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Soft drinks adjust to shifting health priorities, economic caution and changing consumption behaviour
Soft drinks in Canada experienced a period of recalibration in 2025 as consumer behaviour continued to evolve in response to economic pressures, shifting demographic dynamics and increasingly complex health expectations. Retail volume demand softened gradually after the pandemic-era distortions, aligning more closely with modest population expansion and a more cautious approach to discretionary spending. At the same time, retail value remained supported by elevated price levels, ongoing cost pressures across supply chains and a continued shift toward premium propositions in categories offering higher quality, distinctive ingredients or functional benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Canada?
- To what extent are health considerations impacting consumption of Soft Drinks in Canada?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Canada?
- Which are the leading brands in Soft Drinks in Canada?
- What potential exists for multinational or domestic soft drinks companies to expand in Canada?
- How are products distributed in Soft Drinks in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Canada
Soft drinks adjust to shifting health priorities, economic caution and changing consumption behaviour
KEY DATA FINDINGS
Health and wellness expectations reshape category dynamics
Premiumisation and affordable indulgence gain relevance in a cautious economic climate
Customisation and home beverage making expand, challenging ready-to-drink formats
Soft drinks forecast to maintain modest value growth amid constrained volume gains
Health priorities and functional positioning to intensify across categories
Regulatory shifts and ingredient pressures to influence product strategy
Category leaders diversify portfolios while adjusting to shifting distribution agreements
Agile challengers and specialised players gain traction through innovation
Store-based retail remains dominant as shoppers shift toward value-oriented purchasing
E-commerce strengthens as infrastructure and shopper confidence mature
Foodservice recovery remains weaker than anticipated
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales stabilise alongside foodservice recovery but remain constrained by economic pressures
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Canada
KEY DATA FINDINGS
Stable demand but elevated prices continue to shape consumer behaviour
High price levels limit volume expansion despite bottled water’s health halo
Functional and sparkling flavoured water outperform within the category
Gradual volume growth supported by health positioning and flavour innovation
Rising focus on flavour experimentation and cross-category innovation
Sugar aversion and new labelling rules will shape reformulation and product mix
Market leadership shaped by portfolio breadth and structural consolidation
Premium and sustainability-focused brands gain momentum
Discounters remain important as consumers seek value and buy in bulk
Online penetration expands as click-and-collect becomes more entrenched
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 38 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Canada
KEY DATA FINDINGS
Carbonates pressured by elevated prices and health concerns
Volume resumes decline as category remains mature and price anchored
Non-cola, reduced sugar and mixers outperform a soft baseline
Marginal volume contraction but modest value growth expected
Functional and prebiotic sodas to build from a niche base
Sugar aversion and FOP labels to shape reformulation and portfolio choices
Global cola majors remain dominant as KDP gains ground in non-cola
Premium and craft soda brands drive niche growth
Store-based channels dominate as shoppers increasingly plan purchases
E-commerce penetration rises, led by click-and-collect and omni-channel models
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 53 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 54 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Canada
KEY DATA FINDINGS
Budget-conscious consumers and home drink making drive growth in concentrates
Diverging trends for liquid and powder concentrates
Home beverage making emerges as a structural growth driver
Budget focus and customisation are expected to support further volume growth
Sustainability and environmental benefits strengthen the case for concentrates
Sugar aversion, sweetener choices and front-of-pack labelling create uncertainty
Established leaders expand portfolios as appliance-based systems gain scale
Smaller brands and functional propositions add dynamism
Offline retail remains dominant as e-commerce gains strategic importance
Omni-channel models and direct-to-consumer strategies support category growth
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 71 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Canada
KEY DATA FINDINGS
Ongoing pressure on volume as high prices and sugar concerns limit demand
Volume contraction continues as elevated prices limit recovery
Wellness-aligned niches outperform despite broader declines
Gradual volume decline expected alongside modest value growth
Functional benefits and sustainability set to shape medium-term innovation
Sugar aversion and new labelling rules expected to constrain growth
Leading players face pressure as portfolio repositioning proves challenging
Smaller innovators gain traction through sustainability and cold-pressed formats
Supermarkets and discounters remain central as shoppers seek value
Online growth persists as digital shopping becomes habitual
Table 84 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 85 Off-trade Sales of Juice by Category: Value 2020-2025
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 90 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Coffee in Canada
KEY DATA FINDINGS
Inflation pressure weighs on RTD coffee volumes despite resilient coffee culture
RTD coffee struggles to maintain momentum after the inflation shock
Cold coffee trends and younger consumers provide some support
Healthy growth expected, supported by strong coffee culture and innovation
Functional benefits and sustainability emerge as key areas of differentiation
Sugar reduction, labelling changes and health perceptions influence future demand
Coffee shop brands dominate RTD coffee through strategic partnerships
Premium cold brew and niche players add breadth to the category
Brick-and-mortar channels remain central to RTD coffee distribution
E-commerce gains traction as part of broader online grocery growth
Table 96 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 97 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
RTD Tea in Canada
KEY DATA FINDINGS
Health positioning and premium innovation support a levelling RTD tea market
RTD tea growth slows as inflation and category maturity weigh on demand
Growth pockets in carbonated RTD tea, kombucha and reduced sugar formats
Moderate growth outlook driven by health trends but constrained by demographics and competition
Functional benefits and cross-category innovation gain prominence
Sugar reduction, sweeteners and labelling changes shape future dynamics
Nestea transition reshapes leadership while Fuze enters the market
Smaller brands and kombucha specialists diversify the competitive set
Brick-and-mortar remains the primary sales channel for RTD tea
E-commerce and omni-channel models continue to gain importance
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 109 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Canada
KEY DATA FINDINGS
Strong growth fuelled by busier lifestyles and demand for affordable indulgence
Energy drinks benefit from functional positioning and affordable luxury
Reduced sugar variants gain momentum as sugar scrutiny returns
Continued growth expected, but at a more measured pace
Flavour innovation and cross-category inspiration to sustain consumer interest
Sugar aversion, labelling changes and regulatory limits shape future growth
US entrants and adjacent-category players intensify competition
Clean energy and plant-based positioning create fast-growing niches
Offline and omni-channel retail remain central to category reach
E-commerce gains importance, especially for younger and brand-focused consumers
Table 121 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 122 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Canada
KEY DATA FINDINGS
Sports drinks stabilise after inflation shock but demand remains constrained
Sports drinks return to flat volume as high prices cap recovery
Reduced sugar and performance-positioned products prove more resilient
Moderate volume growth outlook supported by active lifestyles but tempered by headwinds
Flavour innovation and cross-category concepts expected to drive engagement
Sugar aversion and new labelling rules likely to reshape formulations
Category leadership remains concentrated while new players target performance niches
Emerging brands emphasise clean, all-day hydration and selective distribution
Forecourt retailers and discounters remain key to category reach
E-commerce gains traction as click-and-collect becomes routine
Table 133 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 134 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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