Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
The soft drinks market in Peru entered 2025 with renewed dynamism, supported by a more stable macroeconomic environment that helped restore consumer confidence. Moderating inflation, gradual recovery in formal employment, and improved expectations for household spending created a more favourable backdrop for mass consumption categories, allowing non-alcoholic beverages to regain momentum after a period of more cautious purchasing behaviour. Against this backdrop, consumers returned to everyday soft drink consumption, reinstating habitual routines both at home and on the go.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Peru?
- To what extent are health considerations impacting consumption of Soft Drinks in Peru?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Peru?
- Which are the leading brands in Soft Drinks in Peru?
- What potential exists for multinational or domestic soft drinks companies to expand in Peru?
- How are products distributed in Soft Drinks in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Peru
Soft drinks performance strengthened by improved macroeconomic conditions and rising health-driven shifts
KEY DATA FINDINGS
Affordability reshapes purchasing decisions and intensifies competitive pressure
Functionality and wellness fuel premium pockets of growth
Channel fragmentation demands greater commercial adaptability
Soft drinks to show steady medium-term expansion driven by functional, health-oriented, and hydration-led categories
Intensifying competition to favour innovation, affordability, and health-led differentiation
Distribution to expand through modern formats and digital channels while regulatory changes reshape consumption incentives
Coca-Cola strengthens its leadership through portfolio breadth and pervasive distribution
Life International emerges as the most dynamic player with strong focus on functional hydration
Traditional retail remains dominant but modern formats continue narrowing the gap
Convenience stores emerge as the fastest-growing channel, supported by proximity and immediacy
FOODSERVICE VS RETAIL SPLIT
Fountain sales in Peru
COUNTRY REPORTS DISCLAIMER
Bottled Water in Peru
KEY DATA FINDINGS
Bottled water strengthens its position as the core driver of health-driven consumption in 2025
Retail volume sales of bottled water increase in 2025 as consumers prioritise everyday hydration and health
Flavoured bottled water is the most dynamic category in 2025 due to rapid innovation and rising demand for lighter, low-sugar alternatives
Retail volume sales of bottled water are expected to rise over the forecast period as penetration deepens across all income groups
Investment, flavour expansion, and functional innovation will shape future category growth
New hydration regulations could influence consumption patterns and shift demand in foodservice
AJE and ISM are among the leading companies in bottled water in 2025 due to affordability and strong traditional-channel reach
Life International is one of the most dynamic companies in 2025 as functional water gains traction among health-oriented consumers
Small local grocers are the leading distribution channel in 2025 as neighbourhood proximity supports everyday hydration purchases
Small local grocers and e-commerce are the most dynamic channels in 2025 as proximity and digital convenience drive faster growth
Carbonates in Peru
KEY DATA FINDINGS
Affordability and reformulation shape the competitive environment in 2025
Carbonates benefit from improved economic sentiment despite shifts in consumer mix
Reduced-sugar mixers and tonic water emerge as the most dynamic segment
Carbonates expected to maintain steady relevance supported by cultural embeddedness and innovation
Cans gain prominence as a modern, premium, and convenience-driven format
Healthy sodas mark a structural shift toward functionality and natural positioning
Coca-Cola maintains leadership while value-driven competitors increase pressure
Vigo Group drives category dynamism through premium mixers and collaborative innovation
Modern retail gains ground as consumers seek variety, promotions, and value-driven formats
E-commerce and proximity-driven formats accelerate, reshaping the competitive landscape
Concentrates in Peru
KEY DATA FINDINGS
Powder concentrates continue to lose relevance as consumers migrate to more modern hydration and flavour alternatives
Retail volume sales of concentrates decrease as consumers shift toward bottled water and affordable ready-to-drink alternatives
Powder concentrates is the most dynamic category as it represents the category’s only measured segment and maintains relevance among price-sensitive households
Retail volume sales of concentrates are expected to rise marginally over the forecast period overall
Smaller multipacks and convenience-led formats will influence category performance
Functional innovation represents an untapped growth opportunity for concentrates
Cía Nacional de Chocolates de Perú is the leading company in 2025 in concentrates due to its strong brands and deep distribution in the traditional channel
Mondelez Perú is the most dynamic company in 2025 as Clight capitalises on premium positioning and strong presence in the modern channel
Traditional retail is the leading distribution channel in concentrates due to its capillarity and relevance among lower-income households
Supermarkets and hypermarkets are the most dynamic distribution channels as broader assortments and premium offerings help mitigate category decline
Concentrates Conversions
Juice in Peru
KEY DATA FINDINGS
Shifting consumer priorities and portfolio realignment redefine the juice category
Juice experiences a decline in consumption as nectars lose ground and natural juices gain visibility
Reconstituted 100% juice leads growth as premium and natural propositions gain traction
Category expected to show marginal recovery as juice drinks stabilise and nectars continue to decline
