Soft drinks in 2024: The big picture
Soft drinks in France remains in a negative off-trade volume slump in 2024, while value is more strongly supported by high unit prices and on-trade sales are seen to fare better. Regarding high unit prices, we note that products such as sugar and imported fruits are still costly, thus keeping costs high despite signs of overall inflation improving.
2024 key trends
The sluggish performance of soft drinks in volume is also coinciding with a noted lower investment around marketing from the latter months of 2023 and throughout 2024. There are some indications that this lower investment may be due to the rather unfavourable weather as, when the weather is not good, advertising of soft drinks tends to be less profitable, as many products within the category are strongly associated with sunny weather and socialising with friends while out and about.
Competitive landscape
Soft drinks is a fragmented category in France. In brand terms, Cristaline (Neptune SA) is the stand-out name overall, holding over a quarter of all volume brand share, whereas other names are in single-digit share figures.
Retailing developments
Hypermarkets, supermarkets, and discounters are faring well in their distribution shares in France. Meanwhile, e-commerce also maintains a decent share.
Foodservice vs retail split
On-trade sales of soft drinks are performing better than off-trade in general, attributed to the rebound in tourism seen since the era of the pandemic. This is also supported by events such as the Paris Olympics 2024, which attracted millions of visitors to the area, thus boosting trade for the local bars and restaurants.
What next for soft drinks?
Off-trade volume sales in soft drinks are expected to remain in a small negative slump over the forecast period, with value growth also slowing down in relation to lowering inflation. However, challenges are likely to persist relating to geopolitical issues and related supply chain disruptions – at least in the short term.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in France?
- To what extent are health considerations impacting consumption of Soft Drinks in France?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in France?
- Which are the leading brands in Soft Drinks in France?
- What potential exists for multinational or domestic soft drinks companies to expand in France?
- How are products distributed in Soft Drinks in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in France
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in France
DISCLAIMER
Bottled Water in France
KEY DATA FINDINGS
Bottled water faces a number of challenges
The bottled water scandal presents a notable challenge
Cristaline maintains its strong, leading brand place
Bottled water will continue to face challenges
Players will increasingly have to abide by regulations and rules
Underexploited potential for flavoured bottled water
Carbonates in France
KEY DATA FINDINGS
Carbonates creeps back into small positive volume sales
Cola carbonates remain the most popular
Coca-Cola maintains its lead thanks to its global strengths
Large scale events and strategic partnerships help to boost sales
Reduced-sugar carbonates set for further growth, alongside limited-edition flavours
Extended distribution and affordable prices needed for stronger sales
Concentrates in France
KEY DATA FINDINGS
Value growth supported by high prices, while volume is in a decline
New flavours and sugar-free options catch the attention of consumers
A fairly fragmented category with a notable presence of private label
Manufacturers continue to bet on a structurally waning category
Powder concentrates fare better than liquid counterparts, thanks to health-positioned profiles
An emerging niche of mini cubes of powder concentrates tipped as an area to watch
Concentrates Conversions
Juice in France
KEY DATA FINDINGS
Juice remains in a negative volume slump due to a combination of challenges
Variable performances seen across categories
Brands reconsider their positioning due to overarching trends and competition from private label
Limited scope for stronger sales, due to various challenges and maturity of the category
High pressure processing technology may revitalise the image of juice
Will organic products see revitalisation?
RTD Coffee in France
KEY DATA FINDINGS
RTD coffee struggles due to soaring prices in ingredients and packaging costs
Negligible on-trade presence further suppresses potential sales
Starbucks maintains its strong lead thanks to wide portfolio and well-known name
Volume sales expected to recover over the forecast period
New player investment could help to revitalise the category
Cold brew coffee options suffer from high unit prices
RTD Tea in France
KEY DATA FINDINGS
Sluggish growth attributed to a confluence of factors
Healthier recipes and more sustainable packaging are key to sales
Lipton and Fuze Tea maintain their leading places
Sales expected to pick up again over the forecast period
De-seasonalisation will help to support stronger sales
Bubble tea expected to remain a successful niche
Energy Drinks in France
KEY DATA FINDINGS
Energy drinks remains a popular category with a wide range of consumption occasions
The battle between Red Bull and Monster continues, with Red Bull in the lead in 2024
Is there a place for challengers in energy drinks?
Energy drinks maintains scope for ongoing growth
Reduced-sugar energy drinks could align better with health trends
Expansion in distribution could further support growth
Sports Drinks in France
KEY DATA FINDINGS
Sports drinks maintain decent sales, thanks to relatively small and niche category dynamics
Sports drinks still faces competition from other soft drinks categories
Coca-Cola’s Powerade dominates the category
Sports drinks will need ongoing support to grow more strongly
A more sustainable and natural approach could be beneficial
Opportunities in vending inside gyms and for private label in sports superstores
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
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- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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