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Moderate growth of soft drinks in 2025 as demand is dampened by a high level of poverty
Retail volume sales of soft drinks rose in 2025, with the soft drinks market showing a positive, albeit moderate, performance. While the Salvadoran economy was showing stability with controlled inflation levels, it continues to face the challenge of reducing poverty indicators. Reports from the Central Reserve Bank of El Salvador (BCR) in the Multiple Purpose Household Survey (EHPM) indicated that the percentage of people living in some form of poverty was estimated to be close to one-third of the population, while those living in extreme poverty increased by 3.6% compared to the previous year. This context means that, while a large portion of the population regularly consumes soft drinks, with a marked preference for carbonates and bottled water, which represent more than two-thirds of total retail value sales, many consumers remain highly price-sensitive. Climate conditions, on the other hand continue to favour soft drinks across the board, with periods of more intense heat waves awakening Salvadorans' need to prioritise beverages that effectively hydrate and quench thirst, primarily favouring single-serve formats in products such as bottled water and RTD tea. The retail channel remains significantly larger than foodservice, though the latter is benefiting from the dynamism experienced by hotel and restaurants in recent years. The increased levels of public safety experienced in this country as a result of government initiatives has also encouraged local consumers to eat out more regularly, while tourism and hospitality are also growing.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in El Salvador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in El Salvador?
- To what extent are health considerations impacting consumption of Soft Drinks in El Salvador?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in El Salvador?
- Which are the leading brands in Soft Drinks in El Salvador?
- What potential exists for multinational or domestic soft drinks companies to expand in El Salvador?
- How are products distributed in Soft Drinks in El Salvador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in El Salvador
Moderate growth of soft drinks in 2025 as demand is dampened by a high level of poverty
KEY DATA FINDINGS
Select demographic groups increasingly seek soft drinks with a functionality or multi-benefit positioning
Consumers seek to make savings through both large and small pack sizes
Innovation increasingly focuses on the launch of health and wellness benefits
Steady, if moderate, growth of soft drinks over the forecast period
Climate factors stimulate demand for soft drinks while manufacturers endeavour to reduce their carbon footprint
Consumers demand more from soft drinks in the form of functionality
The Coca-Cola Co, distributed by La Constancia SA, retains the outright lead in soft drinks
Laboratorios Pisa SA de CV with its Electrolit brand enjoys strong growth
Small local grocers leads thanks to the ubiquitous nature of this channel
Hypermarkets achieves strong growth through the development of private label
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
Key Data Findings
2025 Developments
Carbonates sales continue to show positive growth despite increasing pressure from lighter, more effective hydration options
Industry Performance
Non-cola carbonates widen in range and appeal to younger people seeking new flavour profiles
Tonic waters/mixers/other bitters develops from a low base
What’s Next?
Conservative forecast period growth of carbonates as the category becomes less appealing to young generations seeking to meet more specific hydration needs
Carbonates evolves towards a repositioning with functional health attributes
Sustainability is driven by global brands and resonates with young consumers, while players have to balance affordability
Competitive Landscape
Industry players embrace strategies of affordability and expansion of format sizes in a challenging economic environment
Embotelladora La Cascada SA de CV benefits from its lower priced brands
Channels
Greater citizen security drives expansion of small local grocers
Improved citizen security encourages greater activity outside the home and encourages consumption of soft drinks in the on-trade
Category Data
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 33 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 34 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Juice continues to rely on health benefits to drive demand, although consumers increasingly question these
Industry Performance
Coconut and plant waters develop from a low base for their concrete healthful properties
Growth in single serve formats thanks to their appeal among children
What’s Next?
Generational consumption preferences and demographic changes affect juice demand
Juice innovations aim to include more specific functionalities
Juice continues to highlight natural origin as a demand driver, but with a twist of energy or electrolyte contributions
Competitive Landscape
Brands are actively expanding packaging sizes to meet diverse consumption occasions and purchasing capacities
Distribuidora Sula SA experiences strong growth with its Sula brand
Channels
Small local grocers gains momentum through outlet expansion
Small local grocers achieves strong growth thanks to greater citizen security in the country
Category Data
Table 45 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 46 Off-trade Sales of Juice by Category: Value 2020-2025
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 51 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Bottled water remains highly relevant in El Salvador amid deficient drinking water supply infrastructure
Industry Performance
Weather conditions promote sales of bottled water and with brands claiming “hydration” and “natural origin” being the most popular
Bottled water remains popular and most widely available in urban areas
What’s Next?
