Soft drinks in 2024: The big picture
Czech consumers continued to be challenged with low purchasing power in 2024, shaping results in the soft drinks landscape. While inflation stabilised, the economic recovery remained slow, with many households feeling the financial strain of the past two years.
2024 key trends
Innovation played a crucial role in the Czech soft drinks landscape in 2024. New players have entered the market, and established brands have expanded their portfolios or added new product lines focused on novelty.
Competitive landscape
Private labels continued to gain traction in the Czech landscape, driven by the rising cost of living over the past two years and the price increases in 2024. As Czech consumers remained focused on value for money, private labels offered an attractive alternative.
Retailing developments
Post-COVID-19, smaller retail outlets, including supermarkets and discounters, have been on the rise. With travel gaining pace again, forecourts have experienced growing sales of soft drinks, particularly energy drinks and RTD tea.
Foodservice vs retail split
Due to the challenging economic situation and the rising cost of living, sales through foodservice channels were declining in 2024. Higher prices foodservice have made dining out less affordable for some consumers.
What next for soft drinks?
Soft drinks are expected to continue growing throughout the forecast period, driven by a slow but steady improvement in the economic situation for Czech households. As the cost of living stabilises and purchasing power increases, consumers will have more disposable income to spend on soft drinks.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Czech Republic?
- To what extent are health considerations impacting consumption of Soft Drinks in Czech Republic?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Czech Republic?
- Which are the leading brands in Soft Drinks in Czech Republic?
- What potential exists for multinational or domestic soft drinks companies to expand in Czech Republic?
- How are products distributed in Soft Drinks in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in the Czech Republic
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in the Czech Republic
DISCLAIMER
Bottled Water in the Czech Republic
KEY DATA FINDINGS
Off-trade volume sales recover while the on-trade is challenged by price hikes
A shift towards semi-carbonated bottled water which offers an affordable price point
Functional bottled water gains ground through healthier attributes
Flavoured bottled water is challenged by the growth of functional options
Added benefits and natural offerings will bolster sales of bottled water
Convenience, delivery and rising availability support growth of e-commerce
Carbonates in the Czech Republic
KEY DATA FINDINGS
Off-trade sales decline as an increase in VAT challenges carbonates in 2024
Packaging trends see a rise in the use of cans for carbonated drinks
Tonic water/mixers/other bitters gain ground as consumers look for alternatives to sugary drinks
Positive performance for reduced-sugar drinks which align with health demands
Innovations target Generation Z to gain ground across the forecast period
Flavour, packaging and limited edition goods shape ongoing innovation
Concentrates in the Czech Republic
KEY DATA FINDINGS
Retail volume falls for concentrates as consumers choose alternative options
Branded players offer consumers discounts to compete against private label goods
Powder concentrates suffer from an unhealthy image in 2024
Opportunity for growth through higher quality, local and organic concentrates
E-commerce gains ground as major retailers expand their online presence
Limited edition products and novelty flavours boost growth over the forecast period
Concentrates Conversions
Juice in the Czech Republic
KEY DATA FINDINGS
The VAT increase impacts sales of juice as consumers reduce their consumption
Orange juice sales suffer as supply issues impact the price point of oranges
Consumers wait for deals and discounts before purchasing juice drinks
Private label and discounter brands gain ground as consumers look to save costs
Innovations focus on immunity-boosting and fortified juice options
Organic and bio labels attract attention as the economic landscape improves
RTD Coffee in the Czech Republic
KEY DATA FINDINGS
Ongoing growth as RTD coffee offers an affordable on-the-go coffee experience
New entrants heighten competition and widen choice in RTD coffee
Private label continues to rise as consumers appreciate affordable quality
The price advantage will continue to benefit RTD coffee over the forecast period
Limited edition and innovative flavours drive growth over the forecast period
E-commerce gains ground as consumers appreciate a wider selection of goods
RTD Tea in the Czech Republic
KEY DATA FINDINGS
Consumers remain loyal to their favourite brands despite price hikes
The success of RTD tea leads new players to enter the landscape
Kombucha attracts consumers through its alignment with health and wellness trends
Reduced-sugar RTD tea leads growth, aligning with rising health trends
Innovations focus on recycled and recyclable packaging, with cans attracting consumers
Kombucha and fermented teas gain ground as distribution widens
Energy Drinks in the Czech Republic
KEY DATA FINDINGS
Ongoing positive growth as consumers seek a convenient energy boost
Private label gains ground as consumers look for easy ways to save costs
Health-conscious consumers reach for taurine-free energy drinks
Gamers are an important demographic for energy drink players
E-commerce expands as consumers preference ease and convenience
Innovations focus on healthier attributes to drive sales over the forecast period
Sports Drinks in the Czech Republic
KEY DATA FINDINGS
Health trends drive sales of sports drinks among the general population
Isostar retains its lead, followed by major players Powerade and Gatorade
Heightened levels of fitness drive sales for sports drinks that enhance performance
Players partner with sportspeople to improve the credibility of their brands
Rising competition from functional bottled water players
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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