Select Country Report
Soft drinks consumption continues to evolve
Soft drinks volume sales are rising in Poland, but the character of consumption continues to evolve, affected by rising consumer health consciousness and the growing demand for convenience in the midst of hectic modern lifestyles. Changes in legislation are also having an ongoing impact on the development of the market, including the sugar tax and the ban on the sale of energy drinks to minors.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Poland?
- To what extent are health considerations impacting consumption of Soft Drinks in Poland?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Poland?
- Which are the leading brands in Soft Drinks in Poland?
- What potential exists for multinational or domestic soft drinks companies to expand in Poland?
- How are products distributed in Soft Drinks in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Poland
Soft drinks consumption continues to evolve
KEY DATA FINDINGS
Changes in legislation continue to affect market development
Health, price increases and legislation
Demand for convenience and new entrants to contribute to growth
More mature categories to look to health and wellness
Ongoing impact of legislative developments
Zywiec Zdroj Sp zoo leads
Forever Young Kombucha growing fast, while private label attracts price-sensitive consumers
Convenience stores taps into demand for convenience and on-the-go consumption
Discounters and e-commerce expanding
Foodservice vs retail split
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
Fountain sales in Poland
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Bottled Water in Poland
KEY DATA FINDINGS
Health and wellness trend boosts sales of bottled water
Bottled water appealing to health-conscious consumers
Functional bottled water leading growth
Further health-driven growth
Focus on sustainable packaging
Ongoing expansion of functional bottled water, but competition from sports drinks growing
Leading player constantly refreshes portfolio
Hoop Polska tapping into growing demand for functional bottled water
Discounters reinforces leading position through outlet expansion
Competitive pricing and private label resonate with consumers in challenging economic conditions
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 38 Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
Carbonates in Poland
KEY DATA FINDINGS
Meeting changing consumer preferences
Manufacturers adapting to evolving consumer demand
Growing demand for reduced sugar cola
Reduced sugar products driving growth
New product development
Health and wellness to remain a key influence
Coca-Cola stays out in front
Pepsi-Cola closing the gap
Convenience stores taps into demand for on-the-go consumption
Discounters appealing to price-sensitive consumers
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
Table 53 Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 54 Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
Concentrates in Poland
KEY DATA FINDINGS
Concentrates struggling to attract new consumers
Stagnation as liquid concentrates fails to offset decline in powder products
Expanded product offer supports performance of liquid concentrates
Continued stagnation
Consumers looking for healthy, clean label products
Need to prioritise convenience, sustainability and health
Leading player taps into trend for natural products
SodaStream provides convenience and customisation
Convenience stores leads in both liquid and powder formats
Discounters attracting price-conscious consumers
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 71 Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
Juice in Poland
KEY DATA FINDINGS
Juice struggling due to price rises and sugar content
Rising prices drive down volumes
Juice drinks benefits from low price
Growing competition from alternatives that are perceived to be healthier
Limited innovation expected
New EU regulation coming into effect in 2026
Local player leads
Zywnosc Ekologiczna Bio Food benefits from health and wellness trend
Discounters expansion driven by rise in outlet numbers
Discounters attracting price-sensitive consumers
Table 84 Off-trade Sales of Juice by Category: Volume 2020-2025
Table 85 Off-trade Sales of Juice by Category: Value 2020-2025
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
Table 90 NBO Company Shares of Off-trade Juice: % Value 2021-2025
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
RTD Coffee in Poland
KEY DATA FINDINGS
Young urban consumers looking for convenience, energy, health and novelty
Growing demand amongst young urban consumers
Numerous factors contributing to growth
Convenience, health and premiumisation to drive growth
Growing competition from specialist coffee shops as disposable incomes rise
Evolving consumer preferences to drive innovation
Starbucks extends lead
Starbucks benefits from diverse offer
Discounters leads
Expanding store networks drive ongoing share growth
Table 96 Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 97 Off-trade Sales of RTD Coffee: Value 2020-2025
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
RTD Tea in Poland
KEY DATA FINDINGS
New products and packaging supporting growth
Expanding range of flavours and formats
Regular still RTD tea benefits from affordability
Further growth to be supported by health and wellness trend
Further diversification of the product offer
Rising health consciousness to influence new product development
Pepsi-Cola leads through Lipton
Forever Young Kombucha seeing dynamic growth
Convenience stores leads distribution
Discounters seeing growth
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 109 Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
Energy Drinks in Poland
KEY DATA FINDINGS
Ongoing growth while manufacturers continue to adapt to new law
Continued adjustment to new law
Expanding offer of reduced sugar energy drinks
Further growth expected
Legal change leading to rise of “pseudo-energy” market
Health and wellness trend to shape consumer demand
Coca-Cola gaining ground
Red Bull benefits from extensive distribution and strong marketing
Energy drinks suited to distribution via convenience stores
Convenience retailers expand shelf space for energy drinks
Table 121 Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 122 Off-trade Sales of Energy Drinks: Value 2020-2025
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
Sports Drinks in Poland
KEY DATA FINDINGS
Increasing consumer commitment to regular exercise boosts demand
Increase in active lifestyles boosting demand for sports drinks
Growing interest in reduced sugar sports drinks
Positive outlook
Convenience shaping format development
Increasing competition from concentrates
Oshee remains dominant
Dr Witt sees strong growth
Convenience stores caters to demand for on-the-go consumption
Convenience stores players expand range of sports drinks on offer
Table 133 Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 134 Off-trade Sales of Sports Drinks: Value 2020-2025
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Soft Drinks
-
-
- Carbonated Natural Mineral Bottled Water
- Carbonated Spring Bottled Water
- Carbonated Purified Bottled Water
-
- Still Flavoured Bottled Water
- Sparkling Flavoured Bottled Water
- Functional Bottled Water
-
- Still Natural Mineral Bottled Water
- Still Spring Bottled Water
- Still Purified Bottled Water
-
-
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
-
- Liquid Concentrates
- Powder Concentrates
-
-
- Not from Concentrate 100% Juice
- Reconstituted 100% Juice
- Coconut and Other Plant Waters
- Juice Drinks (up to 24% Juice)
- Nectars
-
- RTD Coffee
-
- Carbonated RTD Tea and Kombucha
-
- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
-
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
-
- Regular Sports Drinks
- Reduced Sugar Sports Drinks
- Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See all of our definitions
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This report originates from Passport, our Soft Drinks research and analysis database.
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