Premium innovation expands beyond Lima as consumers seek naturalness, functionality, and alternative formats
Regulation reshapes communication practices and drives renewed emphasis on authenticity
AJE Group strengthens leadership by leveraging affordability, distribution, and adaptability
Zand Sac gains traction through premium cold-pressed innovation and expanded visibility
Traditional retailers retain category leadership through proximity and accessibility
Convenience stores lead channel growth as on-the-go formats gain relevance
RTD Coffee in Peru
KEY DATA FINDINGS
RTD coffee continues to lose relevance as consumers favour more dynamic beverage categories
Retail volume sales of RTD coffee decrease in 2025 amid low investment and limited availability
Retail volume sales of RTD coffee are expected to fall over the forecast period as investment remains limited
Cold brew offers a niche growth opportunity through the on-trade and premium positioning
Low health concern over caffeine consumption limits RTD coffee’s competitive edge
Imported Asian brands lead the category due to limited local investment and niche availability
No company stands out as the most dynamic player in 2025
Asian specialty stores lead distribution as RTD coffee remains niche and lacks mainstream presence
Asian specialty stores are also the most dynamic channel as other formats show minimal participation
RTD Tea in Peru
KEY DATA FINDINGS
RTD tea gains momentum as healthier-positioned beverages attract consumer attention
Retail volume sales of RTD tea increase in 2025 as Lipton’s return revitalises demand
Carbonated RTD tea and kombucha is the most dynamic category as modern channel penetration expands
Retail volume sales of RTD tea are expected to rise over the forecast period as health trends deepen
Innovation in family-size formats and new flavours offers an opportunity to expand consumption occasions
Health and functional positioning increasingly shape RTD tea’s competitive future
AJE remains one of the leading companies in 2025 in RTD tea but faces increasing competitive pressure
CBC Peruana is the most dynamic company overall as Lipton’s relaunch drives rapid growth
The modern channel strengthens leadership in RTD tea as visibility and assortment improve
E-commerce and convenience stores are the most dynamic channels as demand shifts to immediacy and variety
Energy Drinks in Peru
KEY DATA FINDINGS
Energy drinks consolidate their reach despite slower value growth and rising competitive pressure
Retail volume sales of energy drinks increase in 2025 as wider penetration and stronger availability support demand
Reduced-sugar energy drinks are the most dynamic category in 2025 as consumers seek lighter, wellness-oriented stimulation
Retail volume sales of energy drinks are expected to rise over the forecast period as behavioural consolidation broadens consumption routines
Premium innovation and mass PET formats will continue shaping the competitive landscape
Sugar-free energy drinks will gain ground gradually as health-led preferences evolve
AJE Group is one of the leading companies in energy drinks in 2025 due to Volt’s strong distribution and entrenched traditional-channel presence
Emerging brands in the ‘Others’ group are the most dynamic in 2025 as niche positioning and bold flavours attract new consumers
Small local grocers are the leading distribution channel in 2025 due to their capillary reach and alignment with impulse purchases
E-commerce is the most dynamic distribution channel in 2025 as rapid delivery platforms expand convenience and assortment access
Sports Drinks in Peru
KEY DATA FINDINGS
Sports drinks face a challenging year as health trends shift and substitution pressures intensify
Retail volume sales of sports drinks decrease in 2025 as consumers shift towards healthier and more versatile hydration options
Reduced-sugar sports drinks are the most dynamic category in 2025 as demand for lighter, wellness-aligned hydration accelerates
Retail volume sales of sports drinks are expected to rise over the forecast period as wellness habits broaden consumption occasions
Premium hydration formats will set the tone for future innovation and differentiation
Sugar-free formats and adjacent functional categories will shape competitive pressure in the coming years
AJE Group is one of the leading companies in sports drinks in 2025 due to Sporade’s strong brand recognition and broad distribution
Genomma Lab Perú is the most dynamic company in 2025 as Suerox capitalises on demand for reduced-sugar functional hydration
The modern channel is the leading distribution channel in sports drinks in 2025 as broader assortments and visibility drive engagement
E-commerce is the most dynamic distribution channel in 2025 as rapid delivery platforms expand access and convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
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- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
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- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
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- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
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- Liquid Concentrates
- Powder Concentrates
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- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
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- RTD Coffee
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- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
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- Regular Energy Drinks
- Reduced Sugar Energy Drinks
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- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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This report originates from Passport, our Soft Drinks research and analysis database.
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