporting growth
Carbonates experiences upsurge in sales amidst growing consumer confidence
Fanta’s innovation supports expansion of reduced sugar carbonates
Modest growth forecast on back of availability, innovation and evolving competitor strategies
Sustainability policies and CSR expected to remain in focus for brands in Australia
Reduced sugar carbonates to drive success of health and wellness investments from companies
Coca-Cola continues to lead carbonates category through innovation and refreshing marketing
Revitalisation of the Solo brand
Supermarkets remains dominant
Signs of evolution in off-trade distribution driven by growth in e-commerce
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 53 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 54 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Australia
KEY DATA FINDINGS
Concentrates struggling to meet evolving consumer expectations of soft drinks
Concentrates sees volume decline
Powder concentrates registers a positive performance
Concentrates needs to adapt to changing demand trends
Coffee and other café-style concentrates winning over consumers by replicating the café experience at home
Sustainability to be a key driver of innovation for companies over the forecast period
Leading brand expands reduced sugar offer
Nestlé targeting interest in café-style coffee experiences
Supermarkets remains dominant
Supermarkets leverages its inherent advantages to capture the majority of concentrates sales in Australia
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 71 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Australia
KEY DATA FINDINGS
Health trends and consumer price consciousness affecting demand
Juice facing challenges as consumer preferences continue to evolve
Coconut and other plant waters grows strongly
Changing consumer expectations and consumption patterns posing a challenge for the juice category
Inherent health benefits of fruit juice can be aligned with overarching consumer health and wellness trends
Coconut water poised to maintain strong growth as it continues to enter the mainstream beverages space
Brands consolidating market position amidst high maturity of the juice category
Nudie outperforming rivals
Supermarkets dominates sales of juice
E-commerce experiencing rapid growth as consumers conduct grocery shopping online
Table 84 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 85 Off-trade Sales of Juice by Category: Value 2020-2025
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 90 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Coffee in Australia
KEY DATA FINDINGS
RTD coffee providing flexible caffeine consumption
Younger demographics play key role in growth
RTD coffee maintaining strong growth driven by new brands and products entering the market
Consumer demand for flexible beverage choice to support growth of RTD coffee
RTD coffee to face challenge from multitude of rival coffee beverage options
Sustainability to remain in focus in terms of ethical sourcing and environmentally friendly packaging
Boss stays out in front despite new entrants looking to shake up competitive landscape
First Press Coffee extends offer
Supermarkets one of the key channels for growth of RTD coffee
Important channel for the promotion of new products
Table 96 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 97 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
RTD Tea in Australia
KEY DATA FINDINGS
Health and interest in Asian cuisines support growth
Product innovation helping in RTD tea to reach a wider Australian consumer base
Strong rise in demand for reduced sugar options
Steady growth forecast for category with potential for further market penetration
Carbonated RTD category reaching maturity with strong competition between brands
Wider exposure through channel expansion to help promote visibility of RTD tea
Remedy Drinks becomes a rounded functional drinks provider
Kombucha still a key product for Remedy Drinks
Supermarkets leads
Umall expansion contributing to e-commerce growth
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 109 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Australia
KEY DATA FINDINGS
Health-focused innovation driving growth
Energy drinks experiencing significant consumer demand
Growing interest in reduced sugar options
Steady growth forecast for energy drinks as consumers demand more functional benefits
Impulse nature of energy drinks to influence performance through convenience channels
Prioritising consumer health and wellness goals key for sustained success in the market
Incumbent brands leveraging brand awareness and product innovation to maintain market lead
Red Bull extends consumer reach through range of packaging options
Convenience channels driving impulse purchases
E-commerce gaining traction amongst value-conscious shoppers
Table 121 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 122 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Australia
KEY DATA FINDINGS
Increasing demand for hydration with rising participation in sport and exercise
Sports drinks experience steady growth driven by consumer lifestyles
Strong growth for reduced sugar isotonic sports drinks
Sports drinks forecast to maintain growth as consumers demand functional beverages
Sustainability to influence consumer purchasing decisions over the forecast period
Product innovation to be reliant on providing consumers with functional benefits
Leader investing in local production capabilities
Gatorade focuses on flavour innovation, convenience channels and refining price-pack architecture
Supermarkets remains the key distribution channel
Revival of convenience retailing
Table 133 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 134 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
Asian Speciality Drinks in Australia
KEY DATA FINDINGS
Asian speciality drinks benefits from interest in Asian cuisine and health trend
Asian speciality drinks experiencing surge in growth as consumer awareness broadens
Expansion of Asian population and popularity of Asian cuisine
Younger Australians present significant opportunity for Asian speciality drinks
Functional benefits of Asian speciality drinks to keep category relevant in highly competitive drinks landscape
Key role for education
Calpis leads highly fragmented category
Smaller brands growing quickly
Asian grocers leading distribution
Supermarkets playing catch-up
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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