Demand for bottled water records positive forecast period growth as consumers prioritise hydration and low sugar consumption
Microplastics, while not yet a problem for most consumers, are expected to become increasingly concerning as consumer awareness grows
Functional bottled water markets “hydration effectiveness” claim to attract consumers
Competitive Landscape
Cristal maintains the lead thanks to its broad distribution network but is seeing greater competition from value brands
Inversiones Vida SA de CV gains momentum thanks to the growing popularity of its Alpina brand
Channels
Small local grocers strengthens in coverage and in widening its range of affordable formats
Improving public security situation in the country boosts sales of bottled water via small local grocers
Category Data
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 58 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sports drinks continue to appeal to a mass audience, moving away from a sole positioning towards athletes
Industry Performance
Sports drinks continues its expansion and appeals to a wider audience
Despite expansion, the category remains small
What’s Next?
Increasingly active lifestyles and more intense weather conditions favour the development of sports activities
Sports drinks go beyond hydration, evolving towards the benefits of nutritional supplementation
Clean-label offerings and the use of natural, organic ingredients make an entrance over the forecast period
Competitive Landscape
PepsiCo Inc retains a strong lead with Gatorade
Electrolit strengthens its position with growth in distribution and the message of the effectiveness of its scientifically backed formulation
Channels
Supermarkets retains its strong lead in the distribution of sports drinks
Sports drink distribution strengthens through small local grocers with the products reaching new demographics
Category Data
Table 69 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 70 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Perception of lower levels of hydration and the growing negative association with health dampen demand for energy drinks
Industry Performance
Despite the increasing availability of low-priced options, premium brands continue to expand
Growing health consciousness popularises low sugar energy drinks and the avoidance of mixing with alcoholic beverages
What’s Next?
Functionality remains the main driver of demand for energy drinks in El Salvador
Multi-benefit claims blur the line between energisers, sports drinks and functional waters
The inclusion of traditional local herbal compounds in energy drinks increases
Competitive Landscape
AMP remains among the leaders in energy drinks but faces increasing pressure from value brands in a highly price-sensitive market
Monster records strong growth thanks to its wide availability and variety of flavours
Channels
Supermarkets remains the most important channel for the distribution of energy drinks
Small local grocers expands in reach and benefits from impulse purchases of affordable brands
Category Data
Table 81 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 82 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Concentrates stagnates for reasons of practicality and greater pressure from soft drinks that are ready to drink and affordable
Industry Performance
Concentrates struggles to stay relevant amidst growing competition from other categories of soft drinks
Poverty boosts small pack sizes while the category suffers from an unhealthy image and a shrinking child population
What’s Next?
Concentrates faces the challenge of connecting with young generations
Functional powder concentrates develop over the forecast period in El Salvador
The use of locally sourced organic ingredients in concentrates aligns with health and wellness trends
Competitive Landscape
Concentrates aims for affordability but also seeks to appeal to local taste preferences
Grupo Nutresa SA gains strong momentum with its Zuko brand
Channels
Supermarkets leads due to its wide offer of both powder and liquid concentrates while the channel also has appropriate cold storage
Small local grocers experiences expansion as citizen security continues to improve
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 94 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 95 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 97 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
Table 98 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 99 NBO Company Shares of Off-trade Concentrates: % Volume 2021-2025
Table 100 LBN Brand Shares of Off-trade Concentrates: % Volume 2022-2025
Table 101 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 102 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 103 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 104 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 105 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2021-2025
Table 106 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2022-2025
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 109 NBO Company Shares of Off-trade Powder Concentrates: % Volume 2021-2025
Table 110 LBN Brand Shares of Off-trade Powder Concentrates: % Volume 2022-2025
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
RTD tea connects positively with Salvadorans offering a balance between indulgence and thirst-quenching effectiveness
Industry Performance
RTD tea remains a small category and appeals to middle income earners and younger generations
Healthier perception, wide distribution and confidence in leading brands characterise RTD tea
What’s Next?
Salvadorans seek beverage alternatives that offer lighter tastes without sacrificing indulgence
The impact of weather on commodity prices potentially hampers the performance of RTD tea
Health benefit features in RTD tea evolve in response to more personalised preferences
Competitive Landscape
Lipton consolidates its leadership in RTD tea with a wide range of formats and continued flavour innovation
Lipton registers strong growth in 2025 and consolidates its leadership
Channels
Small local grocers expands its coverage and capitalises on impulse purchases
Small local grocers benefits from improvements in citizen security
Category Data
Table 115 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 116 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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